《外貿(mào)英語函電/“十二五”應(yīng)用型系列規(guī)劃教材》首先介紹了外貿(mào)函電的基礎(chǔ)知識(shí)、寫作原則、風(fēng)格及方式,然后按照實(shí)際外貿(mào)交易程序組織內(nèi)容,包含了建立業(yè)務(wù)關(guān)系、資信調(diào)查、促銷、詢盤、報(bào)價(jià)、還盤、接受、訂購、付款方式、包裝、運(yùn)輸、保險(xiǎn)、投訴、索賠等國際商務(wù)情境下的商務(wù)信函,此外,內(nèi)容還包括電傳、傳真與電子郵件的寫作知識(shí)及商務(wù)社會(huì)信函等。
《外貿(mào)英語函電/“十二五”應(yīng)用型系列規(guī)劃教材》在編寫時(shí)注重實(shí)用性與知識(shí)性并重,將外貿(mào)專業(yè)英語與相關(guān)的國際貿(mào)易知識(shí)有機(jī)結(jié)合起來,結(jié)構(gòu)嚴(yán)謹(jǐn),深入淺出。每章內(nèi)容包括國際貿(mào)易通行慣例及相關(guān)業(yè)務(wù)知識(shí)簡介、相關(guān)信函的寫作要求、信函實(shí)例、注釋、常用表達(dá)方式及充足的各式練習(xí)。通過大量的實(shí)例、注釋及練習(xí),系統(tǒng)地展示和強(qiáng)化了外貿(mào)的業(yè)務(wù)流程以及相應(yīng)函電的格式、結(jié)構(gòu)、寫作特點(diǎn)、專業(yè)術(shù)語、常用詞組、相關(guān)句型、常見表達(dá)方式等!锻赓Q(mào)英語函電/“十二五”應(yīng)用型系列規(guī)劃教材》內(nèi)容針對性強(qiáng),注重實(shí)用與交際能力的培養(yǎng),語言規(guī)范,可操作性強(qiáng)。學(xué)生通過《外貿(mào)英語函電/“十二五”應(yīng)用型系列規(guī)劃教材》的學(xué)習(xí),能舉一反三,學(xué)以致用。
Unit 1 Basic Knowledge of International Business Letter Writing
1. Introduction of International Business Letter Writing
2. The Formats of Business Letters
3. The Elements of Business Letters
4. The Basic Principles of Business letters
5. Envelope Addressing
6. Vocabulary
7. Exercises
Unit 2 Establishing Business Relations
1. General Introduction
2. Specimen Letters
3. Notes
4. Vocabulary
5. Letter Writing Guide Unit 1 Basic Knowledge of International Business Letter Writing
1. Introduction of International Business Letter Writing
2. The Formats of Business Letters
3. The Elements of Business Letters
4. The Basic Principles of Business letters
5. Envelope Addressing
6. Vocabulary
7. Exercises
Unit 2 Establishing Business Relations
1. General Introduction
2. Specimen Letters
3. Notes
4. Vocabulary
5. Letter Writing Guide
6. Exercises
Unit 3 Status Inquiries
1. General Introduction
2. Specimen Letters
3. Notes
4. Vocabulary
5. Letter Writing Guide
6. Exercises
Unit 4 Sales Promotion
1. General Introduction
2. Specimen Letters
3. Notes
4. Vocabulary
5. Letter Writing Guide
6. Exercises
Unit 5 Inquiries and Replies
1. General Introduction
2. Specimen Letters
3. Notes
4. Vocabulary
5. Letter Writing Guide
6. Exercises
Unit 6 Quotations and Offers
1. General Introduction
2. Specimen Letters
3. Notes
4. Vocabulary
5. Letter Writing Guide
6. Exercises
Unit 7 Counter Offers
1. General Introduction
2. Specimen Letters
3. Notes
4. Vocabulary
5. Letter Writing Guide
6. Exercises
Unit 8 Orders and Their Fulfillment
1. General Introduction
2. Specimen Letters
3. Notes
4. Vocabulary
5. Letter Writing Guide
……
Unit 9 Sales Confirmation and Purchase Contract
Unit 10 Payment
Unit 11 Packing
Unit 12 Shipment
Unit 13 Insurance
Unit 14 Agency
Unit 15 Complaints and Claims and Their Settlements
Unit 16 Email, Fax and Telex