本書將國際貿(mào)易中最廣泛、頻繁使用的語言英語與國際貿(mào)易業(yè)務(wù)充分地融合,讓學(xué)習(xí)者能實(shí)實(shí)在在地運(yùn)用英語和外貿(mào)業(yè)務(wù)技巧解決些問題,使外貿(mào)談判順利、經(jīng)營順暢。全書分11個單元,內(nèi)容涉及外貿(mào)業(yè)務(wù)流程的各環(huán)節(jié),包括建立業(yè)務(wù)聯(lián)系、詢盤和答復(fù)、報價、還盤、接受、訂貨、簽約、支付、備貨、包裝、檢驗(yàn)、裝運(yùn)、保險、異議、索賠、仲裁等。
本書以“好用、務(wù)實(shí)、有特色”為宗旨,在遵循外貿(mào)業(yè)務(wù)準(zhǔn)確清晰、英語地道純正原則的基礎(chǔ)上,力求不僅灌輸知識,還可提升能力。將國際貿(mào)易中最廣泛、頻繁使用的語言英語與國際貿(mào)易業(yè)務(wù)充分地融合,讓學(xué)習(xí)者能實(shí)實(shí)在在地運(yùn)用英語和外貿(mào)業(yè)務(wù)技巧解決些問題,使外貿(mào)談判順利、經(jīng)營順暢。全書分11個單元,內(nèi)容涉及外貿(mào)業(yè)務(wù)流程的各環(huán)節(jié),包括建立業(yè)務(wù)聯(lián)系、詢盤和答復(fù)、報價、還盤、接受、訂貨、簽約、支付、備貨、包裝、檢驗(yàn)、裝運(yùn)、保險、異議、索賠、仲裁等。
本書既可作為大專院校外經(jīng)貿(mào)專業(yè)的外貿(mào)英語教材使用,也可供外經(jīng)貿(mào)從業(yè)者和廣大英語愛好者自學(xué)使用。
考慮到市面上已有的《外貿(mào)英語函電與會話》、《外貿(mào)函電》、《外貿(mào)英語口語》等書側(cè)重英語語言知識的講解,而《國際貿(mào)易實(shí)務(wù)(雙語)》和其漢語版的重點(diǎn)在國際貿(mào)易、進(jìn)出口業(yè)務(wù)知識,我們編寫這本《實(shí)用外貿(mào)英語》,不是上述兩類教材的簡單重復(fù),力爭有所突破,以“好用、務(wù)實(shí)、有特色”為宗旨,在遵循外貿(mào)業(yè)務(wù)準(zhǔn)確清晰、英語地道純正原則的基礎(chǔ)上,力求不只灌輸知識,盡可能提升能力,將國際貿(mào)易中最廣泛使用的語言——英語與國際貿(mào)易業(yè)務(wù)充分融合,讓學(xué)習(xí)者能實(shí)實(shí)在在地運(yùn)用英語和外貿(mào)業(yè)務(wù)技巧解決些問題,使外貿(mào)談判順利、經(jīng)營順暢,為國際經(jīng)貿(mào)復(fù)合型人才的培養(yǎng)作點(diǎn)兒努力。為此,編者結(jié)合自身長期的外貿(mào)從業(yè)經(jīng)驗(yàn)和外貿(mào)英語教學(xué)經(jīng)驗(yàn),并參考大量專家學(xué)者的著作,對編寫方案、結(jié)構(gòu)和內(nèi)容,作了一些特別的安排。本書中“外貿(mào)”和“英語”,不再互為所謂“定語”與“主語”,每一單元中專門著有一節(jié)純英文的Solution to Problem(解決之道)。
Part 1 Negotiation of Business
Unit 1 Establishing Trading Relations 3
Section 1 Introduction 3
Section 2 Correspondence 4
Section 3 Dialogues 12
Dialogue 1 12
Dialogue 2 12
Dialogue 3 13
Section 4 Exercises 14
Section 5 Solution to Problem 16
Unit 2 Inquiries and Replies 19
Section 1 Introduction 19
Section 2 Correspondence 20
Section 3 Dialogues 25
Dialogue 1 25
Dialogue 2 26
Section 4 Exercises 27
Section 5 Solution to Problem 29
Unit 3 Bargaining 31
Section 1 Introduction 31
Section 2 Correspondence 44
Section 3 Dialogues 50
Dialogue 1 50
Dialogue 2 51
Dialogue 3 52
Section 4 Exercises 54
Section 5 Solution to Problem 55
Unit 4 Ordering 58
Section 1 Introduction 58
Section 2 Correspondence 59
Section 3 Dialogues 63
Dialogue 1 63
Dialogue 2 64
Section 4 Exercises 66
Section 5 Solution to Problem 67
Unit 5 Contracts 68
Section 1 Introduction 68
Section 2 Correspondence 74
Section 3 Dialogues 77
Dialogue 1 77
Dialogue 2 78
Section 4 Exercises 80
Section 5 Solution to Problem 82
Unit 6 Terms of Payment 83
Section 1 Introduction 83
Section 2 Correspondence 99
Section 3 Dialogues 103
Dialogue 1 103
Dialogue 2 104
Section 4 Exercises 105
Section 5 Solution to Problem 106
Part 2 Fulfillment of Contract
Unit 7 Shipment 111
Section 1 Introduction 111
Section 2 Correspondence 128
Section 3 Dialogues 133
Dialogue 1 133
Dialogue 2 134
Section 4 Exercises 135
Section 5 Solution to Problem 137
Unit 8 Insurance 139
Section 1 Introduction 139
Section 2 Correspondence 150
Section 3 Dialogues 152
Dialogue 1 152
Dialogue 2 153
Dialogue 3 154
Section 4 Exercises 155
Section 5 Solution to Problem 157
Unit 9 Packing and Inspection 159
Section 1 Introduction 159
Section 2 Correspondence 168
Section 3 Dialogues 173
Dialogue 1 173
Dialogue 2 174
Section 4 Exercises 175
Section 5 Solution to Problem 177
Unit 10 Complaints, Claims and
Arbitration 179
Section 1 Introduction 179
Section 2 Correspondence 186
Section 3 Dialogues 192
Dialogue 1 192
Dialogue 2 192
Section 4 Exercises 194
Section 5 Solution to Problem 196
Unit 11 Telegrams and Telex 199
Section 1 Introduction 199
Section 2 Correspondence 203
Section 3 Exercises 214
Section 4 Solution to Problem 215
Appendix 1 Business Letter Writing 216
Appendix 2 Important Ports 222
Appendix 3 Commonly Used
Vocabulary 229
Appendix 4 Useful Abbreviations 273
Appendix 5 Key to Exercises 284
Bibliography 299
Section 1 Introduction
1. Origin of Establishing Business relations(建立業(yè)務(wù)關(guān)系的原因)
To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. As it is well known, customers are the basis of business development and expansion. No customers, no business, and no orders, no the company.
對于一個新成立的公司或一家希望擴(kuò)大其業(yè)務(wù)范圍和營業(yè)額的老公司來說,與潛在的交易商建立業(yè)務(wù)關(guān)系是極其重要的經(jīng)營舉措之一。眾所周知,客戶是企業(yè)發(fā)展和擴(kuò)張的基礎(chǔ)。沒有客戶,就沒有生意,沒有訂單,沒有公司。
2. Channels of Establishing Business Relations(建立業(yè)務(wù)關(guān)系的渠道)
Usually information about the merchants in foreign countries can be obtained through the following sources:
。1) The exhibitions and trade fairs;
。2) Banks;