本書(shū)以跨境電子商務(wù)運(yùn)營(yíng)流程為設(shè)計(jì)主線(xiàn)，各單元含Warming-up、Listening、Reading、Speaking、Writing、Workshop 六個(gè)模塊。本書(shū)旨在提升學(xué)生的跨境電子商務(wù)英語(yǔ)的聽(tīng)、說(shuō)、讀、寫(xiě)、譯等各項(xiàng)技能，培養(yǎng)學(xué)生運(yùn)用英語(yǔ)進(jìn)行跨境電子商務(wù)運(yùn)營(yíng)的綜合能力。本書(shū)可作為職業(yè)院校商務(wù)英語(yǔ)、國(guó)際貿(mào)易、跨境電子商務(wù)等相關(guān)專(zhuān)業(yè)的專(zhuān)業(yè)課教材，也可供對(duì)跨境電子商務(wù)感興趣的讀者參考。
華靈燕，2003年就讀于天津財(cái)經(jīng)大學(xué)，2007年以年級(jí)第一的成績(jī)保送本校研究生，2010年畢業(yè)后就職于臺(tái)州科技職業(yè)學(xué)院，多年從事商務(wù)英語(yǔ)、跨境電商、關(guān)務(wù)等課程教學(xué)，2020年負(fù)責(zé)商務(wù)英語(yǔ)專(zhuān)業(yè)建設(shè)，2022年接手新設(shè)電子商務(wù)專(zhuān)業(yè)建設(shè)。
目錄
Unit 1 Choose a Platform ·······································································.001
Warming-up ·······················································································.001
Listening ··························································································.002
Reading ····························································································.002
Speaking ··························································································.009
Writing ····························································································.010
Workshop ·························································································.011
Unit 2 Select a Business Model ·······························································.012
Warming-up ·······················································································.012
Listening ··························································································.013
Reading ····························································································.014
Speaking ··························································································.020
Writing ····························································································.021
Workshop ·························································································.021
Unit 3 Find the Perfect Product ·······························································.023
Warming-up ·······················································································.023
Listening ··························································································.024
Reading ····························································································.025
Speaking ··························································································.030
Writing ····························································································.030
Workshop ·························································································.031
Unit 4 Source in China ··········································································.032
Warming-up ·······················································································.032
Listening ··························································································.033
Reading ····························································································.034
Speaking ··························································································.038
Writing ····························································································.039
Workshop ·························································································.040
Unit 5 Set up Your Store ········································································.042
Warming-up ·······················································································.042
Listening ··························································································.043
Reading ····························································································.044
Speaking ··························································································.049
Writing ····························································································.050
Workshop ·························································································.051
Unit 6 Operate Legally ···········································································.052
Warming-up ·······················································································.052
Listening ··························································································.053
Reading ····························································································.054
Speaking ··························································································.060
Writing ····························································································.060
Workshop ·························································································.061
Unit 7 Market Your Products ···································································.062
Warming-up ·······················································································.062
Listening ··························································································.062
Reading ····························································································.064
Speaking ··························································································.070
Writing ····························································································.071
Workshop ·························································································.072
Unit 8 Optimize Your Site ·······································································.073
Warming-up ·······················································································.073
Listening ··························································································.074
Reading ····························································································.074
Speaking ··························································································.080
Writing ····························································································.082
Workshop ·························································································.083
目 錄
VII
Unit 9 Fulfill Your Orders ········································································.085
Warming-up ·······················································································.085
Listening ··························································································.086
Reading ····························································································.086
Speaking ··························································································.094
Writing ····························································································.095
Workshop ·························································································.096
Unit 10 Maintain Your Customers ····························································.097
Warming-up ·······················································································.097
Listening ··························································································.098
Reading ····························································································.099
Speaking ··························································································.104
Writing ····························································································.105
Workshop ·························································································.105
參考文獻(xiàn) ·······························································································.107
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