全書共8個單元，各單元話題包括管理、廣告、營銷、招聘、培訓(xùn)、金融、企業(yè)文化和企業(yè)法律法規(guī)等。每個單元包括如下模塊：熱身活動、分話題1、分話題2、聽力技巧點撥、文化探索。本書內(nèi)容選取突出商務(wù)場景的真實性、實用性，教材練習(xí)設(shè)計突出可操作性、互動性。

Unit 1 Management
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--What is management?
Part Ⅲ Subtopic 2--How to be a good manager?
Part Ⅳ Exploring Culture
Unit 2 Advertisement
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Above the Line Advertising
Part Ⅲ Subtopic 2--Below the Line Advertising
Part Ⅳ Exploring Culture
Unit 3 Branding
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--What is branding?
Part Ⅲ Subtopic 2--Brand Building
Part Ⅳ Exploring Culture
Unit 4 Economics
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--The Regional Economy
Part Ⅲ Subtopic 2--The Digital Economy
Part Ⅳ Exploring Culture
Unit 5 Human Resources
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Recruitment and Training
Part Ⅲ Subtopic 2--Employer-employee Relations and Work Environment
Part Ⅳ Exploring Culture
Unit 6 Finance
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Investment and Cost
Part Ⅲ Subtopic 2--Profit and Loss
Part Ⅳ Exploring Culture
Unit 7 Business Culture
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Cross-cultural Business Etiquette
Part Ⅲ Subtopic 2--Corporate Culture
Part Ⅳ Exploring Culture
Unit 8 Commercial Ethics and Law
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Commercial Ethics
Part Ⅲ Subtopic 2--Commercial Law
Part Ⅳ Exploring Culture