普通高等教育“十一五”國家級規(guī)劃教材·21世紀新聞傳播學系列教材：新聞傳播學專業(yè)英語教程（第2版）
定 價：39 元
叢書名：21世紀新聞傳播學系列教材
- 作者：展江 ，李青藜 ，李欣人 著
- 出版時間：2010/3/1
- ISBN：9787300117560
- 出 版 社：中國人民大學出版社
- 中圖法分類：G206
- 頁碼：398
- 紙張：膠版紙
- 版次：2
- 開本：16開
1．本書共分為18個單元，教學可按17～18個教學周、54學時安排。每單元由4篇選文構成(個別單元為5篇)，每篇選文的長度在1000個單詞左右。內容大致涵蓋大眾傳播事業(yè)的主要部類和新聞與傳播學的主要領域。
2．在每單元所選文章中，根據(jù)單元主題的不同，一般有1～2篇著名學者關于該主題的經典論述，1～2篇比較具體的個案研究性質的文章，以及1篇綜合性的概述(反映本學科到20世紀末的發(fā)展)。這樣組合的目的，是希望能盡量做到材料新穎，容量充足，內容權威，點面結合，深淺有致，形成梯次，適合新聞與傳播學專業(yè)本科生和碩士研究生共同使用。
3．本書所選文章，主要來自新聞學、傳播學、政治學、經濟學、法學、文化學、社會學等方面的文獻。
4．課文生詞的選擇和釋義以教育部公布的《大學英語教學大綱通用詞匯表》中的四級詞匯為起點，學生可參考生詞表來理解課文。
5．在課后練習中，練習一采取問答題的形式，旨在培養(yǎng)學生理解作者的主要觀點，并歸納課文主要內容的能力。
6．專業(yè)翻譯能力的培養(yǎng)是本教材的一個重要目的。在每單元所選文章中，我們提供兩篇譯文，作為教學參考。
本書作為國內第一部同類教材即將付梓，為它忙碌了一年有余的我們在欣慰和惶恐之際，想對編譯本書的目的做一點說明。
首先，本書的出版順應了國家改革開放的大環(huán)境，同時也是對教育部大力倡導的在高校各專業(yè)開展雙語教學要求的積極回應。21世紀之初，中國已成為世貿組織的成員，這標志著中國在對外開放的道路上邁出了歷史性的一大步，同時也對國內的各行各業(yè)尤其是高等教育提出了新的要求。面對日益開放的社會，未來的知識型勞動大軍和專業(yè)研究隊伍如果不能嫻熟地掌握英語這門世界通用的語言，則必將在競爭中落于人后。而英語的掌握與熟練運用，不僅意味著無障礙的日常會話與交流，對正在接受高等教育、即將成為社會中流砥柱的高校學子來說，它更意味著高層次的學術交流和專業(yè)性極強的科學研究。本書的目的，就是要引導新聞學與傳播學專業(yè)的高年級本科學生和研究生直接閱讀專業(yè)原著，在專業(yè)學習中鞏固和提高英語水平，在英語學習中了解和研究專業(yè)知識。
Unit 1 Introduction
Passage One The Meaning of "Communication"
Passage Two McQuails Normative Theories
Passage Three Hot and Cold
Passage Four Minervas Owi
Unit 2 Books
Passage One Books in History
Passage Two Book Publishing
Passage Three The Printing Press as an Agent of Change
Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing
Unit 3 Magazines
Passage One Magazine as Media Innovators
Passage Two Magazines Push Images Over Words
Passage Three Luce and Time
Passage Four Early Periodical as Publicist Instrument of Criticism
Unit 4 Newspapers
Passage One What if There Were No Newspaper?
Passage Two A Newspaper Industry Casualty You May Have Missed
Passage Three The New York Times in 1990s
Passage Four Natural History of the Newspaper
Unit 5 Film
Passage One Importance of Movies
Passage Two The Structure of the Western Film
Passage Three Hollywoods Big Six
Passage Four Schindlers I.ist: The Role of Memory
Unit 6 Radio
Passage One FMs Rise
Passage Two Characteristics of American Radio
Passage Three Trends and Convergence in Radio and Sound Recording
Passage Four The Assets and Liabilities in Radio
Unit 7 TV
Passage One Impact of Television
Passage Two Culture
Passage Three The Case for Television Journalism
Passage Four CBS News
Unit 8 Internet and Media Convergence
Passage One Internet
Passage Two Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure
Passage Three Weblogs, Citizen Journalists and Traditional Media
Passage Four Media Convergence and Complications
Unit 9 Media Education and Media Literacy
Passage One The Origin of Journalism Education
Passage Two What They Dont Teach at J-School
Passage Three Green-Eyeshades Versus the Chi-Squares
Passage Four Elements of Media Literacy
Unit 10 Advertising
Passage One Media Choices
Passage Two Origins of Advertising
Passage Three Advertising: The Magic System
Passage Four Advertising: Agencies and Copywriters
Unit 11 Public Relations
Passage One Defining Public Relations
Passage Two Public Relations Services
Passage Three Newsmaking
Passage Four The Roots of Public Relations
Unit 12 Media Economy
Passage One Economic Foundation of Mass Media
Passage Two The Two Economies
Passage Three Television Programming
Passage Four Rupert Murdoch
Unit 13 Culture Industry and Culture Studies
Passage One Culture Industry Reconsidered
Passage Two What Is British Cultural Studies?
Passage Three Properties of the New Media and a Socialist Strategy
Passage Four Hegemony: An Overview
Unit 14 Process of Mass Communication
Passage One Encoding/Decoding
Passage Two The Acts of Communication
Passage Three The Circuit and the Acts
Passage Four Selecting the News: Gatekeeping
Unit 15 Effects and Audience of Mass Communication
Passage One Effects Studies
Passage Two The Uses and Gratifications Model
Passage Three TV and Learning
Passage Four Scientific and Nonscientific Polls
Unit 16 Mass Communication and Society
Passage One Some Social Functions of the Mass Media
Passage Two The Masses: The Implosion of the Social in the Media
Passage Three The Debate over Civic Journalism
Passage Four Investigative Reporting
Unit 17 Mass Communication and Social Control
Passage One Government Manipulation of Media
Passage Two Of the Liberty of Thought and Discussion
Passage Three The Principles
Passage Four Jeffersons View of the Press
Unit 18 Laws and Ethics of Mass Communication
Passage One The First Amendment to the Constitution
Passage Two The Means to the End
Passage Three Should the Names of Rape Victims Be Published?
Passage Four Attributing a Libel Is No Defense
Appendix A Key to Exercises
Appendix B Chinese Translations
參考文獻
Two or more people come together, trying to share some information. Theyare likely to be very different people. Becausetheir life eXperienceshave beendifferent, the signs that carry the information are likely to look different to them.The more different the experiences, the more different the information that islikely to be read into them. Ideas like "pain" and "hunger" have a fairly goodchance of being understood in common because all of us have experienced thesethings——though even in this case, the "stiff upper lip" tradition of one culture islikely to be misinterpreted in a culture where feelings are more openly expressed,But words like freedom, communism, and apologize obviously are going to causetrouble when people come from different life patterns, especially if they comefrom difaerent cultures. Note carefully, however, that communication is not conducted entirely, oreven mostly, in words. A gesture, a facial expression, a pitch pattern, a level ofloudness, an emphasis, a kiss, a hand on the shoulder, a haircut or lack of one,the octagonal shape of a stop sign——all these carry information.
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