隨著人們對物質(zhì)文化生活要求的不斷提高，產(chǎn)品的品質(zhì)和形象受到了消費者越來越多的關(guān)注。作為產(chǎn)品的重要附件和增值部分，以及最初呈現(xiàn)在消費者面前的產(chǎn)品形象的代表，包裝給了人們關(guān)于產(chǎn)品的重要的第一印象。因此，在第一時間贏得消費者的好感，是包裝設(shè)計的重中之重。從某種角度來說，包裝甚至具有決定產(chǎn)品命運的重要性。作為兒童產(chǎn)品包裝的設(shè)計師，我們不僅要考慮到兒童的思維特征與審美特點，還要考慮到他們生活經(jīng)歷少、受教育程度淺，以及滲透著父母們喜好的局限性。所以，兒童產(chǎn)品包裝設(shè)計在多個方面都具有區(qū)別于其他包裝設(shè)計的特征，在表現(xiàn)形式、表現(xiàn)內(nèi)容與表現(xiàn)技巧上，均具有獨特性，我們需要仔細(xì)研究、琢磨。 本書理論結(jié)合實例、圖文并茂，通過條理清晰、逐層深入的結(jié)構(gòu)，對兒童產(chǎn)品包裝的設(shè)計原理進行了系統(tǒng)性的講解，并輔以實踐性的指導(dǎo)。本書選取大量國內(nèi)外設(shè)計師和設(shè)計機構(gòu)的當(dāng)代兒童產(chǎn)品包裝設(shè)計進行展示，并分享浙江師范大學(xué)兒童發(fā)展與教育學(xué)院課程中優(yōu)秀的兒童產(chǎn)品包裝設(shè)計作品，對其進行深入分析與點評，做到了學(xué)術(shù)性和實用性相結(jié)合，具有很強的可借鑒性，使讀者能直接從中汲取靈感，釋放無限創(chuàng)造力。
任佳盈，浙江師范大學(xué)杭州幼兒師范學(xué)院動畫專業(yè)動漫衍生產(chǎn)品設(shè)計方向講師，浙江省棋類協(xié)會數(shù)獨專業(yè)委員會特約顧問。主持多個國家級、省部級項目，出版多本教材。
第 1 章 兒童產(chǎn)品包裝設(shè)計概述 ··········································································.1
1.1 包裝設(shè)計概述 ··········································································································.2
1.1.1 包裝的定義 ·······················································································································.3
1.1.2 包裝設(shè)計的定義 ···············································································································.4
1.1.3 包裝的發(fā)展簡史 ···············································································································.6
1.2 兒童產(chǎn)品包裝設(shè)計的定義與現(xiàn)狀 ········································································.16
1.2.1 兒童產(chǎn)品包裝設(shè)計的定義 ·····························································································.16
1.2.2 國內(nèi)兒童產(chǎn)品包裝設(shè)計的現(xiàn)狀 ·····················································································.16
1.3 兒童產(chǎn)品包裝設(shè)計的發(fā)展趨勢 ············································································.20
1.3.1 趣味體驗 ·························································································································.20
1.3.2 優(yōu)秀傳統(tǒng)文化 ·················································································································.21
1.3.3 智能交互 ·························································································································.22
1.3.4 綠色環(huán)保 ·························································································································.23
1.4 拓展閱讀書目推薦 ································································································.25
1.5 思考與練習(xí)············································································································.25
第 2 章 兒童產(chǎn)品包裝的功能與分類 ··································································.26
2.1 兒童產(chǎn)品包裝的功能 ····························································································.27
2.1.1 游戲功能 ·························································································································.27
2.1.2 美育功能 ·························································································································.30
2.1.3 認(rèn)知功能 ·························································································································.32
2.1.4 無障礙功能 ·····················································································································.34
2.1.5 安全功能 ·························································································································.37
2.2 兒童產(chǎn)品包裝的分類 ····························································································.39
2.2.1 兒童玩具包裝 ·················································································································.39
2.2.2 兒童食品包裝 ·················································································································.43
2.2.3 兒童文具包裝 ·················································································································.47
2.2.4 兒童服飾包裝 ·················································································································.50
2.2.5 兒童日用品包裝 ·············································································································.52
兒童產(chǎn)品包裝設(shè)計
XII
2.3 拓展閱讀書目推薦 ································································································.56
2.4 思考與練習(xí)············································································································.57
第 3 章 兒童對產(chǎn)品包裝的需求特點 ··································································.58
3.1 兒童生理特點 ········································································································.59
3.1.1 身體與動作的發(fā)展 ·········································································································.59
3.1.2 肌肉骨骼的生長 ·······························································
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