《新聞傳播專業(yè)英語》以培養(yǎng)學生具有與國外相關(guān)人士交流媒體發(fā)展和新聞傳播專業(yè)的能力為目標，內(nèi)容共分12章，涉及報紙、雜志、書籍、廣播、電視、電影、網(wǎng)絡(luò)、廣告等領(lǐng)域。本書適合高等院校新聞傳播專業(yè)學生使用，也可供相關(guān)愛好者學習。
本教材的內(nèi)容時間跨越數(shù)百年，從新聞傳播思想的經(jīng)典文獻到當代學者對新聞與大眾傳播媒介最新動態(tài)的描述，涉及了新聞與傳播史的一些重要階段和重要著述。學科以新聞學和傳播學為主，包括與新聞學和傳播學相關(guān)或交叉的政治學、經(jīng)濟學、法學、文化學、社會學等。
Chapter One Mass Media and Mass Communication
Section 1 The Role of Media and Mass Communication in an Information Society
Section 2 Mass Communication Process
Section 3 Mass Media Effects
Chapter Two Newspaper
Section 1 Overview of Newspaper Industry
Section 2 Different Forms of Newspaper Articles
Section 3 Newspaper Development and Challenges
Chapter Three Magazine
Section 1 Function and Readership
Section 2 Types of Magazine
Section 3 Difficulties and Hopes
Chapter Four Book
Section 1 Special Features
Section 2 Types of Books
Section 3 New Trends
Chapter Five Radio Broadcasting
Section 1 Golden Days of Radio
Section 2 Adjustment and Development
Section 3 New Trends of Radio Development
Chapter Six TV Broadcasting
Section 1 Dominant Role of TV in People’s Life
Section 2 Technological Development
Section 3 TV Journalism
Section 4 Controversial Issues
Section 5 TV Regulation
Chapter Seven Film
Section 1 Beginning Days
Section 2 U.S. Film Industry
Section 3 Bollywood and Film Industry in India
Section 4 Chinese Film Industry
Chapter Eight Internet
Section 1 Advantages
Section 2 Worries
Section 3 Regulation and Control
In the United States, dailies are more influential as people spend more on them. As the U.S.A. is a big country and American people are more interested in local issues, for a long time there are few national daily newspapers with really big impact. USA Today, started as America's first national daily general-interest newspaper in 1982 has gained popularity with efforts for many years. The use of color and graphics, shorter stories and simpler language, and focus on topics of sports and weather, improved its readability and made a significant impact on other newspapers. The Wall Street Journal, a financial newspaper and the Christian Science Monitor, focused on news interpretation and features about art and literature, are more specialized ones which fall into the category of national newspapers.
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