第1章? 短視頻拍攝的基礎(chǔ)知識(shí)................................................ 1
1.1　輔助設(shè)備......................................................................................................... 2
1.1.1　手持云臺(tái)................................................................................................2
1.1.2　藍(lán)牙控制器............................................................................................2
1.1.3　三腳架...................................................................................................2
1.1.4　八爪魚(yú)...................................................................................................3
1.1.5　補(bǔ)光燈...................................................................................................3
1.2　拍攝設(shè)備和剪輯軟件....................................................................................... 4
1.2.1　手機(jī)......................................................................................................4
1.2.2　相機(jī)......................................................................................................5
1.2.3　剪輯軟件................................................................................................6
1.3　構(gòu)圖方式......................................................................................................... 7
1.3.1　三分法構(gòu)圖............................................................................................7
1.3.2　九宮格構(gòu)圖............................................................................................7
1.3.3　引導(dǎo)線構(gòu)圖............................................................................................7
1.3.4　對(duì)角線構(gòu)圖............................................................................................8
1.3.5　對(duì)稱(chēng)式構(gòu)圖............................................................................................8
1.4　如何拍攝短視頻............................................................................................... 8

第2章? 醒圖的攝影后期處理 ................................................. 10
2.1　醒圖的基本操作............................................................................................. 11
2.1.1　醒圖App的界面介紹..............................................................................11
2.1.2　模板運(yùn)用..............................................................................................12
2.1.3　作品集管理..........................................................................................14
2.2　人像處理....................................................................................................... 15
2.2.1　美顏磨皮..............................................................................................15
2.2.2　瘦臉瘦身..............................................................................................17
2.2.3　面部重塑..............................................................................................18
2.3　摳圖............................................................................................................... 20
2.4　調(diào)節(jié)............................................................................................................... 21
2.4.1　構(gòu)圖....................................................................................................21
2.4.2　畫(huà)面調(diào)色..............................................................................................23
2.5　文字的運(yùn)用.................................................................................................... 26
2.6　貼紙的運(yùn)用.................................................................................................... 30
2.7　特效的運(yùn)用.................................................................................................... 33
2.8　涂鴉筆的運(yùn)用................................................................................................ 37
2.9　馬賽克的運(yùn)用................................................................................................ 39
2.10　玩法............................................................................................................. 41

第3章? 剪映的短視頻制作..................................................... 43
3.1　剪映軟件介紹................................................................................................ 44
3.1.1　認(rèn)識(shí)剪映App的剪輯界面.......................................................................45
3.1.2　導(dǎo)入素材..............................................................................................48
3.1.3　分割視頻素材.......................................................................................51
3.1.4　調(diào)整素材順序.......................................................................................52
3.1.5　復(fù)制與刪除素材....................................................................................53
3.1.6　設(shè)置視頻分辨率和導(dǎo)出視頻....................................................................54
3.1.7　管理剪輯草稿.......................................................................................56
3.2　視頻基礎(chǔ)操作................................................................................................ 57
3.2.1 調(diào)整視頻畫(huà)面尺寸.................................................................................57
3.2.2　設(shè)置視頻背景.......................................................................................59
3.2.3　改變素材的持續(xù)時(shí)間..............................................................................62
3.2.4　設(shè)置素材變速.......................................................................................64
3.2.5　裁剪視頻尺寸.......................................................................................66
3.2.6　旋轉(zhuǎn)視頻畫(huà)面.......................................................................................68
3.2.7　生成鏡像畫(huà)面.......................................................................................70
3.2.8　替換素材..............................................................................................71
3.2.9　調(diào)整畫(huà)面的混合模式..............................................................................72
3.2.10　添加動(dòng)畫(huà)效果.....................................................................................75
3.3　視頻轉(zhuǎn)場(chǎng)....................................................................................................... 78
3.3.1　基礎(chǔ)轉(zhuǎn)場(chǎng)..............................................................................................78
3.3.2　綜藝轉(zhuǎn)場(chǎng)..............................................................................................79
3.3.3　運(yùn)鏡轉(zhuǎn)場(chǎng)..............................................................................................80
3.3.4　特效轉(zhuǎn)場(chǎng)..............................................................................................81
3.3.5　MG轉(zhuǎn)場(chǎng)..............................................................................................81
3.3.6　幻燈片轉(zhuǎn)場(chǎng)..........................................................................................81
3.3.7　遮罩轉(zhuǎn)場(chǎng)..............................................................................................82
3.4　剪映App的蒙版............................................................................................. 83
3.4.1　添加蒙版..............................................................................................83
3.4.2　調(diào)整蒙版..............................................................................................84
3.5　添加字幕....................................................................................................... 86
3.5.1　創(chuàng)建基本字幕.......................................................................................87
3.5.2　字幕樣式..............................................................................................90
3.5.3　語(yǔ)音轉(zhuǎn)字幕..........................................................................................91
3.6　動(dòng)畫(huà)貼紙....................................................................................................... 94
3.6.1　添加普通貼紙.......................................................................................94
3.6.2　添加特效貼紙.......................................................................................94
3.6.3　自定義貼紙..........................................................................................97
3.7　音頻處理....................................................................................................... 98
3.7.1　錄制聲音..............................................................................................98
3.7.2　使用變聲功能.....................................................................................101
3.7.3　使用變速功能.....................................................................................102
3.7.4　音效處理............................................................................................103
3.7.5　音頻的淡化處理..................................................................................105
3.7.6　音頻降噪............................................................................................106
3.8　視頻調(diào)色..................................................................................................... 107
3.8.1　使用濾鏡調(diào)色.....................................................................................107
3.8.2　調(diào)色設(shè)置............................................................................................109
3.9　視頻特效..................................................................................................... 112
3.9.1　畫(huà)面特效............................................................................................112
3.9.2　人物特效............................................................................................115
3.10　摳像........................................................................................................... 118
3.11　美顏美體................................................................................................... 121
3.12　素材包的使用方法..................................................................................... 124

