本書以“跨境電商B2B數(shù)據(jù)運(yùn)營(yíng)”職業(yè)技能等級(jí)證書（初級(jí)）標(biāo)準(zhǔn)為依據(jù)，采用項(xiàng)目驅(qū)動(dòng)模式組織內(nèi)容。全書共10個(gè)項(xiàng)目，包括阿里巴巴國(guó)際站基本規(guī)則、店鋪?zhàn)��?cè)與管理、產(chǎn)品發(fā)布與管理、商機(jī)獲取與管理、客戶管理、交易與訂單管理、出口服務(wù)、物流服務(wù)、資金管理、商家成長(zhǎng)。讀者完成全部項(xiàng)目后，能基本掌握阿里巴巴國(guó)際站的店鋪基礎(chǔ)實(shí)操技能，達(dá)到跨境電商B2B店鋪運(yùn)營(yíng)助理崗位的技能要求。

“跨境電商B2B數(shù)據(jù)運(yùn)營(yíng)”1+X職業(yè)技能等級(jí)證書配套教材編委會(huì)，由北京水木學(xué)成教育科技有限公司組建，該公司是從事教育咨詢與技術(shù)服務(wù)的高科技企業(yè)，在教育產(chǎn)品研發(fā)、人才測(cè)評(píng)、數(shù)據(jù)咨詢和企業(yè)人力資源服務(wù)等領(lǐng)域有著豐富的經(jīng)驗(yàn)。公司多年與清華大學(xué)（軟件學(xué)院）共建"現(xiàn)代服務(wù)工程標(biāo)準(zhǔn)體系聯(lián)合研究中心”，該中心以服務(wù)外包和跨境電子商務(wù)產(chǎn)業(yè)為重點(diǎn)，進(jìn)行人才標(biāo)準(zhǔn)、測(cè)評(píng)體系和教育資源研發(fā)，并承擔(dān)教育部和商務(wù)部委派給清華大學(xué)的相關(guān)課題的具體組織實(shí)施工作。

項(xiàng)目一 查詢和學(xué)習(xí)阿里巴巴國(guó)際站相關(guān)規(guī)則··································································.1
任務(wù)一 學(xué)習(xí)阿里巴巴國(guó)際站規(guī)則總則··············································································.1
任務(wù)二 學(xué)習(xí)內(nèi)容與信息發(fā)布規(guī)則····················································································.6
任務(wù)三 學(xué)習(xí)交易規(guī)則···································································································11
任務(wù)四 學(xué)習(xí)跨境供應(yīng)鏈規(guī)則························································································.15
任務(wù)五 學(xué)習(xí)其他規(guī)則·································································································.17
項(xiàng)目小結(jié)···················································································································.18
項(xiàng)目訓(xùn)練···················································································································.19
項(xiàng)目二 店鋪?zhàn)��?cè)與管理·······························································································.21
任務(wù)一 注冊(cè)會(huì)員與賬戶信息管理··················································································.21
任務(wù)二 準(zhǔn)備并提交認(rèn)證信息························································································.24
任務(wù)三 準(zhǔn)備并提交公司信息························································································.28
任務(wù)四 準(zhǔn)備并提交產(chǎn)品信息························································································.31
任務(wù)五 開通店鋪·······································································································.34
任務(wù)六 了解店鋪后臺(tái)·································································································.37
項(xiàng)目小結(jié)···················································································································.45
項(xiàng)目訓(xùn)練···················································································································.46
項(xiàng)目三 產(chǎn)品發(fā)布與管理·······························································································.48
任務(wù)一 產(chǎn)品信息準(zhǔn)備·································································································.48
任務(wù)二 制作關(guān)鍵詞表·································································································.51
任務(wù)三 制作產(chǎn)品標(biāo)題·································································································.54
任務(wù)四 產(chǎn)品發(fā)布全流程體驗(yàn)························································································.58
任務(wù)五 產(chǎn)品分組與產(chǎn)品分配························································································.66
任務(wù)六 櫥窗產(chǎn)品設(shè)置·································································································.68
任務(wù)七 零效果產(chǎn)品處理······························································································.71
項(xiàng)目小結(jié)···················································································································.73
項(xiàng)目訓(xùn)練···················································································································.74
項(xiàng)目四 商機(jī)獲取與管理·······························································································.76
任務(wù)一 查看訪客詳情與訪客營(yíng)銷··················································································.76
任務(wù)二 外貿(mào)郵設(shè)置····································································································.85
任務(wù)三 訪客EDM 營(yíng)銷·······························································································.91
任務(wù)四 詢盤設(shè)置·······································································································.99
項(xiàng)目小結(jié)··················································································································.106
項(xiàng)目訓(xùn)練··················································································································.106
項(xiàng)目五 客戶管理·········································································································.107
任務(wù)一 了解客戶通···································································································.107
任務(wù)二 索要與發(fā)出名片·····························································································.111
任務(wù)三 客戶列表管理································································································.117
任務(wù)四 公�？蛻艄芾怼ぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁ�.121
任務(wù)五 客群管理······································································································.123
項(xiàng)目小結(jié)··················································································································.127
項(xiàng)目訓(xùn)練··················································································································.128
項(xiàng)目六 交易與訂單管理······························································································.129
任務(wù)一 訂單基礎(chǔ)操作································································································.129
任務(wù)二 信用保障訂單管理··························································································.134
任務(wù)三 e 收匯訂單管理······························································································.140
項(xiàng)目小結(jié)··················································································································.145
項(xiàng)目訓(xùn)練··················································································································.145
項(xiàng)目七 一達(dá)通出口服務(wù)······························································································.147
任務(wù)一 開通一達(dá)通服務(wù)·····························································································.147
任務(wù)二 申請(qǐng)代理出口服務(wù)··························································································.154
任務(wù)三 申領(lǐng)產(chǎn)地證···································································································.161
項(xiàng)目小結(jié)··················································································································.164
項(xiàng)目訓(xùn)練··················································································································.164
項(xiàng)目八 物流服務(wù)·········································································································.166
任務(wù)一 選擇國(guó)際物流方式及貨物代理···········································································.166
任務(wù)二 查詢物流報(bào)價(jià)································································································.170
任務(wù)三 設(shè)置運(yùn)費(fèi)模板································································································.174
任務(wù)四 在阿里巴巴國(guó)際站完成物流下單········································································.181
項(xiàng)目小結(jié)··················································································································.185
項(xiàng)目訓(xùn)練··················································································································.185
項(xiàng)目九 支付與資金管理······························································································.187
任務(wù)一 認(rèn)識(shí)與選擇國(guó)際支付方式·················································································.187
任務(wù)二 在線交易收款································································································.191
任務(wù)三 結(jié)匯與提現(xiàn)···································································································.195
任務(wù)四 其他資金管理································································································.201
項(xiàng)目小結(jié)··················································································································.207
自主訓(xùn)練··················································································································.208
項(xiàng)目十 商家成長(zhǎng)·········································································································.209
任務(wù)一 了解商家頻道································································································.209
任務(wù)二 在外貿(mào)學(xué)院學(xué)習(xí)成長(zhǎng)·······················································································.217
任務(wù)三 在外貿(mào)圈交流成長(zhǎng)··························································································.221
項(xiàng)目小結(jié)··················································································································.225
項(xiàng)目訓(xùn)練··················································································································.225
參考文獻(xiàn)