定 價：28.9 元
叢書名： 21世紀高等職業(yè)教育財經(jīng)類
- 作者：
- 出版時間：2012/2/1
- ISBN：9787115259905
- 出 版 社：人民郵電出版社
- 中圖法分類：H31
- 頁碼：176
- 紙張：膠版紙
- 版次：1
- 開本：16K
《實用商務英語綜合教程》系列教材分為初級、中級和高級3冊。本書是套書的中級教材，本教材編寫了8個單元，以“項目引領、任務驅(qū)動”的形式編寫，每一個單元為一個項目，圍繞一個話題，內(nèi)容涉及商務環(huán)境、團隊建設、進出口、關(guān)稅壁壘、市場調(diào)查、交易會、公共關(guān)系及電子商務等，每個單元包括背景介紹、熱身討論、聽說訓練、閱讀強化、語法復習、案例分析和實用寫作7個模塊，并在各模塊中以任務的形式插入各種練習，全面培養(yǎng)學生聽、說、讀、寫、譯的能力。
本書可以作為高職高專商務英語專業(yè)、國際貿(mào)易專業(yè)、國際商務專業(yè)的專業(yè)英語教材使用，也適合作為高職高專財經(jīng)類院校英語課程的公共教材。
本書附有聽力材料的MP3錄音光盤。
Unit Business Environment
Listening & Speaking
Consulting about Advice on Business
Reading
Intensive Reading: Are You Ready to Do Business in China?
Fast Reading: China Remains Open Business Environment
Grammar & Usage
Past Perfect Tense 過去完成時
Practical Writing
Forms 表格
Unit Team Building
Listening & Speaking
Consulting about Advice on Team Building
Reading
Intensive Reading: The Path to Build Successful Work Teams
Fast Reading: How to Get Along with Your Coworkers
Grammar & Usage
Future Perfect Tense 將來完成時
Practical Writing
Advertisements 廣告
Unit Import and Export
Listening & Speaking
Preparing for Exporting & Negotiating Terms
Reading
Intensive Reading: The Procedure for Import Trade
Fast Reading: Expand Your Business by Exporting
Grammar & Usage
The Present Perfect Progressive Tense 現(xiàn)在完成進行時
Practical Writing
Agency Introduction 機構(gòu)介紹
Unit Tariff Barriers
Listening & Speaking
Tariffs & International Trade
Reading
Intensive Reading: Tariff Barriers
Fast Reading: Revised Tariffs Benefit China
Grammar & Usage
The Past Perfect Progressive Tense 過去完成進行時
Practical Writing
Products Introduction 產(chǎn)品介紹
Unit Market Research
Listening & Speaking
Preparing for Market Research
Reading
Intensive Reading: Marketing Research
Fast Reading: Research Trends
Grammar & Usage
The Future Perfect Progressive Tense 將來完成進行時
Practical Writing
Questionnaires 調(diào)查問卷
Unit Trade Fairs
Listening & Speaking
Consulting about Details on Trade Fairs
Reading
Intensive Reading: The Canton Fair
Fast Reading: Booth Staff Training
Grammar & Usage
The Modal Verbs 情態(tài)動詞
Practical Writing
The Format and Structure of Business Letters 商務信函的格式與結(jié)構(gòu)
Unit Public Relations
Listening & Speaking
Advice on Public Relations
Reading
Intensive Reading: Public Relations in China
Fast Reading: Public Relations
Grammar & Usage
Participle 分詞
Practical Writing
Letters of Application 求職信
Unit E-Commerce
Listening & Speaking
Shopping on Line
Reading
Intensive Reading: The Development of E-commerce
Fast Reading: How to Start an Online Business
Grammar & Usage
Voices 語態(tài)
Practical Writing
Letters of Invitation 邀請信
Appendix Vocabulary
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