國際商務(wù)函電(修訂本 全國外經(jīng)貿(mào)院校高職高專英語系列精品教材)
定 價:48 元
叢書名:全國外經(jīng)貿(mào)院校高職高專英語系列精品教材
- 作者: 姚元,孟雅楠 編
- 出版時間:2021/3/1
- ISBN:9787510335808
- 出 版 社:中國商務(wù)出版社
- 中圖法分類:F740
- 頁碼:
- 紙張:膠版紙
- 版次:3
- 開本:16開
《國際商務(wù)函電(修訂本 全國外經(jīng)貿(mào)院校高職高專英語系列精品教材)》這一教材的編者深入調(diào)研企業(yè)現(xiàn)狀,結(jié)合課堂要求與實踐情況,對該教材進行了新的修訂、補充與完善。本教材及時新內(nèi)容,優(yōu)化類型結(jié)構(gòu),選用全新的范例來體現(xiàn)其專業(yè)性與前瞻性。同時,再版后的教材充分利用多媒體教學(xué)手段,開發(fā)了相關(guān)視頻教學(xué)、互動教學(xué)等軟件,有效提高教學(xué)質(zhì)量。全書內(nèi)容共由七部分組成,即:函電格式與寫作原則、客戶開發(fā)函、交易條件磋商函、執(zhí)行合同函、糾紛處理函、綜合寫作任務(wù)和附錄。
HOW TO WRITE PROPER BUSINESS EMAILS?
PART Ⅰ DEVELOPING POTENTIAL CUSTOMERS
Task 1 Establishing Trade Relations
Lesson 1 Introducing a Trading Company
Lesson 2 Sellers Asking to Establish Trade Relations
Lesson 3 Sellers Highlighting Specialties
Lesson 4 Buyers Asking to Establish Trade Relations
PART Ⅱ NEGOTIATING A CONTRACT
Task 2 Making Inquiries and Offers
Lesson 5 A General Inquiry
Lesson 6 A Specific Inquiry
Lesson 7 An Offer to a General Inquiry
Lesson 8 An Offer to a Specific Inquiry
Lesson 9 Offering Substitute
Task 3 Making Counter-offers
Lesson 10 A Counter-offer (1)
Lesson 11 A Counter-offer (2)
Lesson 12 A Counter-offer (3)
Lesson 13 A Counter-offer (4)
Task 4 Discussing Packaging Issues
Lesson 14 Packing Requirements
Lesson 15 Packing Arrangements
Lesson 16 Shipping Marks
Task 5 Discussing Samples
Lesson 17 Requesting Sampling Fee
Lesson 18 Sending Samples
Task 6 Discussing Shipment Term
Lesson 19 Inquiring About Time of Shipment
Lesson 20 Inquiring About Mode of Shipment
Task 7 Discussing Payment Terms
Lesson 21 Stating Terms of Payment
Lesson 22 Granting a Request for Easier Terms of Payment
Lesson 23 Rejecting a Request for Easier Terms of Payment
Task 8 Concluding a Transaction
Lesson 24 Sending a Purchase Order
Lesson 25 Sending a Proforma Invoice
Lesson 26 Counter-signature
Lesson 27 A Specimen of Sales Contract
Part Ⅲ EXECUTING A CONTRACT
Task 9 Handling Payment Issues
Lesson 28 Urging for the Establishment of LC
Lesson 29 Advising Establishment of LC
Lesson 30 A Sample LC
Lesson 31 Asking for Amendment to LC
Lesson 32 Urging for Balance Payment
Task 10 Handling Shipment Issues
Lesson 33 Urging Shipment
Lesson 34 Shipping Advice
Part Ⅳ SETTLING TRADE DISPUTES
Task 11 Making Claims and Adjustment