本教材把英語語言知識(shí)與商務(wù)專業(yè)知識(shí)有機(jī)結(jié)合起來,內(nèi)容豐富,新穎,涵蓋面廣,貼近當(dāng)前經(jīng)濟(jì)形勢與學(xué)生將來可能進(jìn)行的商務(wù)活動(dòng),使學(xué)生在學(xué)習(xí)英語的同時(shí),獲得實(shí)用的商務(wù)知識(shí)。
Unit 1
Part A Text
Text A Pricing (I)
Text B Pricing (II)
Part B Fast Reading
Unit 2
Part A Text
Text A Aspects of Culture (I)
Text B Aspects of Culture (II)
Part B Fast Reading
Unit 3
Part A Text
Text A The Marketing Mix: The Four Ps
Text B Burger King Revamps its Image
Part B Fast Reading
Unit 4
Part A Text
Text A Promotion
Text B Sales Promotion Methods
Part B Fast Reading
Unit 5
Part A Text
Text A Types of Salespersons
Text B Marge, a Top-notch Salesperson
Part B Fast Reading
Test 1
Unit 6
Part A Text
Text A Logistics
Text B Physical Distribution
Part B Fast Reading
Unit 7
Part A Text
Text A Developing China's Sales and Distribution Capabilities (I)
Text B Developing China's Sales and Distribution Capabilities (II)
Part B Fast Reading
Unit 8
Part A Text
Text A International Marketing
Text B Parker Pen's Globalization Strategy
Part B Fast Reading
Unit 9
Part A Text
Text A Methods of Payment in Foreign Trade
Text B The American Banking System
Part B Fast Reading
Unit 10
Part A Text
Text A Intellectual Property Protection in China: Does ItWarrant Worry? (I)
Text B Intellectual Property Protection in China: Does ItWarrant Worry? (II)
Part B Fast Reading
Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key