楊怏編著的《跨文化商務溝通（國際商務系列教材）》每章以“案例導人→學習目標→開篇導語→主題分析→章節(jié)結語→習題反思→案例分析”的編寫體例來組織知識體系。運用精選案例啟發(fā)讀者思考每一章節(jié)所蘊含的核心問題。六個板塊構成《跨文化商務溝通（國際商務系列教材）》的六個章節(jié)： 第一章梳理了跨文化領域的經典文化價值觀理論以及發(fā)展中的跨文化商務理論，并運用實例細致解讀理論，為讀者理解跨文化商務溝通奠定了理論基礎。第二章概述了溝通和商務溝通的基本概念，基于前章的理論基礎探討了文化多樣性對商務溝通實務的影響，分析了跨文化商務溝通的復雜性特征。第三章詳細論述了跨文化商務活動中文化和語言溝通之間的關系，結合案例、圖表和例文重點討論了語言溝通模式、口頭語言溝通和書面語言溝通的文化差異性，勾勒出跨文化商務溝通伴隨溝通技術革新而產生的變遷與發(fā)展。第四章以圖文并茂的形式生動展現(xiàn)了非語言溝通的文化多樣性，引用豐富的素材描述了跨文化商務禮儀的異同。第五章具體闡述了跨文化商務談判的主要概念、談判過程、談判風格和基于網絡的新型商務談判模式，并就如何進行高效跨文化商務談判提出了建設性意見和建議。第六章從跨文化商務倫理、有效傾聽和跨文化溝通能力三個方面探討了如何減弱文化的不自覺性，提高讀者的跨文化意識，促進跨文化商務溝通能力的發(fā)展。
楊怏編著的《跨文化商務溝通(國際商務系列教材)》是針對商務英語專業(yè)開設跨文化商務溝通課程而編著的教材，同時也是非商務英語專業(yè)學生了解和認識跨文化商務溝通知識的基礎讀物。該書具有鮮明的時代特征，融合了跨文化理論和商務溝通實務，不僅介紹了基本知識和技巧，而且通過新鮮的案例和翔實的分析，深入淺出地介紹了跨文化商務溝通的理論。
Chapter One Cultural Diversity Lead—in Case Learning Objectives 1.1 Cultural Diversity 1.1.1 Definition ofCulture 1.1.2 Characterist Chapter One Cultural Diversity Lead—in Case Learning Objectives 1.1 Cultural Diversity 1.1.1 Definition ofCulture 1.1.2 Characteristics of Culture 1.1.3 Recognizing Cultural Differences 1.2 The Core of Culture 8 1.2.1 CuItural Values 8 1.2.2 Hofstede’s Five Dimensions 1.2.3 Hall’s High-and Low-cultural Dimension 1.2.4 K1uckhohn and Strodtbeck’s Value Orientations 1.3 Fundamental Dimensions of Culture in Business across Cultures 1.3.1 Trompenaars’S Dimensions 1.3.2 The GLOBE Studv Summary Exercises Case Study Chapter Two Understanding Business Communication across Cultures Lead-in Case Learning Objectives 2.1 Brief Introduction of Business Communication 2.1.1 Definition of Communication 2.1.2 Definition of Business Communication 2.1.3 Levels of Business Communication 2.1.4 Barriers to Effective Business Communication 2.2 Impact of Cultural Diversity on Business Communication 2.2.1 Influence of Culture on Behaviors in Business Communication 2.2.2 Influence of Culture on Developing Relationships in Business 2.2.3 Influence of Culture on Business Communication Styles 2.3 Cross—cultural Business Communication 2.3.1 Complexity of Cross-cultural Business Communication 2.3.2 How to Make Successful Cross-cultural Business C0mmunication Summary Exercises Case Study Chapter Three Verbal Communication and Culture Lead.in Case Learning Objectives 3.1 Language and Communication 3.1.1 Power of Language 3.1.2 Relationship Between Language and Communication 3.1.3 Definition and Classification of Verbal C0mmunication 3.2 Relationship Between Verbal Communication and CuIture 3.2.1 Influence of Verbal Communication 0n CuIture 3.2.2 Influence of Culture on Verbal Communication 3.3 Cultural Variations in the Verbal Communication Style 3.3.1 Direct and Indirect Communication Styles 3.3.2 Elaborate and Succinct Communication Styles 3.3.3 Personal and Contextual Communication Styles 3.3.4 Instrumental and Affective Communication Styles 3.4 Translation or Interpretation in Business Communication across Cultures 3.4.1 Lack of Linguistic Equivalency 3.4.2 Lack of Conceptual，Idiomatic and Experiential Equivalence 3.4.3 The Role of the Translator or Interpreter 3.5 Selection of the Right Language 3.5.1 Choosing the Language of Business across Cultures 3.5.2 Choosing a Company Language 3.6 Effective Oral Business Communication across CuItures 3.6.1 Types of Oral Business Communication 3.6.2 Tips for Effective Oral Communication acmss