第一冊主要內(nèi)容為“商務交際和商務禮儀”,第二冊為“國際貿(mào)易和市場營銷”,其中第一冊內(nèi)容包括接待客戶、商務電話、商務會議、社交禮儀、工作職業(yè)、信息呈現(xiàn)、產(chǎn)品概述、公司介紹、商務環(huán)境和團隊建設。第二冊的內(nèi)容包括進出口貿(mào)易、市場調(diào)查、交易會、公共關系、電子商務、商務廣告、商務合作、商務溝通、商務談判、跨境電商
知名學校,教材編寫體例新穎
國家十二五規(guī)劃教材改版
搭配全套教學PPT課件、聽力音頻、課文朗誦音頻、練習題答案
聽說訓練和案例分析、語法和生詞均設計巧妙
李玉萍, 商務英語聽說,中國財經(jīng)出版社 2005年 (參編) 國際商務談判,電子出版社 2008年 (副主編) 商務英語聽說(1、2冊), 對外經(jīng)貿(mào)大學出版社 2009年(主編) 新編實用英語拓展教程(4), 高教出版社 2010年(主編)
Unit 1 Meeting and Entertaining Clients 1
Listening and Speaking 2
Reading 5
Fast Reading 9
Case Study 13
Grammar and Usage 14
Practical Writing 18
Unit 2 Telephoning 20
Listening and Speaking 21
Reading 25
Fast Reading 29
Case Study 33
Grammar and Usage 34
Practical Writing 36
Unit 3 Meetings 39
Listening and Speaking 40
Reading 43
Fast Reading 48
Case Study 52
Grammar and Usage 52
Practical Writing 55
Unit 4 Social Manners 57
Listening and Speaking 58
Reading 61
Fast Reading 65
Case Study 69
Grammar and Usage 70
Practical Writing 74
Unit 5 Jobs and Careers 76
Listening and Speaking 76
Reading 80
Fast Reading 84
Case Study 88
Grammar and Usage 89
Practical Writing 92
Unit 6 Presenting Information 95
Listening and Speaking 95
Reading 98
Fast Reading 103
Case Study 107
Grammar and Usage 108
Practical Writing 110
Unit 7 Products 113
Listening and Speaking 114
Reading 117
Case Study 126
Grammar and Usage 127
Practical Writing 129
Unit 8 Company 132
Listening and Speaking 133
Reading 136
Case Study 143
Grammar and Usage 143
Practical Writing 145
Unit 9 Business Environment 148
Listening and Speaking 149
Reading 153
Case Study 161
Grammar and Usage 162
Practical Writing 165
Unit 10 Team Building 169
Listening and Speaking 170
Reading 174
Case Study 183
Grammar and Usage 184
Practical Writing 186
Appendix I Vocabulary 191