《21世紀立體化高職高專規(guī)劃教材·財經(jīng)系列:新編電子商務(wù)英語》是一本電子商務(wù)專業(yè)的英語教材,內(nèi)容涉及電子商務(wù)管理、技術(shù)與應(yīng)用等各個方面,旨在培養(yǎng)與提高學生閱讀理解和翻譯電子商務(wù)英語文獻的能力。本書選取了最新的電子商務(wù)領(lǐng)域的英文文章,在內(nèi)容的編排上由淺入深,基本涵蓋了電子商務(wù)的各個主要方面。文章難度適中,語言流暢,既具有很強的專業(yè)性,又具有很好的可讀性。本書每一課后均有詞匯、注釋、練習與閱讀文章,附錄部分還提供了課文和閱讀文章的翻譯,非常適合讀者學習和閱讀。
Unit One What is E-commerce
Text
Exercises
Reading Materials Computer Screens are Darkening in China
Unit Two Models of E-commerce
Text
Exercises
Reading Materials What Is E-learning
Unit Three Shopping on the Internet
Text
Exercises
Reading Materials How to Make a Web Page
Unit four E-marketing
Text
Exercises
Reading Materials How to Build a Website that Sells
Unit Five Tools of Payment
Text
Exercises
Reading Materials Security
Unit Six Internet Security
Text
Exercises
Reading Materials Secure Electronic Transaction (SET)
Unit Seven Establishing Business Relationships
Text
Exercises
Reading Materials How to Find a Business Wholesale Supplier Online
Unit Eight Inquiry,Offer,Counter-offer and Acceptance
Text
Exercises
Reading Materials An order
Unit Nine Contract
Text
Exercises
Reading Materials How to Write a Contract
Unit Ton How to Build a Wabsite
Text
Exercises
Reading Materials What is a Top-level Domain,Anyway
Unit Eleven Cases of E-commerce
Text
Exercises
Reading Materials Online Shopping
Appendix Translation to the Texts and Reading Materials
References