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網(wǎng)店美工 讀者對象:在校大中專學(xué)生、自學(xué)愛好者
本書以 Photoshop 軟件為工具,通過 8 個項目全面、詳細地介紹了網(wǎng)店設(shè)計與裝修的基本方法和技巧。具體內(nèi)容為:網(wǎng)店美工入門基礎(chǔ)、網(wǎng)店圖片設(shè)計、網(wǎng)店文字和圖形應(yīng)用、網(wǎng)上店鋪裝修、頁面設(shè)計、主圖、鉆展圖片和直通車圖片的設(shè)計與制作、圖片的切片與管理及裝修服裝店鋪實例。本書實例豐富、內(nèi)容翔實、操作方法簡單易學(xué),不僅適合作為電子商務(wù)專業(yè)大中專學(xué)生的教材,還可供感興趣的讀者及相關(guān)的專業(yè)人士參考。本書附有電子資料,包括書中所有實例的源文件及軟件操作過程的錄屏動畫,另附贈了大量的實例素材供讀者在學(xué)習(xí)中使用。
彭敢,1984年出生于江蘇淮安,計算機專業(yè)碩士,江蘇財經(jīng)職業(yè)技術(shù)學(xué)院副研究員。教授多門專業(yè)課程,發(fā)表論文二十余篇;主持市廳級課題2項,主持校級教改課題8項,授權(quán)實用新型專利十余項;指導(dǎo)學(xué)生獲全國保險綜合業(yè)務(wù)技能大賽一等獎;江蘇省優(yōu)秀畢業(yè)設(shè)計三等獎;指導(dǎo)學(xué)生省級大學(xué)生實踐創(chuàng)新2項、校級6項;獲淮安市科技進步獎三等獎、淮安市優(yōu)秀發(fā)明專利,多次獲校級先進工作者、優(yōu)秀教育工作者、優(yōu)秀共產(chǎn)黨員、校級服務(wù)能手。
項目一 網(wǎng)店美工入門基礎(chǔ) ············································································.1
任務(wù) 1 網(wǎng)店美工的概念 ··········································································.2 任務(wù)引入 ························································································.2 知識準(zhǔn)備 ························································································.2 一、了解網(wǎng)店美工 ············································································.2 二、了解網(wǎng)店裝修的作用 ···································································.3 三、網(wǎng)店美工圖片的文件格式 ·····························································.4 任務(wù)總結(jié) ························································································.5 任務(wù) 2 網(wǎng)店美工的配色 ··········································································.5 任務(wù)引入 ························································································.5 知識準(zhǔn)備 ························································································.5 一、色彩的基礎(chǔ)知識 ·········································································.5 二、色彩搭配的技巧 ·········································································.7 任務(wù)總結(jié) ························································································.9 任務(wù) 3 商品拍攝 ···················································································.9 任務(wù)引入 ························································································.9 知識準(zhǔn)備 ························································································.9 一、選擇攝影器材 ············································································.9 二、攝影技巧 ················································································.10 三、攝影中的基本構(gòu)圖 ····································································.11 任務(wù)總結(jié) ······················································································.12 項目總結(jié) ····························································································.12 項目實戰(zhàn) ····························································································.12 實戰(zhàn) 繪制化妝品海報 ····································································.12 項目二 網(wǎng)店圖片設(shè)計 ················································································.18 任務(wù) 1 初識 Photoshop ··········································································.19 任務(wù)引入 ······················································································.19 知識準(zhǔn)備 ······················································································.19 一、新建與打開圖片 ·······································································.19 二、查看商品圖片細節(jié) ····································································.22 三、為商品添加注釋信息 ·································································.25 四、網(wǎng)店裝修圖片的保存 ·································································.26 任務(wù)總結(jié) ······················································································.28 任務(wù) 2 圖片調(diào)色 ·················································································.28 任務(wù)引入 ······················································································.28 知識準(zhǔn)備 ······················································································.28 一、調(diào)整偏色的商品圖片 ·································································.29 二、調(diào)整圖片的對比度 ····································································.30 三、調(diào)整曝光不足的圖片 ·································································.31 四、自由更改圖片中的顏色 ······························································.33 任務(wù)總結(jié) ······················································································.34 任務(wù) 3 圖片修飾 ·················································································.34 任務(wù)引入 ······················································································.34 知識準(zhǔn)備 ······················································································.34 一、調(diào)整圖片尺寸 ··········································································.34 二、網(wǎng)店圖片的摳圖技巧 ·································································.37 三、網(wǎng)店圖片的瑕疵修復(fù) ·································································.45 任務(wù)總結(jié) ······················································································.47 項目總結(jié) ····························································································.47 項目實戰(zhàn) ····························································································.48 實戰(zhàn) 汽車變色 ·············································································.48 項目三 網(wǎng)店文字和圖形應(yīng)用 ·······································································.49 任務(wù) 1 文字的基礎(chǔ)設(shè)計 ········································································.50 任務(wù)引入 ······················································································.50 知識準(zhǔn)備 ······················································································.50 任務(wù)總結(jié) ······················································································.55 任務(wù) 2 特效字 ····················································································.55 任務(wù)引入 ······················································································.55 知識準(zhǔn)備 ······················································································.56 一、玉雕文字 ················································································.56 二、光芒字 ···················································································.58 三、透視字 ···················································································.60 四、立體字 ···················································································.62 任務(wù)總結(jié) ······················································································.67 任務(wù) 3 圖形的應(yīng)用 ··············································································.67 任務(wù)引入 ······················································································.67 知識準(zhǔn)備 ······················································································.67 一、在商品圖片中繪制規(guī)則圖形 ························································.68 二、在商品圖片中繪制不規(guī)則圖形 ·····················································.69 任務(wù)總結(jié) ······················································································.71 項目總結(jié) ····························································································.71 項目實戰(zhàn) ····························································································.71 實戰(zhàn) 制作水晶透明文字 ·································································.71 項目四 網(wǎng)上店鋪裝修 ················································································.75 任務(wù) 1 