第4章? 剪映專(zhuān)業(yè)版的使用方法 ............................................127
4.1　認(rèn)識(shí)剪映專(zhuān)業(yè)版........................................................................................... 128
4.1.1　剪映專(zhuān)業(yè)版的工作界面........................................................................128
4.1.2　“媒體”面板.....................................................................................130
4.1.3　“草稿參數(shù)”面板...............................................................................132
4.1.4　導(dǎo)出視頻............................................................................................133
4.1.5　“音頻”面板.....................................................................................134
4.1.6　“文本”面板.....................................................................................139
4.1.7　“貼紙”面板.....................................................................................141
4.1.8　“特效”面板.....................................................................................143
4.1.9　“轉(zhuǎn)場(chǎng)”面板.....................................................................................146
4.1.10　“濾鏡”面板...................................................................................147
4.2　工具欄......................................................................................................... 149
4.3　“畫(huà)面”設(shè)置.............................................................................................. 151
4.3.1　“基礎(chǔ)”屬性設(shè)置...............................................................................151
4.3.2　“摳像”屬性設(shè)置...............................................................................154
4.3.3　“蒙版”屬性設(shè)置...............................................................................158
4.3.4　“背景”屬性設(shè)置...............................................................................161
4.4　“變速”設(shè)置.............................................................................................. 163
4.4.1　常規(guī)變速............................................................................................163
4.4.2　曲線變速............................................................................................163
4.5　“動(dòng)畫(huà)”設(shè)置.............................................................................................. 165
4.5.1　入場(chǎng)動(dòng)畫(huà)............................................................................................165
4.5.2　出場(chǎng)動(dòng)畫(huà)............................................................................................166
4.5.3　組合動(dòng)畫(huà)............................................................................................166
4.6　“調(diào)節(jié)”設(shè)置.............................................................................................. 169
4.6.1　基礎(chǔ)調(diào)色............................................................................................169
4.6.2　HSL調(diào)色...........................................................................................172

第5章? 手機(jī)短視頻綜合制作................................................175
5.1　使用剪映App模板制作短視頻...................................................................... 176
5.1.1　一鍵成片............................................................................................176
5.1.2　圖文成片............................................................................................177
5.1.3　視頻拍攝............................................................................................180
5.1.4　錄屏..................................................................................................181
5.1.5　創(chuàng)作腳本............................................................................................182
5.1.6　提詞器...............................................................................................183
5.1.7　剪同款...............................................................................................184
5.2　手機(jī)攝影短視頻制作................................................................................... 185
5.2.1　手機(jī)攝影合成.....................................................................................186
5.2.2　視頻粗剪............................................................................................190
5.2.3　視頻錄音............................................................................................192
5.2.4　視頻精剪............................................................................................194
5.2.5　制作封面............................................................................................195
5.2.6　添加畫(huà)面特效.....................................................................................197
5.2.7　添加背景音樂(lè).....................................................................................200
5.2.8　字幕..................................................................................................203
5.2.9　導(dǎo)出視頻............................................................................................205
5.3　人物分身短視頻制作................................................................................... 206
5.3.1　視頻合成............................................................................................206
5.3.2　視頻調(diào)色............................................................................................208
5.4　剪映App卡點(diǎn)視頻制作................................................................................. 210

