本書依據(jù)外貿(mào)企業(yè)的真實(shí)案例,按照工作手冊(cè)式教材的編寫要求設(shè)計(jì)教學(xué)內(nèi)容和形式:從內(nèi)容上講,不僅設(shè)計(jì)了10 種常見的外貿(mào)英語(yǔ)電子郵件生成器(Part A,寫信人只要按照自己的需求進(jìn)行選擇,即可生成所需要的外貿(mào)英語(yǔ)電子郵件),而且按照國(guó)際貿(mào)易業(yè)務(wù)活動(dòng)流程設(shè)計(jì)了11 個(gè)教學(xué)單元(Part B,包括簡(jiǎn)介、建立外貿(mào)關(guān)系、詢價(jià)與報(bào)價(jià)、報(bào)盤與還盤、訂單、信用證、支付、包裝、裝運(yùn)、保險(xiǎn)、投訴與索賠);從形式上講,以“案例”為中心,循序漸進(jìn)地安排了“學(xué)習(xí)目標(biāo)”“專用語(yǔ)句”“寫作指導(dǎo)”“術(shù)語(yǔ)與句型”“模擬套寫”“實(shí)訓(xùn)寫作”模塊,同時(shí)以二維碼的形式提供實(shí)用的“參考語(yǔ)句”和“知識(shí)鏈接”。
伊輝春,副教授,英語(yǔ)專業(yè),畢業(yè)于北京外國(guó)語(yǔ)大學(xué)。長(zhǎng)期從事英語(yǔ)教學(xué),其間在國(guó)外從事過(guò)國(guó)際貿(mào)易。近二十年來(lái)一直擔(dān)任高職外貿(mào)英語(yǔ)課程教學(xué),先后參與或主編教材7本。
Part A Business E-mail Generator
I.Making An Enquiry(詢價(jià)) 2
II.Making An Offer(報(bào)盤) 6
III.Declining to Make an Offer(謝絕報(bào)盤) 12
IV.Making a Counter-Offer(還盤) 15
V.Placing an Order(下訂單) 19
VI.Confirming An Order(確認(rèn)訂單) 23
VII.Sending a Dispatch Note(發(fā)貨通知) 29
VIII.Acknowledging Receipt(進(jìn)口商確認(rèn)收貨) 31
IX.Sending Invoice(發(fā)送發(fā)票) 33
X.Requesting Overdue Payment(催款) 36
Part B International Business E-mail Communication
Unit 1 Introduction(簡(jiǎn)介) 40
Section I. Learning Objectives(學(xué)習(xí)目標(biāo)) 40
Section II. International Business Correspondence(外貿(mào)書面通信方式) 40
Section III. Business Correspondence Writing(信函的撰寫) 45
Section IV. Practice Writing(實(shí)訓(xùn)寫作) 46
Unit 2 Establishing Business Relations(建立外貿(mào)關(guān)系) 48
Section I. Learning Objectives(學(xué)習(xí)目標(biāo)) 48
Section II. Sentences for Special Purposes(專用語(yǔ)句) 48
Section III. Case Study(案例) 49
Section IV. Writing Directions(寫作指導(dǎo)) 58
Section V. Terms and Sentence Frames(術(shù)語(yǔ)與句型) 60
Section VI. Follow and Complete(模擬套寫) 65
Section VII. Practice Writing(實(shí)訓(xùn)寫作) 66
Section VIII. Linkage(知識(shí)鏈接) 68
Unit 3 Inquiry and Reply(詢價(jià)與報(bào)價(jià)) 69
Section I. Learning Objectives(學(xué)習(xí)目標(biāo)) 69
Section II. Sentences for Special Purposes(專用語(yǔ)句) 69
Section III. Case Study(案例) 70
Section IV. Writing Directions(寫作指導(dǎo)) 75
Section V. Terms and Sentence Frames(術(shù)語(yǔ)與句型) 76
Section VI. Follow and Complete(模擬套寫) 79
Section VII. Practice Writing(實(shí)訓(xùn)寫作) 80
Section VIII. Linkage(知識(shí)鏈接) 83
Unit 4 Offer and Counteroffer(報(bào)盤與還盤) 84
Section I. Learning Objectives(學(xué)習(xí)目標(biāo)) 84
Section II. Sentences for Special Purposes(專用語(yǔ)句) 84
Section III. Case Study(案例) 85
Section IV. Writing Directions(寫作指導(dǎo)) 92
Section V. Terms and Sentence Frames(術(shù)語(yǔ)與句型) 93
Section VI. Follow and Complete(模擬套寫) 97
Section VII. Practice Writing(實(shí)訓(xùn)寫作) 100
Section VIII. Linkage(知識(shí)鏈接) 102
Unit 5 Order(訂單) 103
Section I. Learning Objectives(學(xué)習(xí)目標(biāo)) 103
