第 一單元 禮儀與商務(wù)禮儀 1 專(zhuān)題一　初識(shí)禮儀 ............................................................　2 情景還原　......................................................................2 解析點(diǎn)　1 禮儀的含義 ..................................................................2 解析點(diǎn)　2 禮儀的類(lèi)型 .................................................................　4 解析點(diǎn)　3 禮儀的特征 .................................................................　4 解析點(diǎn)　4 禮儀修養(yǎng)及其提高方法 ...............................................　5 回顧·思考·討論·應(yīng)用　..................................................7 專(zhuān)題二　初識(shí)商務(wù)禮儀 .......................................................　8 情景還原　......................................................................8 解析點(diǎn)　1 商務(wù)禮儀的內(nèi)涵和作用................................................　9 解析點(diǎn)　2 商務(wù)禮儀的特點(diǎn) ........................................................　10 解析點(diǎn)　3 商務(wù)禮儀的基本原則 .................................................　11 解析點(diǎn)　4 IMPACT 黃金準(zhǔn)則 ...................................................　14 回顧·思考·討論·應(yīng)用　................................................　15 第二單元　職業(yè)形象禮儀　17 專(zhuān)題一　儀容的修飾 .........................................................18 情景還原　....................................................................　18 解析點(diǎn)　儀容的基本要求 ...........................................................　18 訓(xùn)練點(diǎn)　1 面容的修飾 ...............................................................　19 訓(xùn)練點(diǎn)　2 發(fā)型的修飾 ...............................................................　21 訓(xùn)練點(diǎn)　3 手部的修飾 ...............................................................　22 訓(xùn)練點(diǎn)　4 腿部的修飾 ...............................................................　23 回顧·思考·討論·應(yīng)用　................................................23 專(zhuān)題二　著裝禮儀 ...........................................................25 情景還原　....................................................................25 解析點(diǎn)　商務(wù)人士著裝的基本原則 .............................................　25 訓(xùn)練點(diǎn)　1 男士西裝的著裝要求 .................................................　27 訓(xùn)練點(diǎn)　2 女士職業(yè)套裝的著裝要求 ..........................................　30 回顧·思考·討論·應(yīng)用　................................................32 專(zhuān)題三　儀態(tài)禮儀 ...........................................................33 情景還原　....................................................................33 訓(xùn)練點(diǎn)　1 表情 .........................................................................　34 訓(xùn)練點(diǎn)　2 站姿 .........................................................................　36 訓(xùn)練點(diǎn)　3 坐姿 .........................................................................　38 訓(xùn)練點(diǎn)　4 行姿 .........................................................................　41 訓(xùn)練點(diǎn)　5 手勢(shì) .........................................................................　42 回顧·思考·討論·應(yīng)用　................................................43 第三單元　辦公室日常工作禮儀　47 專(zhuān)題一　求職面試禮儀 .....................................................　48 情景還原　....................................................................48 解析點(diǎn)　面試前的準(zhǔn)備工作 .......................................................　48 訓(xùn)練點(diǎn)　1 面試過(guò)程的禮儀 ........................................................　51 訓(xùn)練點(diǎn)　2 面試后的禮儀 ...........................................................　53 回顧·思考·討論·應(yīng)用　................................................54 專(zhuān)題二　辦公室禮儀 .........................................................56 情景還原　....................................................................56 解析點(diǎn)　1 辦公室環(huán)境禮儀 ........................................................　56 解析點(diǎn)　2 辦公室相處禮儀 ........................................................　57 解析點(diǎn)　3 辦公室禮儀禁忌 ........................................................　60 回顧·思考·討論·應(yīng)用　................................................62 專(zhuān)題三　通信工具使用禮儀 ................................................63 情景還原　....................................................................63 訓(xùn)練點(diǎn)　1 接打電話的禮儀 ........................................................　64 訓(xùn)練點(diǎn)　2 收發(fā)電子郵件的禮儀 .................................................　67 訓(xùn)練點(diǎn)　3 網(wǎng)絡(luò)溝通的禮儀 ........................................................　69 回顧·思考·討論·應(yīng)用　................................................　71 專(zhuān)題四　公司會(huì)議禮儀 ......................................................72 情景還原　....................................................................72 訓(xùn)練點(diǎn)　1 會(huì)議的組織與準(zhǔn)備 ....................................................　