定 價(jià):33 元
叢書名:全國(guó)應(yīng)用型本科商務(wù)英語系列規(guī)劃教材
- 作者:顧渝
- 出版時(shí)間:2014/1/1
- ISBN:9787566309303
- 出 版 社:對(duì)外經(jīng)貿(mào)大學(xué)出版社
- 中圖法分類:H31
- 頁(yè)碼:233
- 紙張:膠版紙
- 版次:1
- 開本:16K
《全國(guó)應(yīng)用型本科商務(wù)英語系列規(guī)劃教材:商務(wù)英語談判》是為了順應(yīng)中國(guó)加入WTO后日益增加的國(guó)際貿(mào)易往來對(duì)各種商務(wù)談判人才的急劇需要而精心編寫的,綜合、全面地介紹商務(wù)談判的相關(guān)知識(shí),融實(shí)用性與可操作性于一體,尤其適合國(guó)際金融、貿(mào)易等專業(yè)的學(xué)生作為教材使用。
《全國(guó)應(yīng)用型本科商務(wù)英語系列規(guī)劃教材:商務(wù)英語談判》介紹了商務(wù)談判的相關(guān)概念、商務(wù)談判中通常遵循的原則、商務(wù)談判的各個(gè)環(huán)節(jié)、商務(wù)談判通常經(jīng)歷的階段、談判中的運(yùn)用到的策略和技巧、各種商務(wù)談判的類型。以外,本書也著重討論了商務(wù)談判中應(yīng)該注意的各種禮節(jié),以及在跨文化的商務(wù)談判中,如何跨越由于文化差異給談判帶來的障礙等方面的內(nèi)容。
隨著二十一世紀(jì)全球國(guó)際化步伐的加快,中國(guó)國(guó)際經(jīng)濟(jì)與貿(mào)易不斷刷新紀(jì)錄,2012年外貿(mào)總額已位列世界第一。每年,外資到中國(guó)投資,中資去國(guó)外開拓市場(chǎng),國(guó)內(nèi)外大大小小各種商品交易會(huì)和專業(yè)展銷會(huì)你方唱罷我登場(chǎng),呈現(xiàn)在我們眼前的是經(jīng)濟(jì)領(lǐng)域一片忙碌的景象。同時(shí);互聯(lián)網(wǎng)和國(guó)際國(guó)內(nèi)物流的發(fā)展又推動(dòng)了網(wǎng)上商務(wù)的突飛猛進(jìn),國(guó)際商務(wù)業(yè)已突破瓶頸,正從沿海發(fā)達(dá)城市向內(nèi)陸廣大的區(qū)域推進(jìn)。中國(guó)對(duì)既具備國(guó)際商務(wù)知識(shí)又精通英語的復(fù)合型人才的需求呈不斷上升之勢(shì)。
用英語進(jìn)行商務(wù)談判是復(fù)合型人才必不可少的技能。本書旨在為商務(wù)英語和國(guó)際貿(mào)易專業(yè)學(xué)生、初入行的從事國(guó)際經(jīng)濟(jì)交流與合作的專業(yè)人士學(xué)習(xí)商務(wù)談判知識(shí)、技巧、技能等提供參考。本書注重知識(shí)與技能的結(jié)合,突出特點(diǎn)是既有商務(wù)談判知識(shí)背景、要點(diǎn)內(nèi)容、與外商進(jìn)行有效交際的方法介紹,又有具體的談判常用英語句型和談判案例及分析。一冊(cè)在手,讀者即可學(xué)到從事商務(wù)談判所需基本知識(shí)、專業(yè)術(shù)語和技能,還能進(jìn)行模擬商務(wù)談判。通過全方位的訓(xùn)練,為將來參加商務(wù)談判實(shí)戰(zhàn)樹立信心,為促進(jìn)國(guó)際間的經(jīng)濟(jì)活動(dòng)往來和中國(guó)對(duì)外經(jīng)濟(jì)貿(mào)易的發(fā)展出一份力。
本書內(nèi)容分三大部分,一、談判準(zhǔn)備;二、國(guó)際貿(mào)易;三、國(guó)際經(jīng)濟(jì)合作。第一部分1-6章:1.商務(wù)禮儀,2.電話溝通,3.介紹與問候,4.商務(wù)接待,5.企業(yè)介紹,6.產(chǎn)品介紹。第二部分7—13章:7.詢盤與報(bào)盤,8.價(jià)格,9.付款方式,10.包裝,11.運(yùn)輸,12.簽約,13.投訴與處理。第三部分14-15章:14.并購(gòu),15.許可協(xié)議。各章具體分為4節(jié):1.準(zhǔn)備,2.常用句型,3.談判案例與分析,4.生詞與慣用語,5.分組模擬談判練習(xí)。
本書另有配套《商務(wù)英語談判輔導(dǎo)用書》和PPT課件可作參考。
讀者凡具備基本的商務(wù)知識(shí)和英語專業(yè)基本語言知識(shí)和技能水平,可以完成本書的學(xué)習(xí)。教師可具體根據(jù)學(xué)時(shí)要求和教學(xué)對(duì)象選用所需章節(jié)。對(duì)分組模擬談判練習(xí)環(huán)節(jié),教師可根據(jù)學(xué)時(shí)情況安排學(xué)生在課內(nèi)或課外準(zhǔn)備,隨后在課堂安排部分學(xué)生進(jìn)行模擬談判演示,其他學(xué)生現(xiàn)場(chǎng)點(diǎn)評(píng),教師總結(jié),以幫助學(xué)生鞏固和提高各章所學(xué)知識(shí)。