CultuIles 3.7 Effective Written Communication 3.7.1 Written Communication with Cultural Diversitv 3.7.2 Tips for Effective Written Communication 3.7.3 Three—step Writing Process 3.8 Advances and Trends in Communication Technology 3.8.1 Wireless 3.8.2 E-mail 3.8.3 Smartphones 1 3.8.4 Networking 3.8.5 Videoconferencing 3.8.6 Intranets and Collaborative Projeets Summary Exercises Case Study Chapter Four Nonverbal Communication，Business Etiquette and Culture Lead.in Case Learning Objectives 4.1 Definition of Nonverbal Communication 4.2 Functions of Nonverbal Communication 4.2.1 Repeat a Verbal Message 4.2.2 Contradict a Verbal Message 4.2.3 Substitute for a Verbal Message 4.2.4 Supplement a Verbal Message 4.2.5 Accent a Verbal Message 4.2.6 Regulate Verbal Communication 4.3 Characteristics of Nonverbal Communication 4.4 Nonverbal Communication across Cultures 4.4.1 Influence of Culture on Nonverbal Communication 4.4.2 Types of Nonverbal Communication 4.5 Business Etiquette 4.5.1 Greeting 4.5.2 Dining 4.5.3 Giving Gihs 4.5.4 Business Attire 4.5.5 Business Meeting Summary Exercises Case Study Chapter Five Cross—cultural Business Negotiation Lead—in Case Learning Objectives 5.1 Definition of Cross-cultural Negotiation 5.2 The Negotiation Process 5.2.1 Stage One：Preparation 5.2.2 Stage Two：Relationship Building 5.2.3 Stage Three：Exchanging Task—related Information 5.2.4 Stage Four：Persuasion 5.2.5 Stage Five：Concessions and Agreement 5.3 Variables in Cross-cultural Negotiation Process 5.3.1 Basic Conception of Negotiation Process 5.3.2 Most Significant Type of Issue 5.3.3 Selection 0f Negotiators 5.3.4 Influence of Individuals’Aspirations 5.3.5 Internal Decision-making Process 5.3.6 Orientation Toward Time 5.3.7 Risk.making Propensity 5.3.8 Basis 0fTrust 5.3.9 C0ncem with Protocol 5.3.10 Style of Communication 5.3.11 Nature of Persuasion 5.3.12 Form ofAgreement 5.4 Understanding Negotiation Styles 5.5 Using the Internet to Support Negotiations 5.5.1 Web.based Support System 5.5.2 E.negotiations 5.6 Advice for Cross—cultural Negotiations 5.6.1 Anticipate Differences in Strategy and Tactics That May Cause Misunderstandings 5.6.2 Analyze Cultural Differences to Identify Differences in Values That Expand the Pie 5.6.3 Recognize That the Other Party May Not Share Our View of What Constitutes Power 5.6.4 Avoid Attribution EITOrS 5.6.5 Find out How to Show Respect in the Other Culture 5.6.6 Find out HOW Time Is Perceived in t11e Other Culture 5.6.7 Know Our Options for Change Summary Exercises Case Study Chapter Six Promoting Cross—cultural Business Communication Lead in Case Learning Objectives 6.1 Cross—cuhural Communication Ethics 6.1.1 Definition of Cross.cuhural Communication Ethics 6.1.2 Cross—cultural Business Ethics———Classic Cases and Important Issues 6.1.3 Ethical Relativism 6.1.4 Principles of Ethical Cross cultural Communication 6.2 Listening 6.2.1 The Nature of Listening 6.2.2 Classification of Listening 6.2.3 The Problem of Poor Listening Skills 6.2.4 Cultural Differences in Listening 6.2.5 A Strategy for Becoming a Better Listener 6.3 Developing Cross—cultural Communication Competence 6.3.1 Components of Cross—cultural Competence 6.3.2 Strategies to Develop Cross—cultural Communication Competence Summary Exercises Case Study References
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