Section II. Sentences for Special Purposes(專用語(yǔ)句) 103
Section III. Case Study(案例) 104
Section IV. Writing Directions(寫作指導(dǎo)) 112
Section V. Terms and Sentence Frames(術(shù)語(yǔ)與句型) 113
Section VI. Follow and Complete(模擬套寫) 115
Section VII. Practice Writing(實(shí)訓(xùn)寫作) 118
Section VIII. Linkage(知識(shí)鏈接) 120
Unit 6 Letter of Credit(信用證) 121
Section I. Learning Objectives(學(xué)習(xí)目標(biāo)) 121
Section II. Sentences for Special Purposes(專用語(yǔ)句) 121
Section III. Case Study(案例) 123
Section IV. Writing Directions(寫作指導(dǎo)) 131
Section V. Terms and Sentence Frames(術(shù)語(yǔ)與句型) 132
Section VI. Follow and Complete(模擬套寫) 134
Section VII. Practice Writing(實(shí)訓(xùn)寫作) 137
Section VIII. Linkage(知識(shí)鏈接) 139
Unit 7 Payment(支付) 140
Section I. Learning Objectives(學(xué)習(xí)目標(biāo)) 140
Section II. Sentences for Special Purposes(專用語(yǔ)句) 140
Section III. Case Study(案例) 141
Section IV. Writing Directions(寫作指導(dǎo)) 149
Section V. Terms and Sentence Frames(術(shù)語(yǔ)與句型) 150
Section VI. Follow and Complete(模擬套寫) 152
Section VII. Practice Writing(實(shí)訓(xùn)寫作) 154
Section VIII. Linkage(知識(shí)鏈接) 156
Unit 8 Packing(包裝) 157
Section I. Learning Objectives(學(xué)習(xí)目標(biāo)) 157
Section II. Sentences for Special Purposes(專用語(yǔ)句) 157
Section III. Case Study(案例) 158
Section IV. Writing Directions(寫作指導(dǎo)) 165
Section V. Terms and Sentence Frames(術(shù)語(yǔ)與句型) 166
Section VI. Follow and Complete(模擬套寫) 169
Section VII. Practice Writing(實(shí)訓(xùn)寫作) 170
Section VIII. Linkage(知識(shí)鏈接) 172
Unit 9 Shipment(裝運(yùn)) 173
Section I. Learning Objectives(學(xué)習(xí)目標(biāo)) 173
Section II. Sentences for Special Purposes(專用語(yǔ)句) 173
Section III. Case Study(案例) 175
Section IV. Writing Directions(寫作指導(dǎo)) 182
Section V. Terms and Sentence Frames(術(shù)語(yǔ)與句型) 183
Section VI. Follow and Complete(模擬套寫) 186
Section VII. Practice Writing(實(shí)訓(xùn)寫作) 189
Section VIII. Linkage(知識(shí)鏈接) 191
Unit 10 Insurance(保險(xiǎn)) 192
Section I. Learning Objectives(學(xué)習(xí)目標(biāo)) 192
Section II. Sentences for Special Purposes(專用語(yǔ)句) 192
Section III. Case Study(案例) 193
Section IV. Writing Directions(寫作指導(dǎo)) 200
Section V. Terms and Sentence Frames(術(shù)語(yǔ)與句型) 200
Section VI. Follow and Complete(模擬套寫) 203
Section VII. Practice Writing(實(shí)訓(xùn)寫作) 205
Section VIII. Linkage(知識(shí)鏈接) 208
Unit 11 Complaints and Claims(投訴與索賠) 209
Section I. Learning Objectives(學(xué)習(xí)目標(biāo)) 209
Section II. Sentences for Special Purposes(專用語(yǔ)句) 209
Section III. Case Study(案例) 211
Section IV. Writing Directions(寫作指導(dǎo)) 216
Section V. Terms and Sentence Frames(術(shù)語(yǔ)與句型) 218
Section VI. Follow and Complete(模擬套寫) 220
Section VII. Practice Writing(實(shí)訓(xùn)寫作) 221
Section VIII. Linkage(知識(shí)鏈接) 224
參考文獻(xiàn) 225