本書是編著者多年商務(wù)實(shí)踐及教學(xué)經(jīng)驗(yàn)的總結(jié),在編寫過程中也參考了書后所列作者’的著作或文章,美國(guó)的D泗whittlnOre教授和JohnL.Bradley、顧斐泠女:L等朋友提供了很多寶貴資料,在此一并致謝!由于個(gè)人學(xué)識(shí)及成書時(shí)間所限,錯(cuò)漏在所難免,敬請(qǐng)廣大讀者朋友不吝指正。
顧渝
五邑大學(xué)外國(guó)語學(xué)院
PART ONE
CHAPTER 1 Business Manners
CHAPTER 2 Telephone Calls
CHAPTER 3 Introductions and Greetings
CHAPTER 4 Corporate Hospitality
CHAPTER 5 Company Description
CHAPTER 6 Product Description
PART TWO
CHAPTER 7 Inquiries and Offers
CHAPTER 8 Price
CHAPTER 9 Payment Terms
CHAPTER 10 Packing
CHAPTER 11 Shipment
CHAPTER 12 Signing a Contract
CHAPTER 13 Complaints and Adjustments
PART THREE
CHAPTER 14 Mergers and Acquisitions
CHAPTER 15 Licensing Agreemems
GLOSSARY
BIBLIOGRAPHY
1.1 Before You Begin
It Can be said that business is the basis of human relationships.International businessactivities are viewed from two sideS一一the buyer and the seller.There are four major categories0f the international business environment:geographic conditions,cultural and social factors,Dolitical and legal factors,and economic conditions.Don’t assume that your own ways of doingbusiness apply in other countries and cultures.Be cautious until you know the culture you rCdealin巨with,and take an active role in learning about it.Success in learning about internationalbusiness requires knowledge of history,geography,foreign language,culture,and study skillS.
Negotiation is a process of potentially opportunistic interaction by which two or morCDarties.with some apparent conflict,seek to do better through jointly decided action than theycould 0therwise.It is a voluntary process of give and take where both parties modify their offersand expectations in order to come closer to each other.Business negotiation has its prominentDlace in international trade because any transaction is in some way negotiated even though on alimited range of issues.Negotiation is one of the vital organs of business.Good negotationskills are Central to business,and without them,business will fail.Business negotiation shouldbe ethical.which means that it is a process of guided transformation that occurs througndialogical exchange aiming at an optimal agreement that responds fairly to the CO.negotiatorS,aSDirations as persons of equivalent moral worth.Business must be conducted in a mann‘rsincerely respectful of the shared humanity,dignity,and worth of all people.
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