定 價(jià)：49.8 元
叢書(shū)名：“十二五”職業(yè)教育國(guó)家規(guī)劃教材
- 作者： 賀雪娟，朱毅恒 編
- 出版時(shí)間：2020/9/1
- ISBN：9787040549430
- 出 版 社：高等教育出版社
- 中圖法分類(lèi)：F7
- 頁(yè)碼：146
- 紙張：膠版紙
- 版次：3
- 開(kāi)本：16開(kāi)
《職通商務(wù)英語(yǔ)》第一版于2010年出版，第二版于2016出版，為“十二五”職業(yè)教育國(guó)家級(jí)規(guī)劃教材。教材自面世以來(lái)，以其優(yōu)良的品質(zhì)、新穎的編排和科學(xué)的設(shè)計(jì)得到了師生們的一致好評(píng)。為適應(yīng)時(shí)代的不斷發(fā)展和新時(shí)期對(duì)國(guó)際商貿(mào)人才的更高要求，編者團(tuán)隊(duì)完成了對(duì)教材的第二次修訂。第三版教材立足于實(shí)際教學(xué)工作中的商務(wù)英語(yǔ)專(zhuān)業(yè)課程標(biāo)準(zhǔn)，將商務(wù)專(zhuān)業(yè)知識(shí)、跨文化交際能力與英語(yǔ)語(yǔ)言運(yùn)用技能相結(jié)合；以學(xué)習(xí)者為中心，以商務(wù)活動(dòng)為環(huán)境，以商貿(mào)崗位任務(wù)為路徑，以商務(wù)交際為目的，由淺入深，循序漸進(jìn)，通過(guò)對(duì)學(xué)習(xí)者聽(tīng)、說(shuō)、讀、寫(xiě)、譯等基本技能的全面訓(xùn)練，使學(xué)習(xí)者通曉商務(wù)技能、掌握英語(yǔ)知識(shí)，并具有在未來(lái)工作崗位中完成商務(wù)任務(wù)和商務(wù)交際的能力。
《職通商務(wù)英語(yǔ)（第三版）綜合教程2》配備二維碼音頻資源及《教師參考書(shū) 2》（電子版），包含 8 個(gè)教學(xué)單元以及兩 個(gè)復(fù)習(xí)單元。各教學(xué)單元體例基本統(tǒng)一，由任務(wù)導(dǎo)入、課文精讀、語(yǔ)言要點(diǎn)、商務(wù)寫(xiě)作等模塊構(gòu)成。
UNIT 1 International Business
Section Ⅰ Lead-in
Section Ⅱ Reading International Business
Section Ⅲ Language Focus
Section Ⅳ Business Writing Fax
Section Ⅴ Listening & Speaking Making Business Appointments
Section Ⅵ Business Etiquette Etiquette of Business Appointments
UNIT 2 Business Expansion
Section Ⅰ Lead-in
Section Ⅱ Reading Alibaba; A Rising International Behemoth
Section Ⅲ Language Focus
Section Ⅳ Business Writing Resume
Section Ⅴ Listening & Speaking Job Interviews
Section Ⅵ Business Etiquette Etiquette in Job Interviews
UNIT 3 Business Relationship
Section Ⅰ Lead-in
Section Ⅱ Reading Corporate Sponsorship
Section Ⅲ Language Focus
Section Ⅳ Business Writing Invitation Letter
Section Ⅴ Listening & Speaking Making an Oral Invitation
Section Ⅵ Business Etiquette Business Dressing Etiquette
UNIT 4 Marketing
Section Ⅰ Lead-in
Section Ⅱ Reading Marketing Research
Section Ⅲ Language Focus
Section Ⅳ Business Writing Marketing Research Questionnaire
Section Ⅴ Listening & Speaking Describing Marketing Graphs
Section Ⅵ Business Etiquette Etiquette of Chinese Banquets
REVIEW of UNITS 1-4
UNIT 5 Import & Export
Section Ⅰ Lead-in
Section Ⅱ Reading Import & Export Business
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter to Establish Business Relations
Section Ⅴ Listening & Speaking Negotiating Skills
Section Ⅵ Business Etiquette Business Negotiation Etiquette
UNIT 6 Investment
Section Ⅰ Lead-in
Section Ⅱ Reading China's Outbound Investment
Section Ⅲ Language Focus
Section Ⅳ Business Writing Credit Inquiry Letter
Section Ⅴ Listening & Speaking Talking About Investment
Section Ⅵ Business Etiquette Gift-Giving Etiquette
UNIT 7 Exhibitions and Trade Fairs
Section Ⅰ Lead-in
Section Ⅱ Reading Trade Exhibition Trends
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter of Application
Section Ⅴ Listening & Speaking Trade Show Skills
Section Ⅵ Business Etiquette Trade Show Etiquette
UNIT 8 Customer Relationship Management
Section Ⅰ Lead-in
Section Ⅱ Reading Manage Your Customer Care
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter of Appreciation
Section Ⅴ Listening & Speaking Approaching Customers
Section Ⅵ Business Etiquette How Can Customer Service Be Friendly?
REVIEW of UNITS 5-8
GLOSSARY
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