《戰(zhàn)略管理(英文版)/工商管理經(jīng)典教材·核心課系列;教育部高校工商管理類教學(xué)指導(dǎo)委員會雙語教學(xué)推薦》以一種獨特的方法將理論、實證研究和實際應(yīng)用相結(jié)合,以充分展示企業(yè)如何獲得競爭優(yōu)勢。
整合與戰(zhàn)略緊密相關(guān)的材料。全書包含基礎(chǔ)的戰(zhàn)略理論(如資源基礎(chǔ)觀和波特五力模型)、最新的戰(zhàn)略研究(如動態(tài)能力觀和三重底線),并引用了一些發(fā)表于頂級學(xué)術(shù)期刊的文章。
全面但簡潔地呈現(xiàn)核心概念、框架和方法。很多戰(zhàn)略書籍的編排更像是文獻回顧,不解釋研究結(jié)果表明了什么、為什么它們對管理人員很重要,會阻礙學(xué)生對于大戰(zhàn)略圖的構(gòu)想。本教材簡明清晰,大量知名公司的真實案例提供了很好的內(nèi)容補充。
傳統(tǒng)和特色內(nèi)容的結(jié)合。本書包括了核心戰(zhàn)略課程所需的傳統(tǒng)章節(jié),還包括了較有特色的三章:在介紹外部和內(nèi)部分析的主題之前,第2章對戰(zhàn)略管理過程、愿景、使命和價值觀進行了綜述;第5章利落地結(jié)束了本書的分析部分,介紹了五種衡量企業(yè)績效和評估競爭優(yōu)勢的方法;第7章闡釋了作為業(yè)務(wù)層戰(zhàn)略重要議題的創(chuàng)新和戰(zhàn)略創(chuàng)業(yè)。
最新案例和全球背景下的時事話題討論。本書為當(dāng)代學(xué)生展現(xiàn)了成為管理人員將會面臨的一些動態(tài)性的棘手問題。作者引用了一些最新的事例來說明企業(yè)如何將戰(zhàn)略概念應(yīng)用到現(xiàn)今的商業(yè)世界中,反映競爭的全球性和金磚五國新興經(jīng)濟體的例子貫穿全書,還有大量將可持續(xù)戰(zhàn)略與“綠色”產(chǎn)品相關(guān)聯(lián)的例子。
弗蘭克·羅特爾梅爾(Frank Rothaermel), 佐治亞理工學(xué)院管理學(xué)院教授。弗蘭克教授的研究興趣主要在戰(zhàn)略、創(chuàng)新和創(chuàng)業(yè)等領(lǐng)域。曾被美國國家科學(xué)基金會授予杰出青年教授獎。為安進、戴姆勒、禮來、通用電氣能源集團、微軟、麥克森等知名企業(yè)提供高管培訓(xùn)服務(wù)。被考夫曼基金會評選為戰(zhàn)略創(chuàng)業(yè)和創(chuàng)新領(lǐng)域的全球75位思想領(lǐng)袖之一。在學(xué)術(shù)期刊發(fā)表論文25篇。在多家學(xué)術(shù)期刊的編輯委員會任職。
PART 1 Strategy Analysis
CHAPTER 1 What Is Strategy and Why Is It Important?
CHAPTER 2 The Strategic Management Process
cHAPTER 3 External Analysis: Industry Structure, Competitive
CHAPTER 4 Internal Analysis: Resources, Capabilities, and Activities
PART 2 Strategy Formulation
CHAPTER 6 Business Strategy: Differentiation, Cost Leadership, and Integration
CHAPTERCASE 7 From Encyclopedia Britannica to Encarta to Wikipedia
CHAPTER 8 Corporate Strategy: Vertical Integration and Diversification
CHAPTER 9 Corporate Strategy: Acquisitions, Alliances, and Networks
CHAPTER 10 Global Strategy: Competing Around the World
PART 3 Strategy Implementation
CHAPTER 11 Organizational Design: Structure, Culture, and Control
CHAPTER 12 Corporate Governance, Business Ethics, and Strategic Leadership
PART 4 Minicases
MINICASE 1 Michael Phelps: Strategizing for Gold
MINICASE 2 Strategy and Serendipity: A Billion- Dollar Bonanza
MINICASE 3 The Home Depot’s Eco Options Boost Profit Margins
MINICASE 4 Starbucks: Re-creating Its Uniqueness
MINICASE 5 GE under Jack Welch vs. Jeffrey Immelt
MINICASE 6 JetBlue: Losing the Magic Touch?
MINICASE 7 Which Automotive Technology Will Win?
MINICASE 8 Core Competencies: From Circuit City to CarMax
MINICASE 9 P&G’s New Corporate Strategy: “Connect+Develop”
MINICASE 10 The Wonder from Sweden: Is IKEA’s Success Sustainable?
MINICASE 11 Sony’s Silos Prevent Collaboration Across Divisions
MINICASE 12 PepsiCo’s Indra Nooyi: “Performance with a Purpose”
PART 5 Cases
CASE 1IBM and the Emerging Cloud-Computing Industry ?
CASE 2Healthymagination at GE ?
CASE 3Cola Wars in China: The Future is Here
CASE 4UPS in India—A Package Deal? ?
CASE 5Apple after Steve Jobs ?
The vision for this book is to provide students with core concepts, frameworks, and analysis techniques in strategy that will not only integrate their functional course offerings but also help them to become managers who make better strategic decisions. It is a research-based strategy text for the issues that managers face in a globalized and turbulent 21st century, blending theory, empirical research, and practical applications in a student-accessible form.
The competition in the strategy textbook market can be separated into two overarching categories: traditional strategy textbooks, which are the first-generation books (from the 1980s), and more recent research-based strategy textbooks, which are the second-generation books (from the 1990s). This new textbook aims to be different—a third-generation strategy textbook, positioned to compete successfully with the primary first- and second-generation incumbents. The third-generation approach you will find in this book combines the student accessibility and application-oriented frameworks found in first-generation books with the strategy research in the second-generation books.
In this book, I synthesize and integrate theory, empirical research, and practical applications in a unique combination of rigor and relevance. With a single strong voice, the book weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to demonstrate how companies gain and sustain competitive advantage. The strategic intent for the book is to combine quality and value with user-friendliness. The mental model I used throughout the process of writing and developing the project is Apple Inc.’s innovation approach, which tightly integrates different competencies to launch novel, but highly user-friendly products. I view this book, the different options for accompanying cases, and the additional instructor and student resources in much the same way.
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