本書是《品牌包裝作品·年鑒》系列的2022-2023冊(cè),以精準(zhǔn)的專業(yè)內(nèi)容助力快消品品牌面向未來消費(fèi)需求,降低商品成本,提升市場(chǎng)競(jìng)爭(zhēng)力及戰(zhàn)略上滿足品牌資產(chǎn)可持續(xù)發(fā)展的成長(zhǎng)需求。書中商業(yè)包裝作品涉及食品、飲料、酒、美妝洗護(hù)、茶、自有品牌等行業(yè)代表性品牌包裝范例。收錄了眾多國(guó)內(nèi)外獲獎(jiǎng)包裝作品及受到市場(chǎng)消費(fèi)者肯定的品牌包裝案例。除保持前幾版年鑒較為全面的專業(yè)信息內(nèi)容外,特別加強(qiáng)了針對(duì)每個(gè)創(chuàng)意團(tuán)隊(duì)“專業(yè)價(jià)值觀”的梳理和提煉,以使讀者從更立體的專業(yè)視角,對(duì)創(chuàng)新理念及設(shè)計(jì)維度進(jìn)行了解,是一本融合專業(yè)智慧,有記錄、總結(jié)、提升、收藏作用的包裝設(shè)計(jì)視覺信息資料。
這本年鑒收錄了包聯(lián)網(wǎng)關(guān)注的近百家包裝機(jī)構(gòu)的作品, 領(lǐng)導(dǎo)流行新趨勢(shì),青春洋溢的年輕機(jī)構(gòu)的作品,并涵蓋了大多數(shù)近期獲獎(jiǎng)包裝,為您全方位的呈現(xiàn)了包裝作品的新市場(chǎng)導(dǎo)向
包聯(lián)網(wǎng)是一家專注于包裝設(shè)計(jì)、包裝制品行業(yè)的B2B服務(wù)網(wǎng)站,前身為中國(guó)包裝設(shè)計(jì)網(wǎng),2013年7月8日正式更名為包聯(lián)網(wǎng),并啟用新的域名pkg.cn。上海智料文化傳播有限公司旗下網(wǎng)站。
目錄
念相品牌咨詢····································2
奎燕品牌創(chuàng)新社··································8
屹濤創(chuàng)意設(shè)計(jì)(interdesign)·······················14
東方好禮(EASTHOOOLY)·························18
銳品牌(RUI)··································20
藍(lán)色盛火﹙AB.Lab)·····························24
三松品牌策劃···································28
上海上鰭(SUMVISUAL)························32
思湃品牌(SparkBranding)·····················34
摩研品牌創(chuàng)意···································38
麟氣創(chuàng)意(RINCH)·····························40
世貝品牌設(shè)計(jì)···································42
禾作文創(chuàng)·······································44
五克氮2創(chuàng)意設(shè)計(jì)································47
淺行創(chuàng)意(Qinsight)·····························52
秦偉設(shè)計(jì)·······································54
賢草品牌戰(zhàn)略營(yíng)銷咨詢···························56
COSONE·······································62
GRANDDESIGN鼓藍(lán)都美術(shù)設(shè)計(jì)···················64
高琛創(chuàng)意·······································68
佑道創(chuàng)意(YUDO)······························71
三人行·········································76
三棵樹·········································80
汎羽···········································84
東方包裝·······································88
敦阜形象策略···································90
渥得設(shè)計(jì)·······································92
百繪設(shè)計(jì)·······································94
元?jiǎng)?chuàng)力設(shè)計(jì)·····································96
一本設(shè)計(jì)工作室·································98
馭墨坊專業(yè)設(shè)計(jì)·································100
三樂設(shè)計(jì)·······································101
御成設(shè)計(jì)/艾得彼設(shè)計(jì)工作室·························102
楹峰視覺設(shè)計(jì)···································104
Pearlfisher·····································108
ProductionType································114
杰荻禮奧(JDO)·······························118
PromptDesign·································122
Workbyworks工作室····························128
言吾言視覺設(shè)計(jì)(D-TALK)·······················130
五芳齋········································132
巴頓品牌咨詢與設(shè)計(jì)·····························134
梅競(jìng)放品牌設(shè)計(jì)································136
帕特廣告(PARTNER)···························142
熱浪品牌策劃··································146
海拍客品牌設(shè)計(jì)中心(HIDL)······················152
37°DESIGN····································154
善工設(shè)計(jì)·······································158
酒重天酒業(yè)·····································160
煥象創(chuàng)意·······································163
造趣設(shè)(FunDesign)··························166
古格王朝······································168
九田品牌設(shè)計(jì)(9TIAN)·························172
費(fèi)戈品牌設(shè)計(jì)(FIGO)··························174
72LAB········································176
李宏斌·········································178
