本系列教材為廣東地方版教材,屬高職高專公共英語系列。該套教材同時(shí)也是廣東省高職高專英語改革項(xiàng)目的一個(gè)重要組成部分,在內(nèi)容上全面更新,體現(xiàn)出了新內(nèi)容,新體系,新觀念的時(shí)代需要。該套教材加強(qiáng)了對應(yīng)用文等實(shí)用文體閱讀能力的培養(yǎng),將英語應(yīng)用能力的訓(xùn)練具體體現(xiàn)于英語能力的培養(yǎng)之中,真正做到了“教、學(xué)、考”相互照應(yīng)。 教材的編寫特色如下: 1.嚴(yán)格按照《基本要求》編寫。 2.加大聽說技能、特別是實(shí)用交際能力的訓(xùn)練,把培養(yǎng)一定的實(shí)用口語交際能力作為本教程的重要任 務(wù)。 3.加強(qiáng)對應(yīng)用文等實(shí)用文體閱讀能力的培養(yǎng),滿足將在一線工作的學(xué)生實(shí)際的涉外交際需要。 4.認(rèn)真貫徹“學(xué)一點(diǎn)、會一點(diǎn)、用一點(diǎn)”,“聽說讀寫譯并重”和“邊學(xué)邊用、學(xué)用結(jié)合”的原則。 5.具有廣東地方特色。
Unit 1 Understanding Cultural Differences
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
International Business Etiquette
Section 3 Things to Write
Writing an Essay
Section 4 After-class Activities: More Things to Do
Unit 2 Conducting a Survey
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Conducting a Survey
Section 3 Things to Write
Writing a Report
Section 4 After-class Activities: More Things to Do
Unit 3 Making a Presentation
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Make an Effective Presentation
Section 3 Things to Write
Describing a Chart
Section 4 After-class Activities: More Things to Do
Unit 4 Establishing Business Relations
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Building Business Relationships
Section 3 Things to Write
Writing a Business Liason Letter
Section 4 After-class Activities: More Things to Do
Unit 5 Promoting Products and Services
Section1 Before-class Activities: Getting Things Ready
Section2 In-class Activities: Things to Do
Selling a Product & Service
Section3 Things to Write
Describing Products and Services
Section4 After-class Activities: More Things to Do
Unit 6 Attending Fairs and Exhibitions
Section1 Before-class Activities: Getting Things Ready
Section2 In-class Activities: Things to Do
Which Trade Show to Attend?
Section3 Things to Write
Preparing a Catalogue
Section4 After-class Activities: More Things to Do
Unit 7 Managing Human Resources
Section1 Before-class Activities: Getting Things Ready
Section2 In-class Activities: Things to Do
Human Resource Management
Section3 Things to Write
Writing a Job Offer Letter
Section4 After-class Activities: More Things to Do
Unit 8 Starting Your Business Online
Section1 Before-class Activities: Getting Things Ready
Section2 In-class Activities: Things to Do
How to Start Your Business Online
Section3 Things to Write
Making a Business Plan
Section4 After-class Activities: More Things to Do
Vocabulary
Phrases