認知篇
1　主數(shù)據(jù)的認知...................................................... 002
1.1　說在主數(shù)據(jù)之前 ................................................................003
1.2　主數(shù)據(jù)概述 ........................................................................011
1.3　主數(shù)據(jù)管理與其他信息化工作的關(guān)系 ............................018
1.4　主數(shù)據(jù)管理與數(shù)據(jù)治理的關(guān)系 ........................................021
方法篇
2　主數(shù)據(jù)管理前期調(diào)研.............................................. 032
2.1　企業(yè)業(yè)務(wù)情況 ....................................................................033
2.2　主數(shù)據(jù)管理情況調(diào)研 ........................................................038
3　主數(shù)據(jù)建模......................................................... 043
3.1　主數(shù)據(jù)建模概述 ................................................................044
3.2　主數(shù)據(jù)的定義 ....................................................................047
3.3　主數(shù)據(jù)的編碼 ....................................................................047
3.4　主數(shù)據(jù)的屬性 ....................................................................050
3.5　數(shù)據(jù)的分類規(guī)范 ................................................................054
3.6　主數(shù)據(jù)的顆粒度問題 ........................................................057
4　主數(shù)據(jù)管理業(yè)務(wù)支撐體系建設(shè).................................. 060
4.1　業(yè)務(wù)支撐體系的建設(shè)目標 ................................................061
4.2　主數(shù)據(jù)管理組織 ................................................................062
4.3　 主數(shù)據(jù)的管理流程、維護時間和維護依據(jù) ....................064
4.4　外生主數(shù)據(jù)的管理特點 ....................................................067
5　主數(shù)據(jù)管理技術(shù)支撐體系建設(shè).................................. 069
5.1　技術(shù)支撐體系的建設(shè)目標 ................................................070
5.2　主數(shù)據(jù)的入口 ....................................................................071
5.3　主數(shù)據(jù)的管理與匯聚 ........................................................074
5.4　主數(shù)據(jù)分發(fā)與共享 ............................................................075
5.5　應(yīng)用系統(tǒng)獲取主數(shù)據(jù)后的處理 ........................................079
5.6　集團型企業(yè)主數(shù)據(jù)技術(shù)方案 ............................................081
6　主數(shù)據(jù)的歷史數(shù)據(jù)清洗........................................... 085
6.1　數(shù)據(jù)清洗的目的 ................................................................086
6.2　數(shù)據(jù)清洗的組織與范圍 ....................................................088
6.3　數(shù)據(jù)清洗工具 ....................................................................090
7　主數(shù)據(jù)管理項目實施及體系運營............................... 092
7.1　主數(shù)據(jù)管理項目概述 ........................................................093
7.2　主數(shù)據(jù)管理體系的運營 ....................................................096
數(shù)據(jù)篇
8　參照數(shù)據(jù)和枚舉數(shù)據(jù)............................................. 100
8.1　認識參照數(shù)據(jù)和枚舉數(shù)據(jù) ................................................101
8.2　參照主數(shù)據(jù)的管理方法 ....................................................104
8.3　參照數(shù)據(jù)管理的技術(shù)支撐 ................................................106
9　人員主數(shù)據(jù)......................................................... 107
9.1　人員主數(shù)據(jù)的定義及模型 ................................................108
9.2　人員主數(shù)據(jù)管理的要點 .................................................... 111
9.3　人員主數(shù)據(jù)管理的組織及流程 ........................................112
9.4　人員主數(shù)據(jù)管理技術(shù)解決方案 ........................................114
9.5　人員主數(shù)據(jù)清洗 ................................................................115
9.6　人員主數(shù)據(jù)管理FAQ .........................................................117
10　賬戶主數(shù)據(jù)管理................................................. 120
10.1　賬戶主數(shù)據(jù)的定義及模型 .............................................121
10.2　賬戶主數(shù)據(jù)管理的要點 .................................................122
10.3　賬戶主數(shù)據(jù)管理的組織及流程 .....................................124
10.4　賬戶主數(shù)據(jù)管理技術(shù)解決方案 .....................................125
10.5　賬戶主數(shù)據(jù)清洗 .............................................................129
10.6　賬戶主數(shù)據(jù)管理FAQ .....................................................130
11　組織主數(shù)據(jù)管理.................................................. 133
11.1　組織主數(shù)據(jù)的定義及模型 .............................................134
11.2　組織主數(shù)據(jù)管理的要點 .................................................136
