本教材分為管理基礎(chǔ)(Foundations of Management)、商務(wù)組織(Business Organizations)、策略管理(Strategic Management)、組織文化(Organizational Culture)、管理溝通(Management Communication)、運(yùn)營(yíng)管理(Operations Management)、人力資源管理(Human Resources Management)、財(cái)務(wù)管理(Financial Management)、營(yíng)銷管理(Marketing Management)、項(xiàng)目管理(Project Management)等10個(gè)獨(dú)立的模塊。這些模塊從不同的側(cè)面提出了國(guó)際商務(wù)管理的基本概念、基本原理和實(shí)施規(guī)范,并為通過(guò)案例和綜合項(xiàng)目為學(xué)生營(yíng)造了真實(shí)的商務(wù)環(huán)境,為培養(yǎng)學(xué)生實(shí)用的商務(wù)管理與運(yùn)作能力創(chuàng)造了條件。
自加入WTO以來(lái),中國(guó)在世界經(jīng)濟(jì)舞臺(tái)上扮演著越來(lái)越重要的角色。繼201 1年成為全球第二大經(jīng)濟(jì)體,目前中國(guó)已成為全球第一大貿(mào)易國(guó),全球第一大吸引外資國(guó),全球第二大對(duì)外投資國(guó)。進(jìn)出口貿(mào)易、吸引投資、對(duì)外投資都需要大量既懂國(guó)際商務(wù)又精通英語(yǔ)的復(fù)合型人才。復(fù)合型人才需要通過(guò)雙語(yǔ)教育培養(yǎng),而雙語(yǔ)教材則是開展雙語(yǔ)教育的基礎(chǔ)。
廣東省教育廳與英國(guó)文化委員會(huì)合作的“新世紀(jì)廣東省高等教育教學(xué)改革工作項(xiàng)目”,是國(guó)家示范性專業(yè)建設(shè)的一項(xiàng)重要改革與探索!秶(guó)際商務(wù)英語(yǔ)》系列教材是改革工作項(xiàng)目中的重要成果,也是普通高等教育“十一五”國(guó)家級(jí)規(guī)劃教材。本教材的面世填補(bǔ)了國(guó)內(nèi)高職院校開展國(guó)際商務(wù)雙語(yǔ)教學(xué)本土化、系統(tǒng)化、英語(yǔ)版教材的空白。
此次修訂,編者在吸納各高職院校使用反饋和意見(jiàn)的基礎(chǔ)上,在課時(shí)縮減的大背景下,對(duì)教材進(jìn)行了內(nèi)容更新、篇幅精簡(jiǎn)、修訂完善。第二版教材入選了“十二五”職業(yè)教育國(guó)家規(guī)劃教材。
《國(guó)際商務(wù)管理》共分為十個(gè)獨(dú)立的模塊:管理基礎(chǔ)(Foundations of Management)、商務(wù)組織
。˙usiness Organizations)、策略管理(Strategic Management)、組織文化(Organizational Culture)、管理溝通(Management Communication)、運(yùn)營(yíng)管理(Operations Management)、人力資源管理(Human Resource Management)、財(cái)務(wù)管理(Financial Management)、營(yíng)銷管理(Marketing Management)和項(xiàng)目管理(Project Management)。這些模塊從不同的側(cè)面提出了國(guó)際商務(wù)管理的基本概念、基本原理和實(shí)施規(guī)范,并通過(guò)案例和綜合項(xiàng)目為學(xué)生營(yíng)造了真實(shí)的商務(wù)環(huán)境,為培養(yǎng)學(xué)生實(shí)用的商務(wù)管理與運(yùn)作能力創(chuàng)造了條件。
Unit 1 Foundations of Management
Part I Defining Management
Part II The Essence of Management
Part III The Development of Management Thoughts
Unit 2 Business Organizations
Part I Business Planning
Part II Organization Charts and Organization Structure
Part III Forms of Business Ownership
Unit 3 Strategic Management
Part I Strategy and Strategic Management
Part II The Strategic Management Process
Part III Levels of Strategy
Unit 4 Organizational Culture
Part I Getting to Know Organizational Culture
Part II Identifying Types of Organizational Culture
Part III Learning to Read Organizational Culture
Part IV Diagnosing Organizational Culture
Unit 5 Management Communication
Part I Introduction to Communication
Part II Dimensions of Communication
Part III Organizational Communication
Unit 6 Operations Management
Part I Definition and Strategies of Operations Management
Part II Operations Controls
Part III Production Processes and Technology
Unit 7 Human Resources Management
Part I Introduction
Part II Human Resources Management Activities
Part III Environmental Concerns and Current Issues
Unit 8 Financial Management
Part I Accounting and Financial Analysis
Part II Financing
Part III Mergers and Acquisitions
Unit 9 Marketing Management
Part I Developing and Pricing Products
Part II Distributing Products
Part III Promoting Products
Unit 10 Project Management
Part I Introduction to a Project
Part II Project Life Cycle
Part III Project Management
Assessment Guidance