紅方印創(chuàng)意機(jī)構(gòu)································179
左道設(shè)計(jì)······································182
無非品牌······································184
穆懷祺品牌設(shè)計(jì)································187
瀾帝品牌設(shè)計(jì)(LITETE)·························188
北京博創(chuàng)設(shè)計(jì)(BOFLY)·························192
臻觀設(shè)計(jì)(PerfectPointDesign)················196
紫珊營(yíng)銷······································198
東方尚/劉天亮工作室···························200
布谷品牌······································202
西林設(shè)計(jì)······································204
楷意品牌設(shè)計(jì)顧問······························207
靈智品牌策劃··································210
長(zhǎng)偉設(shè)計(jì)(CHANGWEI)··························212
晏鈞設(shè)計(jì)······································214
盒氣(HEQI)··································216
BAIBrand····································220
言森創(chuàng)意······································223
睿伯浩意······································226
盒立方········································230
豐·品牌設(shè)計(jì)···································234
潘藝夫設(shè)計(jì)····································236
千域設(shè)計(jì)······································239
梵茶計(jì)········································242
叁布品牌設(shè)計(jì)(SANBU)··························244
璞梵創(chuàng)意······································246
廣維創(chuàng)意設(shè)計(jì)··································249
立木斤設(shè)計(jì)····································252
高鵬設(shè)計(jì)團(tuán)隊(duì)··································254
三足鳥品牌策劃································258
邢者品牌創(chuàng)意··································260
力萊包裝設(shè)計(jì)··································262
優(yōu)孚品牌(UFObranding)·························265
力郡品牌策劃(LIJUNBRAND)·······················268
衛(wèi)高創(chuàng)意(VEIKAO)···························270
自白設(shè)計(jì)(ZBD)······························274
和氏璧設(shè)計(jì)····································276
大魚向上品牌設(shè)計(jì)······························278
乘沁堂品牌策劃································281
剛奇創(chuàng)變(CONZ)·····························284
天問品牌管理機(jī)構(gòu)······························288
嚴(yán)選品牌設(shè)計(jì)··································292
文道營(yíng)銷策劃··································294
TUSHIDESIGN·································296
湯臣杰遜品牌新策略····························300
艾地廣告······································304
ONE里創(chuàng)意設(shè)計(jì)································309
點(diǎn)一品牌設(shè)計(jì)(DOTONE)·······················312
段高峰設(shè)計(jì)····································314
佳簡(jiǎn)幾何(XIVO)······························320
甲古文創(chuàng)意····································326
香橙壹品品牌(OrangeOne)···················332
張曉寧文化創(chuàng)意································336
飛人谷營(yíng)銷策劃································338
卓上品牌設(shè)計(jì)··································344
龍圖創(chuàng)意(LOTO)·····························350
凌云創(chuàng)意······································352
林韶斌品牌設(shè)計(jì)································358
八馬茶業(yè)······································364
正解包裝設(shè)計(jì)··································366
潘虎設(shè)計(jì)實(shí)驗(yàn)室································368
新禮記(BOB)································374
醒獅品牌······································378
品贊設(shè)計(jì)······································380
木頭貓插畫設(shè)計(jì)································384
在水一方······································386
大天朝品牌策劃································390
匠心人品牌策劃································392
何樂不為設(shè)計(jì)(WhyNotDesign)··················396
符號(hào)創(chuàng)意機(jī)構(gòu)··································400
作品分類索引··································405