《領(lǐng)先商務(wù)英語專業(yè)系列教材:領(lǐng)先商務(wù)英語閱讀(3)》為了保證教材編寫的質(zhì)量,《領(lǐng)先商務(wù)英語專業(yè)系列教材:領(lǐng)先商務(wù)英語閱讀(3)》的編寫組成員由經(jīng)、管、法、文等多學(xué)科的教授、副教授,博士和在職博士為主體組成。經(jīng)、管、法的教師主要負(fù)責(zé)每冊四個模塊的課文內(nèi)容選材,橫向把握學(xué)科知識的合理性,縱向把握整套教材中每個學(xué)科的完整性。英語教師主要負(fù)責(zé)把握課文英語語言的難易程度、文章難點的注釋及閱讀練習(xí)的編寫。這樣的編寫團隊無論從商務(wù)專業(yè)角度還是從英語語言角度來看都是一支最為合理的組合。
Unit 1 Multinational Corporations
Text A: Multinational Corporations: Myths and Facts
Text B: The New Multinational: Lilliputian, not Leviathan
Unit 2 Contract Law
Text A: Offer and Acceptance
Text B: History of the International Chamber of Commerce
Unit 3 Marketing Strategy (1)
Text A: Marketing Plan ( 1)
Text B: Developing a Marketing Plan
Unit 4 Marketing Strategy (II)
Text A: Marketing Plan ( II )
Text B: Four Best-Practices for Renovating Your Brand- Before It's Too Late
Unit 5 Cultural Awareness in Business
Text A: Cross-Cultural Advertising
Text B: Across Cultures Competency in Business
Unit 6Trade Barriers
Text A: Tariff and Non-Tariff Barriers to Trade
Text B: Trade Barriers Are Immoral and Destructive of Economic Well-Being
Unit 7Emerging Markets
Text A: China's Stimulus Package: Will It Work and What's Next?
Text B: Cars in Emerging Markets - A Global Love Affair
Unit 8Effective Leadership
Text A: Leadership Lapses Fuel Wall Street's Fall
Text B: Hiring from Outside the Company
Unit 9 Globalization vs. Localization
Text A: Whether You Agree with Globality or Disagree, Don't Ignore It
Text B: Overseas Fever of Tsingtao Beer
Unit 10 Financial Institutions
Text A: Financial Institutions
Text B: How the Financial Crisis Was Built into the System?
Unit11 Managerial Accounting
Text A: Managerial Accounting: An Overview
Text B: Confusion with Managerial Accounting- Performance Management: Making It Work
Unit 12 Modern Logistics
Text A: Coming (Back) to America
Text B: Standard Logistics Information: the Basis for Modern Logistics
Unit13 Culture and Negotiation
Text A: Negotiations Across Cultural Boundaries
Text B: Negotiating in Different Countries
Unit 14 Intercultural Alliances
Text A: Managing Alliances Across Cultures
Text B: Joint Venture Between Toshiba and Motorola
Unit 15 Financial Personnel
Text A: International Financial Advisors
Text B: Training the Face of Your Firm
Unit 16 How to Stimulate Consumer Purchases
Text A: Emotional Connections or Functionality-What Really Drives Consumer Sales?
Text B: Consistent Marketing Provides Big Rewards