該教材是在中國(guó)加入WTO后國(guó)際商貿(mào)往來(lái)對(duì)各種商務(wù)人才需求日益增多的背景下,組織了四家高校的教師編寫(xiě)隊(duì)伍精心編寫(xiě)的。該教材適合國(guó)際商務(wù)、國(guó)際貿(mào)易、國(guó)際金融、企業(yè)管理等專(zhuān)業(yè)學(xué)生和其他經(jīng)濟(jì)管理專(zhuān)業(yè)的高年級(jí)本科生、研究生,也適合英語(yǔ)專(zhuān)業(yè)高年級(jí)本科生。該教材還可以作為外貿(mào)進(jìn)出口從業(yè)人員的自修教材和指導(dǎo)資料。
本教材重視教材的科學(xué)性和先進(jìn)性;注重教材的基礎(chǔ)性、實(shí)踐性,力爭(zhēng)適度的基礎(chǔ)知識(shí)與理論體系覆蓋,同時(shí)強(qiáng)化實(shí)際訓(xùn)練。因此,本教材做到了“教師易教”學(xué)生樂(lè)學(xué),技能實(shí)用”。該教材旨在培養(yǎng)學(xué)生的專(zhuān)業(yè)知識(shí)的同時(shí)提高其外語(yǔ)能力,以增強(qiáng)其今后從事經(jīng)貿(mào)工作尤其是從事對(duì)外貿(mào)易工作的業(yè)務(wù)水平和競(jìng)爭(zhēng)力。
編寫(xiě)背景:
當(dāng)今世界科學(xué)技術(shù)日新月異,知識(shí)經(jīng)濟(jì)已見(jiàn)端倪,國(guó)力競(jìng)爭(zhēng)日趨激烈。針對(duì)這一知識(shí)化、信息化、全球化的時(shí)代特征,世界各國(guó)正在醞釀進(jìn)行一場(chǎng)深刻的教育改革,以培養(yǎng)與時(shí)代要求相適應(yīng)的高素質(zhì)的、富有創(chuàng)造性的專(zhuān)業(yè)人才。隨著我國(guó)市場(chǎng)經(jīng)濟(jì)的逐步完善和對(duì)外開(kāi)放的不斷擴(kuò)大,我國(guó)經(jīng)濟(jì)將完全融入世界經(jīng)濟(jì)體系之中。為國(guó)際經(jīng)濟(jì)貿(mào)易和經(jīng)濟(jì)管理專(zhuān)業(yè)的學(xué)生量身定制的雙語(yǔ)教材《外貿(mào)英語(yǔ)》在此背景下應(yīng)運(yùn)而生。
Part Ⅰ An Introduction to International Trade (商貿(mào)概論篇)
1. The Characteristics of International Trade
2. The Major International Trade Organization in the World
3. Chinas Trade with the United States and the World
Part Ⅱ Business Intercourse (商務(wù)交往篇)
Chapter 1 Business Etiquette (商務(wù)禮儀)
1. Business Etiquette Principles
2. Reception
3. Entertaining Your Clients
4. Showing Your Clients Around
5. A Case Study on Business Etiquette
Chapter 2 Business Negotiation (商務(wù)談判)
1. Phases of Business Negotiation
2. Strategies of Business Negotiation
3. Tacticsl of Business Negotiation
Part Ⅲ Business Management and Strategies (商務(wù)管理和策略篇)
Chapter 1 Business Strategies (商務(wù)策略)
1. Ansoff Matrix
2. The Boston Consulting Group Matrix (BCG Matrix)
3. Generic Strategies- Michael Porter (1980)
Chapter 2 Product Research and Development (產(chǎn)品開(kāi)發(fā))
1. Products Development and Planning
2. Importing New Product
Chapter 3 Marketing (市場(chǎng)營(yíng)銷(xiāo))
1. Distribution
2. Selling
3. Advertising
Chapter 4 Foreign Exchange Rate (外匯匯率)
1. Foreign Exchange Rate
2. Direct and Indirect Quotations
3. Floating Exchange Rate and International Trade
Part Ⅳ Practices of International Trade(貿(mào)易實(shí)務(wù)篇)
Chapter 1 Incoterms (國(guó)際貿(mào)易術(shù)語(yǔ))
1. Group E
2. Group F
3. Group C
4. Group D
Chapter 2 Enquiry, Offer, Counter - offer, and Acceptance(詢(xún)盤(pán)、報(bào)盤(pán)、還盤(pán)、受盤(pán))
1. Enquiry/Inquiry
2. Offer
3. Counter - offer
4. Acceptance
Chapter 3 International Settlement (國(guó)際結(jié)算)
1. Advance Payment
2. Open Account
3. Documentary Collection
4. Letter of Credit or Documentary Credit
Chapter 4 International Transport and Marine Insurance (國(guó)際運(yùn)輸及海事保險(xiǎn))
1. Modes of Intemational Transport
2. Marine Insurance
Part Ⅴ Business Regulations (商貿(mào)法律篇)
Chapter 1 Commodity Inspection, Claim, Force Majeure and Arbitration(商檢、索賠、不可抗力及仲裁)
1. Commodity Inspection
2. Claims and Settlement of Claims
……
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