INTRODUCTION 8

導(dǎo)言

THE HUMAN DIMENSION

（職場(chǎng)中有關(guān)）人的維度

1 The working environment 10

工作環(huán)境

A My work is so rewarding

我的工作很有價(jià)值

B I like the teamwork

我喜歡團(tuán)隊(duì)合作

C I like the perks

我喜歡額外福利

2 Management styles 1 12

管理風(fēng)格1

A Motivation 1

激勵(lì)1

B Motivation 2

激勵(lì)2

C Theory X and Theory Y

X理論和Y理論

3 Management styles 2 14

管理風(fēng)格2

A Hygiene factors

保健因素

B Motivator factors

激勵(lì)因素

C Empowerment

授權(quán)

4 Employment and employability 16

就業(yè)和就業(yè)能力

A Outsourcing

外包

B Employability

就業(yè)能力

C Freelancers

自由職業(yè)者

5 Flexibility and inflexibility 18

柔性和剛性

A Ways of working

工作方式

B Job flexibility

工作靈活性

C Job protection

勞動(dòng)保護(hù)

6 Worklife balance 20

工作與生活的平衡

A Stress

壓力

B The causes of stress

導(dǎo)致壓力的原因

C Quality of life

生活質(zhì)量

7 Managing talent 1 22

管理人才1

A Talent

人才

B Recruiting talent

招聘人才

C Managing talent

管理人才

8 Managing talent 2 24

管理人才2

A Talent management 1

人才管理1

B Talent management 2

人才管理2

C Mentoring and coaching

督導(dǎo)和教練技術(shù)培訓(xùn)

9 Team building 26

團(tuán)隊(duì)建設(shè)

A Teams

團(tuán)隊(duì)

B Team players

團(tuán)隊(duì)角色

C Stages of team life

團(tuán)隊(duì)的各個(gè)階段

10 The right skills 28

合適的技能

A Hard and soft skills

硬技能和軟技能

B Emotional intelligence 1

情商1

C Emotional intelligence 2

情商2

11 Equality and diversity 30

平等和多樣性

A Equality

平等

B Diversity

多樣性

C Word combinations with diversity

帶diversity的詞語(yǔ)搭配

QUALITY

質(zhì)量

12 What is quality? 32

什么是質(zhì)量

A Quality in manufacturing

制造業(yè)的質(zhì)量

B Quality in services

服務(wù)業(yè)的質(zhì)量

C Widening the definition of quality

拓寬質(zhì)量的定義

13 Quality standards 34

質(zhì)量標(biāo)準(zhǔn)

A Standards and certification

標(biāo)準(zhǔn)和認(rèn)證

B ISO 9000 and others

ISO 9000及其他

14 Quality and people 36

質(zhì)量和人

A Investors in People

人力資本投資者

B The EFQM Excellence Model

EFQM卓越質(zhì)量模型

15 Striving for perfection 38

精益求精

A Benchmarking and best practice

標(biāo)桿管理和最佳實(shí)踐

B Six Sigma quality

六西格瑪質(zhì)量

COMPETITIVE STRATEGY

競(jìng)爭(zhēng)戰(zhàn)略

16 Strategic thinking 40

戰(zhàn)略思考

A Strategy

戰(zhàn)略

B Word combinations with strategic

帶strategic的詞語(yǔ)搭配

C Companies and markets

公司和市場(chǎng)

17 Competition 42

競(jìng)爭(zhēng)

A Competition

競(jìng)爭(zhēng)

B Competing and competitive

competing和competitive

18 Companies and their industries 44

公司及其行業(yè)

A Competitive forces

競(jìng)爭(zhēng)力

B SWOT analysis

SWOT分析

C Be good at something

在某些方面有優(yōu)勢(shì)

19 Key strategic issues 46

關(guān)鍵戰(zhàn)略問(wèn)題

A Industries and their players

產(chǎn)業(yè)及其參與者

B Mergers and acquisitions (M&A)

并購(gòu)

C Make or buy?

