■ 剪輯制作篇 ■
第 1 章 剪映基礎(chǔ)，新手必學 ·········································.2
1.1 熟悉操作，快速上手 ............................................................................................ 3
1.1.1 導(dǎo)入素材，剪輯片段 ................................................................................. 3
1.1.2 變速操作，調(diào)整時間 ................................................................................. 5
1.1.3 編輯素材，旋轉(zhuǎn)鏡像 ................................................................................. 7
1.1.4 復(fù)制替換，更改素材 ................................................................................. 9
1.2 特色功能，剪出花樣 .......................................................................................... 12
1.2.1 定格功能，人物分身 ............................................................................... 12
1.2.2 正片疊底，人物飛天 ............................................................................... 16
1.2.3 蒙版運用，分身拍照 ............................................................................... 18
第 2 章 調(diào)色技巧，別具一格 ·······································.22
2.1 常用調(diào)色，輕松掌握 .......................................................................................... 23
2.1.1 人像調(diào)色，清新靚麗 ............................................................................... 23
2.1.2 植物調(diào)色，明艷唯美 ............................................................................... 27
2.1.3 夜景調(diào)色，藍橙反差 ............................................................................... 31
2.1.4 街景調(diào)色，復(fù)古港風 ............................................................................... 35
2.2 電影調(diào)色，提升觀感 .......................................................................................... 39
2.2.1 氛圍調(diào)色，電影質(zhì)感 ............................................................................... 39
2.2.2 檸青調(diào)色，透亮鮮艷 ............................................................................... 43
2.2.3 黑金調(diào)色，去除雜色 ............................................................................... 47
3 章 剪映卡點，玩轉(zhuǎn)視頻 ·······································.50
3.1 基礎(chǔ)卡點，輕松制作 .......................................................................................... 51
3.1.1 3D 卡點，立體變焦 .................................................................................. 51
3.1.2 錄像卡點，畫面再現(xiàn) ............................................................................... 54
3.1.3 曲線卡點，車流燈軌 ............................................................................... 58
3.2 進階卡點，更多花樣 .......................................................................................... 62
3.2.1 變速卡點，忽快忽慢 ............................................................................... 62
3.2.2 汽車卡點，變速變色 ............................................................................... 66
3.2.3 濾鏡卡點，色彩切換 ............................................................................... 70
3.2.4 夜景卡點，動感十足 ............................................................................... 73
第 4 章 風格字幕，多姿多彩 ·······································.80
4.1 添加字幕，豐富內(nèi)容 .......................................................................................... 81
4.1.1 添加文字，設(shè)置樣式 ............................................................................... 81
4.1.2 文字模板，一鍵套用 ............................................................................... 83
4.1.3 識別字幕，方便快捷 ............................................................................... 85
4.1.4 識別歌詞，批量編輯 ............................................................................... 89
4.2 文字效果，個性十足 .......................................................................................... 91
4.2.1 電影開幕，創(chuàng)意片頭 ............................................................................... 91
4.2.2 漸顯漸隱，旅游大片 ............................................................................... 99
4.2.3 電影謝幕，字幕拉升 ............................................................................. 105
第 5 章 音頻切入，情緒渲染 ······································.108
5.1 添加音頻，愉悅感官 ........................................................................................ 109
5.1.1 導(dǎo)入音樂，剪輯時長 ............................................................................. 109
5.1.2 提取音樂，就地取材 ............................................................................. 112
5.1.3 多種音效，創(chuàng)意無限 ............................................................................. 113
5.2 編輯音頻，優(yōu)化體驗 ........................................................................................ 116
5.2.1 淡入淡出，平緩過渡 ............................................................................. 116