11.3　組織主數(shù)據(jù)管理的組織及流程 .....................................138
11.4　組織主數(shù)據(jù)管理技術(shù)解決方案 .....................................140
11.5　組織主數(shù)據(jù)清洗 .............................................................142
11.6　組織主數(shù)據(jù)管理FAQ .....................................................143
12　客商主數(shù)據(jù)管理................................................. 145
12.1　客商主數(shù)據(jù)的定義及模型 .............................................146
12.2　客商主數(shù)據(jù)管理的要點 .................................................153
12.3　客商主數(shù)據(jù)管理的組織及流程 .....................................155
12.4　客商主數(shù)據(jù)管理技術(shù)解決方案 .....................................160
12.5　客商主數(shù)據(jù)清洗 .............................................................162
12.6　客商主數(shù)據(jù)管理FAQ .....................................................163
13　顧客主數(shù)據(jù)管理................................................. 166
13.1　顧客主數(shù)據(jù)的定義及模型 .............................................167
13.2　顧客主數(shù)據(jù)管理的要點 .................................................168
13.3　顧客主數(shù)據(jù)管理的組織及流程 .....................................170
13.4　顧客主數(shù)據(jù)管理技術(shù)解決方案 .....................................171
13.5　顧客主數(shù)據(jù)清洗 .............................................................173
13.6　顧客主數(shù)據(jù)管理FAQ .....................................................173
14　產(chǎn)品（商品）主數(shù)據(jù)管理...................................... 176
14.1　產(chǎn)品主數(shù)據(jù)的定義及模型 .............................................177
14.2　產(chǎn)品主數(shù)據(jù)管理的要點 .................................................186
XV
14.3　產(chǎn)品主數(shù)據(jù)管理的組織及流程 .....................................189
14.4　產(chǎn)品主數(shù)據(jù)管理技術(shù)解決方案 .....................................190
14.5　產(chǎn)品主數(shù)據(jù)清洗 .............................................................191
14.6　產(chǎn)品主數(shù)據(jù)管理FAQ .....................................................191
15　項目主數(shù)據(jù)管理................................................. 196
15.1　項目主數(shù)據(jù)的定義及模型 .............................................197
15.2　項目主數(shù)據(jù)管理的要點 .................................................200
15.3　項目主數(shù)據(jù)管理的組織及流程 .....................................202
15.4　項目主數(shù)據(jù)管理技術(shù)解決方案 .....................................203
15.5　項目主數(shù)據(jù)清洗 .............................................................204
15.6　項目主數(shù)據(jù)管理FAQ .....................................................205
16　資產(chǎn)主數(shù)據(jù)管理................................................. 207
16.1　資產(chǎn)主數(shù)據(jù)的定義及模型 .............................................208
16.2　資產(chǎn)主數(shù)據(jù)管理的要點 .................................................210
16.3　資產(chǎn)主數(shù)據(jù)管理的組織及流程 .....................................212
16.4　資產(chǎn)主數(shù)據(jù)管理技術(shù)解決方案 .....................................213
16.5　資產(chǎn)主數(shù)據(jù)清洗 .............................................................215
16.6　資產(chǎn)主數(shù)據(jù)管理FAQ .....................................................216
17　物料主數(shù)據(jù)管理................................................. 218
17.1　物料主數(shù)據(jù)的定義及模型 .............................................219
17.2　物料主數(shù)據(jù)管理的要點 .................................................220
17.3　物料主數(shù)據(jù)管理的組織及流程 .....................................222
17.4　物料主數(shù)據(jù)管理技術(shù)解決方案 .....................................223
17.5　物料主數(shù)據(jù)清洗 .............................................................224
17.6　物料主數(shù)據(jù)管理FAQ .....................................................227
產(chǎn)品篇
18　主數(shù)據(jù)管理系統(tǒng)................................................. 232
18.1　主數(shù)據(jù)模型 .....................................................................233
18.2　主數(shù)據(jù)采集與分發(fā) .........................................................235
18.3　主數(shù)據(jù)管理的內(nèi)容 .........................................................240
18.4　主數(shù)據(jù)質(zhì)量管理 .............................................................244
18.5　數(shù)據(jù)關(guān)系與稽核 .............................................................246
18.6　移動端支持 .....................................................................249
18.7　系統(tǒng)與安全管理 .............................................................250
附錄A　主數(shù)據(jù)服務(wù)標準規(guī)范示例.................................. 255
附錄B　企業(yè)主數(shù)據(jù)管理規(guī)范示例.................................. 258