設(shè)計店標(biāo) ·················································································.76 任務(wù)引入 ······················································································.76 知識準(zhǔn)備 ······················································································.76 任務(wù)總結(jié) ······················································································.76 任務(wù) 2 設(shè)計店招與導(dǎo)航 ········································································.77 任務(wù)引入 ······················································································.77 知識準(zhǔn)備 ······················································································.77 一、設(shè)計店招 ················································································.77 二、設(shè)計導(dǎo)航 ················································································.84 任務(wù)總結(jié) ······················································································.97 任務(wù) 3 設(shè)計模板 ·················································································.97 任務(wù)引入 ······················································································.97 知識準(zhǔn)備 ······················································································.98 一、模板的管理 ·············································································.98 二、模塊的設(shè)置 ············································································.100 任務(wù)總結(jié) ·····················································································.101 項目總結(jié) ···························································································.101 項目實戰(zhàn) ···························································································.101 實戰(zhàn) 制作化妝品導(dǎo)航條 ································································.101 項目五 頁面設(shè)計 ····················································································.104 任務(wù) 1 網(wǎng)店首頁的設(shè)計 ······································································.105 任務(wù)引入 ····················································································.105 知識準(zhǔn)備 ····················································································.105 一、網(wǎng)店首頁概述 ········································································.105 二、輪播海報 ··············································································.106 三、歡迎模塊 ··············································································.107 四、促銷廣告 ···············································································.114 五、收藏區(qū)與客服區(qū) ······································································.119 任務(wù)總結(jié) ····················································································.128 任務(wù) 2 商品詳情頁的設(shè)計 ···································································.128 任務(wù)引入 ····················································································.128 知識準(zhǔn)備 ····················································································.128 一、商品詳情頁概述 ·····································································.129 二、商品詳情頁的制作 ··································································.129 任務(wù)總結(jié) ····················································································.136 項目總結(jié) ··························································································.136 項目實戰(zhàn) ··························································································.137 實戰(zhàn) 制作金飾的商品描述 ····························································.137 項目六 主圖、鉆展圖片和直通車圖片的設(shè)計與制作 ·······································.140 任務(wù) 1 主圖的設(shè)計與制作 ···································································.141 任務(wù)引入 ····················································································.141 知識準(zhǔn)備 ····················································································.141 一、主圖的設(shè)計要點 ·····································································.141 二、主圖的制作 ···········································································.141 任務(wù)總結(jié) ····················································································.150 任務(wù) 2 鉆展圖片的設(shè)計與制作 ·····························································.150 任務(wù)引入 ····················································································.150 知識準(zhǔn)備 ····················································································.150 一、鉆展圖片的設(shè)計原則 ·······························································.150 二、鉆展圖片的制作 ·····································································.151 任務(wù)總結(jié) ····················································································.158 任務(wù) 3 直通車圖片的設(shè)計與制作 ··························································.159 任務(wù)引入 ·····················································································.159 知識準(zhǔn)備 ·····················································································.159 一、直通車圖片的設(shè)計原則 ·····························································.159 二、直通車圖片的制作 ···································································.160 任務(wù)總結(jié) ·····················································································.168 項目總結(jié) ···························································································.168 項目實戰(zhàn) ···························································································.169 實戰(zhàn) 制作涼拖直通車 ···································································.169 項目七 圖片的切片與管理 ·········································································.171 任務(wù) 1 圖片切片 ················································································.172 任務(wù)引入 ·····················································································.172 知識準(zhǔn)備 ·····················································································.172 一、創(chuàng)建切片 ···············································································.172 二、設(shè)置切片選項 ·········································································.174 任務(wù)總結(jié) ·····················································································.176 任務(wù) 2 素材中心 ················································································.177 任務(wù)引入 ·····················································································.177 知識準(zhǔn)備 ·····················································································.177 一、素材中心概述 ·········································································.177 二、素材中心的功能 ······································································.178 任務(wù)總結(jié) ·····················································································.183 項目總結(jié) ···························································································.184 項目實戰(zhàn) ···························································································.184 實戰(zhàn) 還原素材圖片 ······································································.184 項目八 裝修服裝店鋪實例 ·········································································.186 一、設(shè)計店招和導(dǎo)航 ······································································.186 二、設(shè)計歡迎模塊 ·········································································.188 三、設(shè)計客服區(qū) ············································································.191 四、設(shè)計商品詳情 ·········································································.192 五、售后服務(wù)區(qū) ············································································.195
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