目　錄
第1篇　深入淺出聊運營
1　姑娘，你只是個運行經(jīng)理.......................................................................................... 2
1.1　運營的三個層級 .......................................................................................................5
1.2　運行、運營的區(qū)別 ...................................................................................................6
1.3　運行是運營的必經(jīng)之路 ...........................................................................................8
1.4　運行做點、運營做線、運作做面 ...........................................................................8
2　一堂運營入門課...................................................................................................... 12
2.1　運營全貌 .................................................................................................................14
2.2　運營崗三大工作任務(wù) .............................................................................................16
2.3　把運行工作當(dāng)作運營項目做 .................................................................................18
2.4　運行比運營只差一個意識 .....................................................................................19
2.5　如何用運營思維來做渠道 .....................................................................................20
2.6　初入運營該學(xué)點什么 .............................................................................................22
3　三年運行期滿，何去何從........................................................................................ 24


目　錄
第1篇　深入淺出聊運營
1　姑娘，你只是個運行經(jīng)理.......................................................................................... 2
1.1　運營的三個層級 .......................................................................................................5
1.2　運行、運營的區(qū)別 ...................................................................................................6
1.3　運行是運營的必經(jīng)之路 ...........................................................................................8
1.4　運行做點、運營做線、運作做面 ...........................................................................8
2　一堂運營入門課...................................................................................................... 12
2.1　運營全貌 .................................................................................................................14
2.2　運營崗三大工作任務(wù) .............................................................................................16
2.3　把運行工作當(dāng)作運營項目做 .................................................................................18
2.4　運行比運營只差一個意識 .......