高校經(jīng)管-國(guó)際商務(wù)英語(yǔ)
定 價(jià)：35 元
- 作者：丁溪
- 出版時(shí)間：2012/3/12
- ISBN：9787510306488
- 出 版 社：中國(guó)商務(wù)出版社
- 中圖法分類：F74
- 頁(yè)碼：287
- 紙張：膠版紙
- 版次：1
- 開(kāi)本：16K
隨著國(guó)際形勢(shì)的變化以及我國(guó)經(jīng)濟(jì)改革發(fā)展的不斷深入，越來(lái)越多的國(guó)際大型跨國(guó)公司來(lái)到中國(guó)市場(chǎng)，不少有實(shí)力的國(guó)內(nèi)企業(yè)也紛紛走出國(guó)門(mén)，國(guó)際業(yè)務(wù)隨之劇增，原來(lái)的英語(yǔ)教學(xué)結(jié)構(gòu)已經(jīng)不能夠應(yīng)對(duì)如此大量市場(chǎng)信息的變化，因此，盡快培養(yǎng)一大批既能熟練掌握商務(wù)英語(yǔ)并運(yùn)用英語(yǔ)進(jìn)行談判，同時(shí)又了解國(guó)際市場(chǎng)行情以及各國(guó)法律的復(fù)合型商務(wù)經(jīng)貿(mào)人才，已成為當(dāng)前的一項(xiàng)緊迫任務(wù)。本教材的出版將對(duì)我國(guó)商務(wù)英語(yǔ)的教學(xué)和實(shí)踐起到一定的推動(dòng)作用。
Chapter 1 International Business
Section A Introduction
Section B Scope of International Business Activities
Section C International Business Management
Chapter2 InternationaI Trade
Section A Introduction
Section B Performance of International Trade
Section C Export and Import Documentation
Chapter 3 International Marketing
Section A Introduction
Section B Marketing Strategies
Section C Marketing Research
Chapter 4 International Law and Practices
Section A Introduction
Section B International Business Law
Section C Introduction to the Law of WTO
Chapter 5 International Transportation
Section A Introduction
Section B Choice of Modes and Intermodal Transportation
Section C Transportation Documentation
Chapter 6 Contract
Section A Introduction
Section B Terms of the Contract
Sect.ion C Contractual Theory
Chapter 7 International Business Correspondence
Section A Introduction
Section B Writing Principles of the Business Letters
Section C Ways to Write International Business Correspondence
Chapter 8 International Tourism
Section A Introduction
Section B Tourism Marketing
Section C Economic Impact of Tourism
Chapter 9 Internationallnvestment
Section A Introduction
Section B Investment Risks
Section C Investment Management
Chapter 10 International Settlement
Section A Introduction
Section B Remittance and Collection
Section C Letter of Credit and Guarantee
Chapter 11 Ecommerce
Section A Introduction
Section B Introduction of Credit Cards
Section C How to Create an Online Store
Translation
Key to Exercises
Test
Key to Test
References
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