5.2.2 變聲技巧，隱藏原聲 ............................................................................. 119
5.2.3 自動踩點，視頻卡點 ............................................................................. 121
第 6 章 爆款模板，活學活用 ······································.127
6.1 人物模板，獨特有趣 ........................................................................................ 128
6.1.1 特效變身，漫畫反轉(zhuǎn) ............................................................................. 128
6.1.2 游戲人物，完美建模 ............................................................................. 131
6.1.3 畫筆畫人，高級定制 ............................................................................. 133
6.2 風景模板，精致浪漫 ........................................................................................ 135
6.2.1 天空變色，唯美浪漫 ............................................................................. 135
6.2.2 3D 夜景，立體城市 ................................................................................ 137
6.2.3 鐘擺切屏，流暢切換 ............................................................................. 141
第 7 章 綜合案例，大顯身手 ······································.144
7.1 《燃燒回憶》案例：制作照片燃燒效果 ......................................................... 145
7.2 《季節(jié)變換》案例：親身體驗季節(jié)更替 ......................................................... 147
7.3 《偷走影子》案例：夢幻神奇的空間幻術(shù) ..................................................... 152
7.4 《旅行 Vlog》案例：分屏展示旅行片段 ........................................................ 154
7.5 《精致相片》案例：制作拍立得照片效果 ..................................................... 163


■ 運營技巧篇 ■
第 8 章 打造爆款，即學即用 ······································.172
8.1 基本要求，事先了解 ........................................................................................ 173
8.1.1 基本要求 1，個人原創(chuàng)內(nèi)容 ................................................................... 173
8.1.2 基本要求 2，視頻內(nèi)容完整 ................................................................... 174
8.1.3 基本要求 3，視頻畫面不出現(xiàn)其他應(yīng)用的水印 ................................... 175
8.1.4 基本要求 4，高質(zhì)量的內(nèi)容 ................................................................... 175
8.1.5 基本要求 5，積極參與活動 ................................................................... 175
8.2 創(chuàng)意視頻，抓住熱點 ........................................................................................ 176
8.2.1 游戲錄屏，小白也能輕松錄制 .............................................................. 176
8.2.2 課程教學，拍攝知識技能分享 .............................................................. 179
8.2.3 熱梗演繹，快速制造話題熱度 .............................................................. 181
8.2.4 劇情反轉(zhuǎn)，產(chǎn)生明顯對比效果 .............................................................. 182
8.2.5 換裝視頻，自帶話題吸引觀眾 .............................................................. 183
8.2.6 合拍視頻，增加作品的曝光度 .............................................................. 184
8.2.7 節(jié)日熱點，增加短視頻的人氣 .............................................................. 184
8.2.8 創(chuàng)意動畫，增加作品的趣味性 .............................................................. 184
8.3 視頻拍攝，掌握技巧 ........................................................................................ 185
8.3.1 搞笑視頻，增加觀眾好感...................................................................... 185
8.3.2 舞蹈視頻，視聽體驗更好...................................................................... 187
8.3.3 音樂視頻，注重情緒表演...................................................................... 188
8.3.4 情感視頻，渲染情感氛圍...................................................................... 189
8.3.5 連續(xù)劇類，持續(xù)吸引粉絲...................................................................... 190
8.3.6 正能量類，更多流量扶持...................................................................... 191
8.3.7 偵探視頻，創(chuàng)意新穎 ............................................................................. 192
8.3.8 家居物品，輕松打造爆款...................................................................... 193
8.3.9 探店視頻，帶來直觀體驗...................................................................... 194
8.3.10 技術(shù)流類，展示獨特才藝 .................................................................... 196
第 9 章 引流指南，快速漲粉 ······································.197
9.1 引流技巧，效率翻倍 ........................................................................................ 198
9.1.1 硬廣引流，簡單直接效果直觀 .............................................................. 198
9.1.2 熱搜引流，蹭熱點獲得高曝光 .............................................................. 198
9.1.3 原創(chuàng)引流，獲得更多流量推薦 .............................................................. 199
9.1.4 評論引流，巧妙利用引流話術(shù) .............................................................. 199
