初版前言
Editor's Note to the 2ndEdition
Unit l Goals for Studying Rhetoric
　1.1 Modern rhetoric and rhetorical system
　1.2 The three fundamental elements in writin9
　1.3 Goals for studying rhetoric
　1.4 The three principles for our study of rhetoric
　Exercise l
Unit 2 The Three Artistic Criteria in English Rhetoric
　2.1 The three basic elements in rhetorical traditions
　2.2 Logos and logical thinkin9
　2.3 Formal logic and syllogism
　2.4 Changes in the connotations of pathos
　2.5 Pathos in use today
　2.6 Ethos in rhetoric 初版前言
Editor's Note to the 2ndEdition
Unit l Goals for Studying Rhetoric
　1.1 Modern rhetoric and rhetorical system
　1.2 The three fundamental elements in writin9
　1.3 Goals for studying rhetoric
　1.4 The three principles for our study of rhetoric
　Exercise l
Unit 2 The Three Artistic Criteria in English Rhetoric
　2.1 The three basic elements in rhetorical traditions
　2.2 Logos and logical thinkin9
　2.3 Formal logic and syllogism
　2.4 Changes in the connotations of pathos
　2.5 Pathos in use today
　2.6 Ethos in rhetoric
　2.7 Fallacies in logical reasonin9
　2.8 Fallacies related to pathos
　2.9 Fallacious use of ethos
　Exercise 2
Unit 3 The Three Levels of Rhetorical Operations(A)：selecting Words and Phrases
　3.1 Three basic levels of rhetoric
　3.2 The importance ofword choice
　3.3 Five principles for selecting words and phrases
　3.4 The command ofvocabulary
　3.5 The use of dictionaries
　Exercise 3
Unit 4 The Three Levels of Rhetorical Operations(B)：Seeking Sentence Variety
　4.1 The significance of sentence variety
　4.2 Variety in sentence patterns
　4 3 Significance of variety in sentence length
　4.4 Approaches to achieve varieties in sentence length
　Exercise 4
Unit 5 The Three Levels of Rhetorical Operations(C)：Writing a Paragraph and Arranging Paragraphs into a Complete Text
　5.1 Features of paragraph
　……
Unit 6 Mesningd of Words:a Multifaceted Notion
Unit 7 D enotation and Connotation
Unit 8 Generalization and Specification
Unit 9 Economy and Clarity
Unit 10 Accuracy and Vagueness
Unit 11 Unity and Coherence
Unit 12 The LITersa Use and Figurative Use of Language
Unit 13 The Theree Inartidtic Criteria in English Rhetoric
Unit 14 Proprity anf Creativity
Unit 15 A Table of the Common Figures of Speech
Bibfiography
Appendix Ⅰ Keys to the Exercises
Appendix Ⅱ A Table of Rhetorical Terms in English and Chinese
Appendix Ⅲ Index