定 價:52 元
叢書名:21世紀全國高校應用人才培養(yǎng)規(guī)劃教材
- 作者:陳寧 池玫 陳鵬南
- 出版時間:2018/3/1
- ISBN:9787301289082
- 出 版 社:北京大學出版社
- 中圖法分類:F74
- 頁碼:
- 紙張:膠版紙
- 版次:3
- 開本:16開
作為全國應用型人才培養(yǎng)規(guī)劃教材,全國許多高等院校采用本教材作為培養(yǎng)應用型人才的教材,使用學校反映教材實用性強、內(nèi)容新穎,是一本非常適合應用型本科使用的優(yōu)秀教材。現(xiàn)已出第二版,十多次印刷,發(fā)行量大。因第二版已出版5年,為了體現(xiàn)與時俱進和各校需征訂5年內(nèi)教材的需要,迫切需要該教材出版第三版。 本書突出實用性和實戰(zhàn)技能,以國際商務交際活動為中心,展示如何處理實際交易環(huán)節(jié)中出現(xiàn)的各類問題,內(nèi)容涉及國際貿(mào)易的各個實戰(zhàn)環(huán)節(jié)和相關(guān)商務活動二大主線。精心設計與國際商務有關(guān)的話題,通過本書的情景對話、角色扮演、專題討論、經(jīng)典句型操練、交際技巧、實踐操練等訓練,讓學生在不同的商務語境中提高實際交際能力。把商務技巧和功能意念表達融入教材,使之更具有實用性和交際功能。
《21世紀實用國際商務英語口語(第三版)》經(jīng)過十年的市場檢驗,贏得了良好的口碑,適合培養(yǎng)熟練運用英語從事商務活動的高素質(zhì)的復合型人才,能作為高等院校經(jīng)貿(mào)和英語專業(yè)的教材,亦可作為相關(guān)從業(yè)人員的參考書。
陳寧,福州外貿(mào)外語學院教師,教授,高級經(jīng)濟師,校教學督導組長,福建省翻譯協(xié)會常務理事,福建省政府外事辦特邀外事翻譯。
Contents
Chapter 1 Welcoming Clients ........................................................................................................................................1
Chapter 2 Seeking Business Opportunity ..............................................................................................................13
Chapter 3 Making Inquiries ........................................................................................................................................27
Chapter 4 Business Appointment and Arrangement........................................................................................41
Chapter 5 Offer and Counter Offer ..........................................................................................................................55
Chapter 6 At China Import and Export Fair .......................................................................................................67
Chapter 7 Business Visit ................................................................................................................................................79
Chapter 8 Innovative and Power Brand Strategy .............................................................................................93
Chapter 9 Packing and Quality Inspection .........................................................................................................107
Chapter 10 Acceptance and Orders ........................................................................................................................119
Chapter 11 Business Telephone Calls .....................................................................................................................133
Chapter 12 Terms of Payment ..................................................................................................................................145
Chapter 13 Business Negotiation ..............................................................................................................................159
Chapter 14 Sign a Contract .......................................................................................................................................173
Chapter 15 Cargo Delivery ........................................................................................................................................187
Chapter 16 Business Conference ..............................................................................................................................201
Chapter 17 Sales Promotion ......................................................................................................................................215
Chapter 18 Interview ....................................................................................................................................................229
Chapter 19 Complaints ................................................................................................................................................243
Chapter 20 Banquet and Parting .............................................................................................................................257
Appendix 1 Translation to Situational Dialogues .............................................................................................270
(情景對話參考譯文)
Appendix 2 Suggested Key to Practice ..................................................................................................................316
(實踐操練參考答案)