當(dāng)代商務(wù)英語(yǔ)綜合教程3(第2版)
定 價(jià):35 元
叢書(shū)名:十二五職業(yè)教育國(guó)家規(guī)劃教材、當(dāng)代商務(wù)英語(yǔ)系列
- 作者:何兆熊
- 出版時(shí)間:2014/8/1
- ISBN:9787567517677
- 出 版 社:華東師范大學(xué)出版社
- 中圖法分類(lèi):F7
- 頁(yè)碼:
- 紙張:
- 版次:1
- 開(kāi)本:16K
《當(dāng)代商務(wù)英語(yǔ)綜合教程》教材初版針對(duì)新形勢(shì)對(duì)技能型人才的需要,及高職高專(zhuān)商務(wù)英語(yǔ)學(xué)生大量增加而配套合適教材匱乏,專(zhuān)門(mén)編寫(xiě)。教材吸取任務(wù)型教學(xué)理念,語(yǔ)言與商務(wù)并重,重在培養(yǎng)學(xué)生職業(yè)能力。
修訂版教材替換了近一半的選材,保證教材的時(shí)代感和典型性并重;根據(jù)初版教材使用情況精簡(jiǎn)內(nèi)容,更符合教學(xué)實(shí)際。
呂樂(lè),女, 教授,碩士,F(xiàn)任上海理工大學(xué)外語(yǔ)學(xué)院院長(zhǎng)、上海 - 紐約國(guó)際聯(lián)合語(yǔ)言學(xué)院院長(zhǎng)、碩士生導(dǎo)師。本科教學(xué)主要講授課程包括:英語(yǔ)詞匯學(xué)、跨文化交際學(xué);研究生教學(xué)主要教授課程包括:詞匯語(yǔ)義學(xué)、跨文化交際學(xué)。主要研究領(lǐng)域有:詞匯語(yǔ)義學(xué)、跨文化交際學(xué)、語(yǔ)言教學(xué)。近年來(lái)在刊物(《外國(guó)語(yǔ)》,《外語(yǔ)界》)、核心刊物(《外語(yǔ)與外語(yǔ)教學(xué)》,《辭書(shū)研究》)、國(guó)內(nèi)外有關(guān)雜志和國(guó)際會(huì)議論文集中發(fā)表論文 30余篇。
Unit 1
Text A Spotlight on Copenhagen
Language m Use
Text B How to Create True Customer Advocates
Unit 2
Text A A Coke and a Smile
Language m Use
Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales
Unit 3
Text A The Rich Man and the Poor Man
Language m Use
Text B Look up! Big Bucks in Billboards
Unit 4
Text A The Power of a Blue Box
Language in Use
Text B China's Commercial Ties with EU
Unit 5
Text A The Value of Time
Language in Use
Text B Howard Schultz: What Next?
Unit 6
Text A 30 is not the New 20
Language in Use
Text B How to Organize Your Business
Unit 7
Text A Only Children: Finding the Middle Ground Between Lonely and Lionized
Language m Use
Text B Planning a Positive Cash Flow
Unit 8
Text A British Pub Culture
Language in Use
Text B A Copycat is Far from Second Best in Business
Unit 9
Text A Home
Language in Use
Text B Three-point Turn -- Hyundai in America
Unit 10
Text A My Bank Account
Language m Use
Text B The Future of E-Commerce
Unit 11
Text A Leave Your Hat On, but Lose the Jeans
Language in Use
Text B The Internet Changes Rules of Game
Unit 12
Text A One Man Talking
Language in Use
Text B Franchising Pros and Cons: Is Franchising Right for You?
Unit 13
Text A Night
Language m Use
Text B Creating a High Performance Culture -- Breathe in and out
Unit 14
Text A I Know Why the Caged Bird Sings
Language in Use
Text B The Culture of Collaboration: Building Bridges for Success
Unit 15
Text A Flowers in the Sky
Language in Use
Text B The Truth Behind the Tagline of KFC
Unit 16
Text A Learning is More than a Lecture
Language in Use
Text B The Hidden Indicators of a Failing Project
Appendix: Intercultural Communication
Glossary