序 鴻雁悅讀：公共文化服務(wù)的中國創(chuàng)新······································ 1

前 言···························································································· 1

第一章 緒論··················································································· 1

一、高質(zhì)量發(fā)展與城市閱讀品牌建設(shè)················································ 1

二、我國城市閱讀品牌建設(shè)現(xiàn)狀······················································ 6

三、城市閱讀品牌的研究現(xiàn)狀························································17

第二章 城市閱讀品牌構(gòu)建與創(chuàng)新····················································· 23

一、閱讀品牌定位策劃··································································23

二、閱讀品牌標(biāo)識設(shè)計(jì)··································································30

三、城市閱讀品牌組織運(yùn)營····························································37

四、城市閱讀品牌宣傳推廣····························································45

五、城市閱讀品牌持續(xù)發(fā)展····························································52

六、公共圖書館在城市閱讀品牌建設(shè)和推廣中的作用··························57

第三章 呼和浩特市鴻雁悅讀計(jì)劃··············································· 63

一、鴻雁悅讀計(jì)劃的建設(shè)背景····················································63

二、鴻雁悅讀計(jì)劃的核心理念····················································81

三、鴻雁悅讀計(jì)劃的構(gòu)建運(yùn)營····················································86

四、鴻雁悅讀計(jì)劃的創(chuàng)新經(jīng)驗(yàn)·················································· 147

五、鴻雁悅讀計(jì)劃的未來展望·················································· 173

第四章 鴻雁悅讀計(jì)劃系列品牌活動(dòng)典型案例································· 183

一、鴻雁書房：新時(shí)代高品質(zhì)公共文旅服務(wù)空間······························ 183

二、鴻雁大講堂：說古論今弘揚(yáng)核心價(jià)值觀···································· 193

三、鴻雁傳書：讀思寫傳一體化閱讀推廣活動(dòng)································· 198

四、閱趣小嘎魯：創(chuàng)新少兒閱讀推廣品牌活動(dòng)····························· 201

五、敕勒川閱讀季：傳統(tǒng)與現(xiàn)代交融的全民閱讀推廣活動(dòng)·················· 205

六、經(jīng)典朗讀大賽：品讀經(jīng)典 滋養(yǎng)心靈········································· 211

七、公交服務(wù)模式：公共閱讀服務(wù)可及性新突破························· 214

八、文化扶貧：激發(fā)自信助推鄉(xiāng)村振興·········································· 217

九、青城記憶：述往思來培育文化自信······································ 221

第五章 城市閱讀品牌的發(fā)展趨勢···················································· 225

一、政府主導(dǎo)社會(huì)化發(fā)展的多元建設(shè)格局······································· 225

二、線上線下融合互動(dòng)的靈活服務(wù)體系·········································· 230

三、文旅融合將成為創(chuàng)新著力點(diǎn)··················································· 234

四、未來將面臨的挑戰(zhàn)與發(fā)展困境················································ 239

附 錄························································································· 242

附錄一 鴻雁悅讀計(jì)劃入選中共中央組織部《貫徹落實(shí)習(xí)近平新時(shí)

代中國特色社會(huì)主義思想、在改革發(fā)展穩(wěn)定中攻堅(jiān)克難案例》···· 242

附錄二 關(guān)于印發(fā)《內(nèi)蒙古自治區(qū)鴻雁圖書悅讀三年行動(dòng)計(jì)劃

（20182020 年）》的通知··············································· 251

附錄三 關(guān)于印發(fā)《關(guān)于進(jìn)一步扎實(shí)推進(jìn)鴻雁悅讀計(jì)劃的實(shí)施意

見》的通知··································································· 262

附錄四 鴻雁悅讀體系建設(shè)與服務(wù)規(guī)范······································ 269

附錄五 鴻雁悅讀項(xiàng)目宣傳片腳本············································ 278

附錄六 鴻雁悅讀計(jì)劃國際圖書館界獎(jiǎng)項(xiàng)申報(bào)文本······················ 282

附錄七 鴻雁悅讀計(jì)劃相關(guān)媒體報(bào)道列表··································· 299

后 記························································································· 314