本教材主編寫目標是為旅游管理專業(yè)學生及旅游英語愛好者提供一本以培養(yǎng)英語語言能力為主，以充實旅游知識為輔的英語教材。融知識性和趣味性于一體，幫助學生深入了解旅游文化知識，熟悉旅行社、酒店及其他旅游服務機構及其他業(yè)務知識，為學生今后從事旅游及相關行業(yè)工作奠定良好基礎。本書非常注重語言的準確性和地道性，案例盡量取材于原版相關書籍。本書適用于旅游英語專業(yè)二年級以上（包括二年級）學生使用，同時還可以作為旅游管理專業(yè)學生的雙語教學教材或旅游行為培訓教材。
21世紀高等院校旅游管理系列教材
配教師網絡電子課件
Unit One
Text A Travel as an Industry
Text B Who Travels Today?
Supplementary Reading
Basic Approaches to the Study of Tourism (I)
Unit Two
Text A What is Tourism?
Text B The Study of Tourism
Supplementary Reading
Basic Approaches to the Study of Tourism (II)
Unit Three
Text A Benefits and Costs of Tourism
Text B The International Tourist
Supplementary Reading
Common Health Problems
Unit Four
Text A Economic Impacts of Tourism
Text B Cultural Effects of Tourism
Supplementary Reading
Tourisms Impact on New York City
Unit Five
Text A What is Hospitality Management?
Text B Planned Play Environments
Supplementary Reading
Trends in the Lodging Industry
Unit Six
Text A The Airline Industry
Text B The Motorcoach Industry
Supplementary Reading
Impact of Tourism on Employment
Unit Seven
Text A The Food Service Industry
Text B Junk Food and a Hectic Pace
Supplementary Reading
Early Food Services
Unit Eight
Text A Chinas Hotel Industry
Text B Thomas Cook
Supplementary Reading
The Growth of Hotel Chains
Unit Nine
Text A Recreation
Text B Casinos and Gaming
Supplementary Reading
The Walt Disney Company
Unit Ten
Text A Attractions
Text B Atlantic City
Supplementary Reading
Entertainment and Shopping
Unit Eleven
Text A Types of Travel Agencies
Text B Travel Agency Organizations
Supplementary Reading
The World Tourism Organization
Unit Twelve
Text A The Channels of Distribution
Text B Specialty Channelers
Supplementary Reading
Establishing a Promotional Mix for Travel Intermediaries
Unit Thirteen
Text A Special Segments of Business Travel
Text B Incentive Travel & Convention/Meeting Planners
Supplementary Reading
Tour Wholesalers and Operators
Unit Fourteen
Text A Behavior of Individual Customers
Text B Interpersonal Factors
Supplementary Reading
Understanding Customer Behavior: Patchwork Quilt Country Inn
Unit Fifteen
Text A Why is Demand Important?
Text B Market Potential Analysis
Supplementary Reading
Mass-Market Tourism
Unit Sixteen
Text A Life-Seeing Tourism
Text B Improvement in Educational and Cultural Content of Tourism
Supplementary Reading
Types of DestinationsTravel Experiences
書單推薦
