定 價(jià):30 元
叢書(shū)名:高等院校國(guó)際貿(mào)易專(zhuān)業(yè)精品系列教材
- 作者:王玉婧 主編
- 出版時(shí)間:2014/7/1
- ISBN:9787561551578
- 出 版 社:廈門(mén)大學(xué)出版社
- 中圖法分類(lèi):F74
- 頁(yè)碼:267
- 紙張:膠版紙
- 版次:1
- 開(kāi)本:16開(kāi)
作者王玉婧編寫(xiě)的《國(guó)際商務(wù)英語(yǔ)函電》體現(xiàn)了整個(gè)國(guó)際商務(wù)過(guò)程所必須的交際需要,是實(shí)現(xiàn)各職業(yè)能力、成為應(yīng)用型貿(mào)易人才的前提條件。
本教材創(chuàng)新的在于開(kāi)篇將商務(wù)溝通的理論整合進(jìn)來(lái),闡釋了溝通的定義、分類(lèi)及過(guò)程,從環(huán)境、語(yǔ)義、心里和文化等角度探討了溝通失效的原因。在建立業(yè)務(wù)關(guān)系環(huán)節(jié),添加了信用查詢(xún)的相關(guān)知識(shí)和例信,并給出銀行資信證明樣本,使教材能夠與實(shí)際更緊密地結(jié)合。
本教材可以培養(yǎng)學(xué)生使用英文信函進(jìn)行國(guó)際貿(mào)易業(yè)務(wù)磋商的能力,讓學(xué)生系統(tǒng)掌握國(guó)際貨物買(mǎi)賣(mài)的一般程序、慣例和規(guī)則,提供學(xué)生分析問(wèn)題和解決問(wèn)題的能力,打造精通國(guó)際貿(mào)易業(yè)務(wù)的應(yīng)用型和復(fù)合型人才。
王玉婧,天津商業(yè)大學(xué)教授,經(jīng)濟(jì)學(xué)博士。曾赴澳大利亞CharIesSturtUrliversity做訪(fǎng)問(wèn)學(xué)者;有在外資企業(yè)從事進(jìn)出口業(yè)務(wù)實(shí)際工作經(jīng)歷。主要講授國(guó)際商務(wù)(雙語(yǔ))、國(guó)際貿(mào)易理論與實(shí)務(wù)、外貿(mào)英文函電、BusinessCommunication,ManaqlnqGlobalBusinese等課程。近5年主持完成省部級(jí)課題2項(xiàng),參與國(guó)家課題4項(xiàng),發(fā)表論文50余篇,SSCl收錄1篇,El收錄4篇,ISTP收錄4篇。
Topic 1 Theory of Business Communication Ⅰ Learning Outcomes Ⅱ CommunicationTopic 2 Writing Principles and Layout of Business Letters Ⅰ Learning Outcomes Ⅱ Brief Introduction of Principles for Business Communication Ⅲ The Components of Business Letter Ⅳ The Layout of a Business Letter Ⅴ The Format of Envelopes Ⅵ Specimen LettersTopic 3 Establishing Business Relations&Credit Inquiry Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 4 Inquiry and Reply Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 5 Offer and Counteroffer Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 6 Purchase&Sales Contract Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Ⅳ Useful Expressions Ⅴ ExercisesTopic 7 Payment Terms Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 8 Establishment of and Amendment to L/C Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 9 TranspOrtatiOn Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 10 International TransportatiOn Insurance Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ Exercises Topic 11 Complaint Claim&Settlement Ⅰ Learning 0utcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ Exercises Topic 12 C0rrespondence on Other Trading Practice Ⅰ Learning Outcomes Ⅱ Specimen Letters Ⅲ Useful ExpressionsTopic 13 Functional Business Writing Ⅰ Learning Outcomes Ⅱ Invitation&Reply Ⅲ Notice&Note Ⅳ Announcement Ⅴ Memorandums Ⅵ Minutes Ⅶ Agenda Ⅷ ReportAppendix 1 外貿(mào)常用術(shù)語(yǔ)、詞匯表Appendix 2 世界主要港口Appendix 3 世界主要貨幣主要參考文獻(xiàn)