領(lǐng)先商務(wù)英語專業(yè)系列教材·領(lǐng)先商務(wù)英語(閱讀1)
定 價:29 元
- 作者: 潘惠霞 等 編
- 出版時間:2010/11/1
- ISBN:9787040287141
- 出 版 社:高等教育出版社
- 中圖法分類:H319.4
- 頁碼:274
- 紙張:膠版紙
- 版次:1
- 開本:16開
《領(lǐng)先商務(wù)英語專業(yè)系列教材·領(lǐng)先商務(wù)英語(閱讀1)》以新頒布的《高等學(xué)校商務(wù)英語專業(yè)教學(xué)要求(試行)》為指導(dǎo),在編寫過程中本著“突出跨文化商務(wù)交際能力的培養(yǎng)”的原則,在課文素材上進行了認(rèn)真的遴選。課文全部來自國外原版專業(yè)著作、報刊、雜志及網(wǎng)絡(luò)等。通過“商務(wù)文化熱門話題”、“著名商務(wù)企業(yè)介紹”、“經(jīng)、管、法基本知識”和“名人軼事”等內(nèi)容給學(xué)生在學(xué)習(xí)語言的同時提供更多的機會了解商務(wù)方面的相關(guān)知識。每冊課文的內(nèi)容根據(jù)不同的模塊,從易到難、循序漸進排列!额I(lǐng)先商務(wù)英語專業(yè)系列教材·領(lǐng)先商務(wù)英語(閱讀1)》為第1冊。
Unit 1 Globalization
Text A: China Goes Global
Text B: The Global Market: Translating and Localizing
Reading Strategy
Unit 2 Credit Card
Text A: How Does a Credit Card Work?
Text B: Two Essays About the History of Credit Card
Reading Strategy
Unit 3 Personal Branding and Company Branding
Text A: The Brand Called You
Text B: The Key to Successful Branding in China
Reading Strategy
Unit 4 Wal-Mart
Text A: The Model Manager of WaI-Mart
Text B: WaI-Mart Nation
Reading Strategy
Unit 5 International Trade
Text A: Survey of International Trade
Text B: Biography of Adam Smith
Reading Strategy 94.
Unit 6 Silicon Valley Success Stories
Text A: Tesla Motor's Second Electric Car Will Be Made in Silicon Valley
Text B: The Legend of Silicon Valley
Reading Strategy
Unit 7 Marketing Innovation
Text A: P&G's Innovation Culture
Text B: P&G: A Japanese Marketing Success Story
Reading Strategy 130
Unit 8 The History of Chinese Banking System
Text A: The History of Chinese Banking System
Text B: The World Bank
Reading Strategy
Unit 9 Management
Text A: What Is Management?
Text B: Peter F. Drucker——Father of Modern Management
Reading Strategy
Unit 10 Management Theories
Text A: Organizing Process in Management
Text B: Management: Historical Perspectives
Reading Strategy
Unit 11 Microcredit
Text A: Loans Among Family Members
Text B: Loans and Family: Do They Mix?
Text A: Hard Time in Starting a Small Business
Text B: Muhamrnad Yunus and His Grameen Bank
Unit 13 Merger and Acquisition in Business
Text A: Chinese M&A: Moving Target
Text B: Microsoft's Mating Dance
Unit 14 The International Business Law
Text A: China's New Company Law
Text B: Forms of Foreign Investment in China
Unit 15 Learn Mandarin
Text A: Get Ahead, Learn Mandarin
Text B: Verbal Communication in Business
Unit 16 Business Communication
Text A: Nonverbal Behaviors in Different Business Cultures
Text B: Doing Business in the U.S.A.