《商務英語導論（專門用途英語教學與研究前沿叢書）》一書全面、系統(tǒng)地探討了商務英語教學和研究領域的重要話題，將商務英語概念放在專門用途英語這一更加廣闊的領域中探討，向讀者展現(xiàn)了當今商務英語教學與研究的前沿動態(tài)和發(fā)展趨勢，以及英語在國際商務溝通中的重要作用。
全書分為五部分，共13章。第一部分介紹商務英語的概念，重點比較了國際商務英語和商務英語通用語的異同。第二部分探討商務英語口語的特點、跨文化商務溝通策略、商務英語口語教學。第三部分探討商務英語書面語的體裁特點、商務英語書面語寫作和教學。第四部分探討商務英語的互文性與互語性、新媒體技術及其在商務英語教學中的應用。第五部分探討商務英語教學法、教材設計、商務英語教學資源。
《商務英語導論（專門用途英語教學與研究前沿叢書）》每章都設計了真實任務和問題，提供了豐富的教學案例，對商務英語課程設計、教學與研究資源進行介紹，是一本通俗易懂的入門級教材和參考書，可供廣大商務英語教師、學習者、商務英語社會人士閱讀和參考。
總序
導讀
Part Ⅰ Introduction
Chapter 1 What Is Business English?
1 Introduction
2 Three studies of Business English
3 Business English around the world
4 Interconnections in Business English
5 The need for research-based teaching
6 Structure of the book
7 Summary
Chapter 2 International Business English and Business English as a Lingua Franca
1 Introduction
2 Defining Business English as a Lingua Franca and International Business English
3 Teaching English as a business lingua franca or international business language
4 Analyzing Business English as a Lingua Franca
5 Business English as a Lingua Franca and International Business English in context
6 Summary
Part Ⅱ Spoken Business English
Chapter 3 Introducing Spoken Business English
1 Introduction
2 Characteristics of spoken Business English
3 The importarnce of research based on real language data
4 Discourse-based studies of spoken Business English
5 Summary
Chapter 4 Intercultural Business Interactions
1 Introduction
2 The importance of research into spoken Business English in intercultural contexts
3 From intercultural misunderstanding to strategies that work
4 Relational strategies in multicultural meetings
5 Facework strategies in intercultural negotiations
6 Accom modation strategies in international meetings
7 Summary
Chapter 5 Teaching Spoken Business English
1 Introduction
2 Ritual exchanges in negotiations
3 Essential language in business meetings
4 The key characteristics of workplace discourse
5 Summary
Part Ⅲ Written Business English
Chapter 6 Introducing Written Business English
1 Introduction
2 Vijay Bhatia： a genre approach to written Business English
3 The influence of business culture and national culture on written Business English： three early studies
4 Using a genre approach in the teaching of Business English
5 Summary
Chapter 7 Understanding Written Business English
1 Introduction
2 The creation of texts
3 Context and collaboration in the teaching of written Business English
4 The response to texts
5 Using reader response in the teaching of written Business English
6 Summary
Chapter 8 Teaching Written Business English
1 Introduction
2 The influence of context and the Business English classroom
3 The response of business practitioners to student texts
4 Summary
Part Ⅳ The Modern Business World
Chapter 9 Intertextuality and Interdiscursivity in Business English
1 Introduction
2 Research in intertextuality and interdiscursivity in Business English
3 Intertextuality and interdiscursivity in the classroom
4 Summary
Chapter 10 New Media and Business English
1 Introduction
2 The need for multimedia literacy
3 New media and new technology in the Business English classroom
4 Summary
Part V Learners， Teachers， and Materials
Chapter 11 Teaching Approaches and Business English
1 Introduction
2 Project-based learning
3 Team-teaching
4 Blended learning
5 Summary
Chapter 12 Designing Business English Teaching Materials
1 Introduction
2 Needs analysis surveys and communication audits
3 Corpus-based approaches
4 Surveys of published materials
5 Assessment
6 Summary
Chapter 13 Business English Resources
1 Books and textbooks
2 Journals
3 Professional associations
4 Conferences and workshops
5 Corpora
6 Online teaching resources
References
Index
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