第6章? Vlog短視頻制作......................................................216
6.1　Vlog短視頻的制作準(zhǔn)備................................................................................ 217
6.1.1　Vlog短視頻的定位..............................................................................217
6.1.2　拍攝Vlog短視頻的準(zhǔn)備........................................................................219
6.2　Vlog短視頻的拍攝方法................................................................................ 220
6.3　如何拍美食類(lèi)Vlog短視頻............................................................................ 221
6.4　視頻制作..................................................................................................... 223
6.4.1　使用剪映專(zhuān)業(yè)版制作視頻.....................................................................223　
6.4.2　視頻變速............................................................................................224
6.4.3　視頻剪輯............................................................................................226
6.4.4　定格片頭制作.....................................................................................232
6.4.5　視頻轉(zhuǎn)場(chǎng)............................................................................................234
6.4.6　錄制聲音............................................................................................235
6.4.7　視頻調(diào)色............................................................................................236
6.4.8　字幕..................................................................................................239
6.4.9　導(dǎo)出視頻............................................................................................240
6.4.10　調(diào)整視頻尺寸，使其適配到其他平臺(tái)...................................................241

第7章? 將短視頻發(fā)布到不同平臺(tái)........................................ 245
7.1　將短視頻發(fā)布到抖音................................................................................... 246
7.1.1　利用熱點(diǎn)事件提升曝光率.....................................................................246
7.1.2　在抖音平臺(tái)發(fā)布短視頻的流程...............................................................247
7.1.3　不要?jiǎng)h除發(fā)布的內(nèi)容............................................................................249
7.2　將短視頻發(fā)布到快手................................................................................... 250
7.2.1　在快手平臺(tái)發(fā)布短視頻的流程...............................................................250
7.2.2　視頻的留言工具..................................................................................251
7.3　將短視頻發(fā)布到視頻號(hào)................................................................................ 252
7.3.1　在視頻號(hào)平臺(tái)發(fā)布短視頻的流程............................................................252
7.3.2　選擇合適的時(shí)間發(fā)布............................................................................254
7.4　將短視頻發(fā)布到嗶哩嗶哩............................................................................ 255
7.4.1　視頻投稿............................................................................................256
7.4.2　互動(dòng)管理............................................................................................257
7.5　將短視頻發(fā)布到小紅書(shū)................................................................................ 259
7.5.1　在小紅書(shū)App中發(fā)布短視頻的流程.........................................................259
7.5.2　小紅書(shū)視頻號(hào).....................................................................................262

第8章? 短視頻的變現(xiàn)模式................................................... 264
8.1　開(kāi)通抖店..................................................................................................... 265
8.1.1　抖音盒子............................................................................................265
8.1.2　抖店入駐流程.....................................................................................266
8.1.3　抖店后臺(tái)管理.....................................................................................267
8.1.4　綁定抖音賬號(hào).....................................................................................269
8.1.5　開(kāi)通抖音櫥窗.....................................................................................271
8.2　直播變現(xiàn)..................................................................................................... 273
8.2.1　直播賣(mài)貨............................................................................................273
8.2.2　直播變現(xiàn)............................................................................................274
8.2.3　直播提現(xiàn)............................................................................................275
8.3　廣告變現(xiàn)..................................................................................................... 276
8.3.1　入駐“星圖”.....................................................................................276
8.3.2　參與投稿............................................................................................277
8.3.3　達(dá)人廣場(chǎng)............................................................................................278
8.4　全民任務(wù)..................................................................................................... 282
8.4.1　全民任務(wù)............................................................................................282
8.4.2　任務(wù)中心............................................................................................283

第9章? 短視頻的運(yùn)營(yíng)方法................................................... 285
9.1　定位............................................................................................................. 286
9.1.1　人設(shè)定位............................................................................................286
9.1.2　內(nèi)容定位............................................................................................286
9.1.3　視頻上熱門(mén)的方法...............................................................................287
9.2　運(yùn)營(yíng)用戶(hù)提高短視頻的人氣........................................................................ 288
9.2.1　短視頻封面........................................................................................289
9.2.2　短視頻標(biāo)題........................................................................................289
9.2.3　短視頻背景音樂(lè)..................................................................................290
9.2.4　參與官方的活動(dòng)..................................................................................291
9.2.5　粉絲的運(yùn)營(yíng)........................................................................................292
9.3　數(shù)據(jù)運(yùn)營(yíng)..................................................................................................... 293
9.3.1　粉絲的興趣標(biāo)簽..................................................................................293
9.3.2　點(diǎn)贊、評(píng)論和轉(zhuǎn)發(fā)...............................................................................294
9.4　直播運(yùn)營(yíng)攻略.............................................................................................. 294
9.4.1　開(kāi)播設(shè)置............................................................................................294
9.4.2　提高直播間的人氣...............................................................................296
9.4.3　直播和互動(dòng)功能..................................................................................296