73 訓(xùn)練點(diǎn)　2 參與會(huì)議的禮儀 ........................................................　73 訓(xùn)練點(diǎn)　3 虛擬會(huì)議的禮儀 ........................................................　75 回顧·思考·討論·應(yīng)用　................................................76 第四單元　商務(wù)會(huì)面禮儀　79 專(zhuān)題一　稱呼禮儀 ..........................................................　80 情景還原　....................................................................80 解析點(diǎn)　1 稱呼的類(lèi)型 ...............................................................　80 解析點(diǎn)　2 稱呼的基本禮儀 ........................................................　82 回顧·思考·討論·應(yīng)用　................................................84 專(zhuān)題二　介紹禮儀 ..........................................................　85 情景還原　....................................................................85 訓(xùn)練點(diǎn)　1 介紹自己的禮儀 ........................................................　85 訓(xùn)練點(diǎn)　2 介紹他人的禮儀 ........................................................　88 訓(xùn)練點(diǎn)　3 介紹集體的禮儀 ........................................................　91 回顧·思考·討論·應(yīng)用　................................................92 專(zhuān)題三　握手禮儀 ...........................................................93 情景還原　....................................................................93 解析點(diǎn)　1 握手的時(shí)機(jī) ...............................................................　94 解析點(diǎn)　2 握手的先后順序 ........................................................　95 訓(xùn)練點(diǎn)　1 握手的姿勢(shì) ...............................................................　95 訓(xùn)練點(diǎn)　2 握手的力度和時(shí)長(zhǎng) ....................................................　97 回顧·思考·討論·應(yīng)用　................................................98 專(zhuān)題四　名片禮儀 ..........................................................　99 情景還原　....................................................................99 解析點(diǎn)　名片的類(lèi)型 ................................................................　100 訓(xùn)練點(diǎn)　1 遞送名片的禮儀 ......................................................　100 訓(xùn)練點(diǎn)　2 接受名片的禮儀 ......................................................　102 訓(xùn)練點(diǎn)　3 索取名片的禮儀 ......................................................　103 回顧·思考·討論·應(yīng)用　..............................................　104 專(zhuān)題五　其他會(huì)面禮儀 ....................................................105 情景還原　..................................................................　105 訓(xùn)練點(diǎn)　1 致意禮儀 ................................................................　105 訓(xùn)練點(diǎn)　2 交往距離禮儀 .........................................................　107 回顧·思考·討論·應(yīng)用　..............................................　108 第五單元　商務(wù)交往禮儀　109 專(zhuān)題一　行進(jìn)間禮儀 .......................................................　110 情景還原　...................................................................110 解析點(diǎn)　普通行進(jìn)禮儀 ............................................................　110 訓(xùn)練點(diǎn)　1 乘坐交通工具禮儀 ..................................................　111 訓(xùn)練點(diǎn)　2 乘坐電梯禮儀 .........................................................　116 訓(xùn)練點(diǎn)　3 引領(lǐng)禮儀 ................................................................　119 回顧·思考·討論·應(yīng)用　...............................................121 專(zhuān)題二　商務(wù)拜訪禮儀 ....................................................122 情景還原　..................................................................　122 解析點(diǎn)　商務(wù)拜訪的基本禮儀 ..................................................　123 訓(xùn)練點(diǎn)　1 拜訪前的準(zhǔn)備 .........................................................　124 訓(xùn)練點(diǎn)　2 拜訪中的禮儀 .........................................................　125 訓(xùn)練點(diǎn)　3 拜訪結(jié)束時(shí)的禮儀 ..................................................　127 回顧·思考·討論·應(yīng)用　..............................................　129 專(zhuān)題三　商務(wù)接待禮儀 ....................................................　131 情景還原　...................................................................131 解析點(diǎn)　商務(wù)接待的準(zhǔn)備 .........................................................　131 訓(xùn)練點(diǎn)　1 迎接賓客的禮儀 ......................................................　133 訓(xùn)練點(diǎn)　2 陪同賓客的禮儀 ......................................................　134 訓(xùn)練點(diǎn)　3 送別賓客的禮儀 ......................................................　135 回顧·思考·討論·應(yīng)用　..............................................　136 專(zhuān)題四　商務(wù)談判禮儀 ....................................................137 情景還原　..................................................................　137 解析點(diǎn)　商務(wù)談判的基本流程 ..................................................　138 訓(xùn)練點(diǎn)　1 商務(wù)談判的基本禮儀 ...............................................　141 訓(xùn)練點(diǎn)　2 商務(wù)談判座次安排禮儀............................................　