本次再版,我們參考了外*的相關(guān)資料,修訂了書(shū)中的部分失誤,更換、更改了一版中相對(duì)陳舊的素材,并且將內(nèi)容擴(kuò)充到十八單元,涵蓋了國(guó)際貿(mào)易、國(guó)際財(cái)務(wù)、國(guó)際投資、國(guó)際營(yíng)銷、電子商務(wù)、證劵和保險(xiǎn)、第三產(chǎn)業(yè)、經(jīng)濟(jì)全球化、跨國(guó)公司、人力資源、企業(yè)文化、廣告宣傳、企業(yè)家精神等眾多的商務(wù)領(lǐng)域。本書(shū)的選材力求做到廣泛而精要,宏、微觀領(lǐng)域并重,能夠反映世界經(jīng)濟(jì)和貿(mào)易發(fā)展的主流和大趨勢(shì)。內(nèi)容具有時(shí)代性、知識(shí)性和趣味性。
Unit lInternational Trade國(guó)際貿(mào)易
TextA Don’tFenceMeOut!
Text B Obama Administration Suspends Efforts to Win Approval
fortheTransPacificPartnership
SupplementaryReading FreeTrade orFairTrade
Unit 2Intemational Finance國(guó)際金融
TextAThe StockMarket
TextB Bankin9
SupplementaryReading ForeignExchange
Unit 3International Investment and Credit國(guó)際投資與信貸
Text A Environment,Trade,and Investment
Text B The Benefits of Foreign Direct Investment to
Host Countries
Supplementary Reading How to Launch a Business Abroad
Unit 4International Marketin9國(guó)際營(yíng)銷
TextA Chasing KingApple
TextB GeelyBuysVolv0
Supplementary Reading The Five W’S ofMarketin9
Unit 5Business Elite商務(wù)精英
TextA Dell:Hero Comes Back
TextB AnnMoore:The CE00fTime
Supplementary Reading The Resurrection of Steve Jobs
……