當(dāng)代商務(wù)英語綜合教程4(第2版)
定 價(jià):35 元
叢書名:十二五職業(yè)教育國家規(guī)劃教材、當(dāng)代商務(wù)英語系列
- 作者:何兆熊
- 出版時(shí)間:2014/8/1
- ISBN:9787567517691
- 出 版 社:華東師范大學(xué)出版社
- 中圖法分類:F7
- 頁碼:
- 紙張:
- 版次:1
- 開本:16K
《當(dāng)代商務(wù)英語綜合教程》教材初版針對新形勢對技能型人才的需要,及高職高專商務(wù)英語學(xué)生大量增加而配套合適教材匱乏,專門編寫。教材吸取任務(wù)型教學(xué)理念,語言與商務(wù)并重,重在培養(yǎng)學(xué)生職業(yè)能力。
修訂版教材替換了近一半的選材,保證教材的時(shí)代感和典型性并重;根據(jù)初版教材使用情況精簡內(nèi)容,更符合教學(xué)實(shí)際。
陳雪翎,男,上海立信會計(jì)學(xué)院教授,上海市高職高專經(jīng)濟(jì)類專業(yè)教學(xué)指導(dǎo)委員會副主任,上海立信會計(jì)學(xué)院高職學(xué)院常務(wù)副院長,劍橋大學(xué)外語考試部資深培訓(xùn)官中國華東地區(qū)BEC 考官組組長,擔(dān)任會計(jì)英語、商務(wù)英語等方面課程教學(xué),出版多部教材及專著。
Unit 1
Text A How the Credit Card Captured America
Language m Use
Text B Lloyd's of London
Unit 2
Text A Magazines
Language in Use
Text B How Can You Survive Parties?
Unit 3
Text A Business Travelers
Language in Use
Text B Do You Know Where Your Brand Is?
Unit 4
Text A Influencing Bosses and Making Friends
Language in Use
Text B Boeing vs Airbus: This Time It's War
Unit 5
Text A Hands-on Help
Language in Use
Text B The Securities Exchange
Unit 6
Text A Virtual-Relationship Oddities
Language m Use
Text B How to Raise Business Finance
Unit 7
Text A Action Will Be Taken
Language in Use
Text B A Tangle of Tapes
Unit 8
Text A What Are Organisational Myths?
Language in Use
Text B Foreign Exchange Trading
Unit 9
Text A How Markets Move Space
Language in Use
Text B International Taxation
Unit 10
Text A Against the Odds
Language in Use
Text B Young Dreams
Unit 11
Text A McDonald's 24/7
Language in Use
Text B Sales Management
Unit 12
Text A Choose Optimism
Language m Use
Text B Understanding Hostile Customers
Unit 13
Text A Reading to Make Us Glad
Language m Use
Text B Sharing Losses through Insurance
Unit 14
Text A Waking Up
Language in Use
Text B Exporting and Importing of Natural Resources
Appendix Selected Readings
Glossary