9.1.5 矩陣引流，明確定位共同發(fā)展 .............................................................. 201
9.1.6 私信引流，增加每一刻的曝光 .............................................................. 202
9.1.7 線下引流，為線下實體店引流 .............................................................. 202
9.1.8 SEO 引流，視頻關(guān)鍵詞的選擇 ............................................................. 202
9.1.9 推薦機制，提高短視頻關(guān)注量 .............................................................. 204
9.2 平臺引流，專屬流量 ........................................................................................ 205
9.2.1 分享機制，獲得更多專屬流量 .............................................................. 205
9.2.2 音樂平臺，目標受眾重合度高 .............................................................. 206

9.2.3 百度引流，3 個平臺同時切入 ............................................................... 208
9.3 微信導(dǎo)流，流量轉(zhuǎn)化 ........................................................................................ 211
9.3.1 常用方法 1，設(shè)置賬號簡介 ................................................................... 211
9.3.2 常用方法 2，設(shè)置個人昵稱 ................................................................... 212
9.3.3 常用方法 3，視頻內(nèi)容展現(xiàn) ................................................................... 212
9.3.4 常用方法 4，用賬戶 ID 導(dǎo)流 ................................................................ 212
9.3.5 常用方法 5，設(shè)置背景圖片 ................................................................... 212
9.3.6 常用方法 6，設(shè)置背景音樂 ................................................................... 213
9.3.7 常用方法 7，設(shè)置賬號頭像 ................................................................... 213
9.3.8 常用方法 8，利用小號導(dǎo)流 ................................................................... 214
9.4 漲粉技巧，增強黏性 ........................................................................................ 214
9.4.1 打造人設(shè)，持續(xù)漲粉 ............................................................................. 214
9.4.2 大咖合拍，借勢漲粉 ............................................................................. 215
9.4.3 個性語言，吸引關(guān)注 ............................................................................. 215
9.4.4 轉(zhuǎn)發(fā)視頻，社群漲粉 ............................................................................. 215
9.4.5 互關(guān)漲粉，黏性更強 ............................................................................. 216
9.4.6 話題內(nèi)容，積極互動 ............................................................................. 216
第 10 章 商業(yè)轉(zhuǎn)化，輕松變現(xiàn) ·····································.218
10.1 廣告變現(xiàn)，常見形式 ...................................................................................... 219
10.1.1 流量廣告，采取不同展現(xiàn)形式 ............................................................ 219
10.1.2 浮窗 LOGO，視頻嵌入品牌標識 ....................................................... 220
10.1.3 貼片廣告，更受廣告主的青睞 ............................................................ 220
10.1.4 品牌廣告，推廣的針對性更強 ............................................................ 221
10.1.5 視頻植入，內(nèi)容與廣告相結(jié)合 ............................................................ 221
10.2 熱門平臺，增加收益 ...................................................................................... 222
10.2.1 抖音：巨量星圖 ................................................................................... 222
10.2.2 映客：映天下 ....................................................................................... 223
10.2.3 快手：快接單 ....................................................................................... 223
10.2.4 秒拍：秒拍號 ....................................................................................... 224
10.2.5 美拍：美拍 M 計劃 .............................................................................. 224
10.2.6 抖音火山版：收益分成........................................................................ 225
10.3 變現(xiàn)秘訣，輕松盈利 ...................................................................................... 226
10.3.1 商品分享，輕松帶貨獲取收益 ............................................................ 226
10.3.2 抖音小店，抖音內(nèi)部完成閉環(huán) ............................................................ 228
10.3.3 精選聯(lián)盟，獲得推廣傭金收益 ............................................................ 228
10.3.4 幫上熱門，提升電商的點擊率 ............................................................ 229
10.3.5 企業(yè)認證，幫助企業(yè)引流帶貨 ............................................................ 230
10.3.6 認證 POI，提升粉絲轉(zhuǎn)化效率 ............................................................ 232
10.3.7 小程序，擴寬視頻變現(xiàn)的渠道 ............................................................ 232
10.3.8 出版圖書，IP 帶動圖書的銷量 ........................................................... 232