Unit 1 Business Ideas
Text A 7 Ways to Discover a Winning Business Idea
Text B Nation’s E-commerce Villages Herald Rural Transformation
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Unit 2 Business Shareholders
Text A What Is a Corporate Board of Directors?
Text B Rights of Shareholders in China
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Unit 3 Career Development
Text A Would You Refuse a Promotion to Stay in a Job You Love?
Text B Opting for a Career of Good Taste
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Unit 4 Employee Training
Text A 10 Tricks for Cutting Training Costs
Text B National Security High on Customs’ Agenda as New Hires Head to Mainland for Training
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Unit 5 Employee Motivation
Text A Motivate Employees: 9 Helpful Tips
Text B How to Inspire & Motivate Chinese Employees
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Unit 6 Job Satisfaction
Text A How to Find the Job You Want and Learn What You Need to Know
Text B Innovation Boosts Vocational Success
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Unit 7 Marketing
Text A Marketing Is All around Us
Text B 3R Food Industry Sees Great Potential in Chinese and Overseas Markets
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Unit 8 Brands
Text A Brand Equity
Text B Pinduoduo’s US Storefront Makes Big Splash
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Unit 9 Advertising
Text A Advertising
Text B Policy Targets Product Endorsements
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Unit 10 Promotion
Text A Create a Successful Promotion
Text B Chinese NEVs Expected to Zoom in 2023
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Appendix I Glossary
Appendix II TEM-4 ( 2015–2018）