142 訓(xùn)練點(diǎn)　3 商務(wù)談判中的言行舉止............................................　143 回顧·思考·討論·應(yīng)用　..............................................　147 第六單元　特定商務(wù)活動(dòng)禮儀　149 專(zhuān)題一　簽字儀式禮儀 ....................................................150 情景還原　..................................................................　150 解析點(diǎn)　簽字儀式的準(zhǔn)備工作 ..................................................　150 訓(xùn)練點(diǎn)　1 簽字儀式的座次安排 ...............................................　152 訓(xùn)練點(diǎn)　2 簽字儀式的基本程序 ...............................................　153 回顧·思考·討論·應(yīng)用　..............................................　154 專(zhuān)題二　新聞發(fā)布會(huì)禮儀 .................................................155 情景還原　..................................................................　155 解析點(diǎn)　新聞發(fā)布會(huì)的籌備 .....................................................　156 訓(xùn)練點(diǎn)　1 邀請(qǐng)媒體 ................................................................　158 訓(xùn)練點(diǎn)　2 新聞發(fā)布會(huì)現(xiàn)場(chǎng)的禮儀............................................　159 訓(xùn)練點(diǎn)　3 新聞發(fā)布會(huì)后的工作 ...............................................　161 回顧·思考·討論·應(yīng)用　...............................................161 專(zhuān)題三　剪彩儀式禮儀 ....................................................163 情景還原　..................................................................　163 解析點(diǎn)　1 剪彩儀式的基本流程 ...............................................　163 解析點(diǎn)　2 剪彩儀式的準(zhǔn)備 ......................................................　164 訓(xùn)練點(diǎn)　1 參與剪彩人員的禮儀要求 ........................................　165 訓(xùn)練點(diǎn)　2 剪彩者的位次安排 ..................................................　166 回顧·思考·討論·應(yīng)用　..............................................　167 專(zhuān)題四　展覽會(huì)禮儀 .......................................................168 情景還原　..................................................................　168 解析點(diǎn)　展覽會(huì)的組織 ............................................................　168 訓(xùn)練點(diǎn)　1 展位的分配 .............................................................　170 訓(xùn)練點(diǎn)　2 參展禮儀 ................................................................　170 回顧·思考·討論·應(yīng)用　..............................................　173 第七單元　商務(wù)宴請(qǐng)禮儀　175 專(zhuān)題一　中餐宴請(qǐng)禮儀 ....................................................176 情景還原　..................................................................　176 第六單元　特定商務(wù)活動(dòng)禮儀　149 專(zhuān)題一　簽字儀式禮儀 ....................................................150 情景還原　..................................................................　150 解析點(diǎn)　簽字儀式的準(zhǔn)備工作 ..................................................　150 訓(xùn)練點(diǎn)　1 簽字儀式的座次安排 ...............................................　152 訓(xùn)練點(diǎn)　2 簽字儀式的基本程序 ...............................................　153 回顧·思考·討論·應(yīng)用　..............................................　154 專(zhuān)題二　新聞發(fā)布會(huì)禮儀 .................................................155 情景還原　..................................................................　155 解析點(diǎn)　新聞發(fā)布會(huì)的籌備 .....................................................　156 訓(xùn)練點(diǎn)　1 邀請(qǐng)媒體 ................................................................　158 訓(xùn)練點(diǎn)　2 新聞發(fā)布會(huì)現(xiàn)場(chǎng)的禮儀............................................　159 訓(xùn)練點(diǎn)　3 新聞發(fā)布會(huì)后的工作 ...............................................　161 回顧·思考·討論·應(yīng)用　...............................................161 專(zhuān)題三　剪彩儀式禮儀 ....................................................163 情景還原　..................................................................　163 解析點(diǎn)　1 剪彩儀式的基本流程 ...............................................　163 解析點(diǎn)　2 剪彩儀式的準(zhǔn)備 ......................................................　164 訓(xùn)練點(diǎn)　1 參與剪彩人員的禮儀要求 ........................................　165 訓(xùn)練點(diǎn)　2 剪彩者的位次安排 ..................................................　166 回顧·思考·討論·應(yīng)用　..............................................　167 專(zhuān)題四　展覽會(huì)禮儀 .......................................................168 情景還原　..................................................................　168 解析點(diǎn)　展覽會(huì)的組織 ............................................................　168 訓(xùn)練點(diǎn)　1 展位的分配 .............................................................　170 訓(xùn)練點(diǎn)　2 參展禮儀 ................................................................　170 回顧·思考·討論·應(yīng)用　..............................................　173 第七單元　商務(wù)宴請(qǐng)禮儀　175 專(zhuān)題一　中餐宴請(qǐng)禮儀 ....................................................176 情景還原　..................................................................　176