生產(chǎn)還是購(gòu)買

20 Innovation 48

創(chuàng)新

A Innovation and the development process

創(chuàng)新與開(kāi)發(fā)過(guò)程

B Pioneers, followers and disruptors

開(kāi)拓者、追隨者和破壞者

C Shakeout and consolidation

洗牌和整合

21 Preparing for the future 50

為未來(lái)做準(zhǔn)備

A Scenario planning

情景規(guī)劃

B Futurology

未來(lái)學(xué)

C Risk management

風(fēng)險(xiǎn)管理

22 Risk and uncertainty 52

風(fēng)險(xiǎn)和不確定性

A Incurring risks

引致風(fēng)險(xiǎn)

B Attitudes to risk

對(duì)風(fēng)險(xiǎn)的態(tài)度

C Insurance

保險(xiǎn)

MARKETING

市場(chǎng)營(yíng)銷

23 The four Ps and beyond 54

4P營(yíng)銷及其他

A The four Ps

4P營(yíng)銷

B Three more Ps

另外的3P

24 Customer satisfaction 56

客戶滿意度

A The four Cs

4C營(yíng)銷

B Customer expectations

客戶期望

C Customer dissatisfaction

客戶不滿意

25 Knowing your customers 1 58

了解你的客戶1

A Market intelligence and market research

市場(chǎng)信息和市場(chǎng)調(diào)研

B Research stages

調(diào)研階段

C Marketing plans

營(yíng)銷計(jì)劃

26 Knowing your customers 2 60

了解你的客戶2

A Segmentation

市場(chǎng)細(xì)分

B Customer groups

客戶群體

C New technologies, new concerns

新技術(shù)和新?lián)鷳n

27 Knowing your customers 3 62

了解你的客戶3

A Data and databases

數(shù)據(jù)和數(shù)據(jù)庫(kù)

B Customer relationship management

客戶關(guān)系管理

28 Brands and branding 64

品牌和品牌打造

A Brand equity

品牌價(jià)值

B Brand positioning and differentiation

品牌定位和差異化

C Brand stretching

品牌延伸

29 Global brands 66

全球品牌

A Steps abroad 1

走向國(guó)外1

B Steps abroad 2

走向國(guó)外2

C Think global, act local?

全球化思維，本土化行動(dòng)

LOGISTICS

物流

30 Supply chain management 68

供應(yīng)鏈管理

A Manufacturing

制造業(yè)

B Vertical integration

縱向一體化

C Retailing

零售業(yè)

31 Logistics 70

物流

A Logistics

物流

B Word combinations with logistical

帶logistical的詞語(yǔ)搭配

C Reverse logistics

逆向物流

32 Outsourcing and offshoring 72

外包和離岸外包

A Outsourcing

外包

B Business process outsourcing

業(yè)務(wù)流程外包

C Offshoring

離岸外包

THE INTERNET AND ITS USES

互聯(lián)網(wǎng)及其使用

33 Accessing the internet 74

互聯(lián)網(wǎng)訪問(wèn)

A Broadband internet

寬帶網(wǎng)絡(luò)

B Mobile internet

移動(dòng)網(wǎng)絡(luò)

C Moores law

摩爾定律

34 Online communication 76

線上溝通

A Web 2.0

Web 2.0

B Keeping in touch

保持聯(lián)系

C Website attractiveness

網(wǎng)站的吸引力

35 Knowledge and the

internet 78

知識(shí)與互聯(lián)網(wǎng)

A Knowledge creation

知識(shí)創(chuàng)造

B Intranets

內(nèi)聯(lián)網(wǎng)

C Global communities

全球社區(qū)

36 Internet security 80

網(wǎng)絡(luò)安全

A Attack and defence

攻擊和防御

B Cybercrime

網(wǎng)絡(luò)犯罪

C Privacy and confidentiality

隱私和保密

37 The sharing economy 82

共享經(jīng)濟(jì)

A The Uberisation process

優(yōu)步化過(guò)程

B Disruption

打破常規(guī)

C Crowdfunding

眾籌

38 Intellectual property 84

知識(shí)產(chǎn)權(quán)

A Downloading

下載

B Copyright infringement

侵犯版權(quán)

C Digital rights management

數(shù)字版權(quán)管理

COMPANY FINANCE

公司理財(cái)

39 Financial performance 86

財(cái)務(wù)業(yè)績(jī)

A Finance

金融（理財(cái)）

B Financial reporting

財(cái)務(wù)報(bào)告

C The financial year

財(cái)年

D Shareholders, bondholders and lenders

股東、債券持有人和出借人

40 Profit and loss account 88

損益賬戶

A Accruals accounting

權(quán)責(zé)發(fā)生制

B Profit and loss

利潤(rùn)和損失

C Earnings

收益

41 Balance sheet 1 90

資產(chǎn)負(fù)債表1

A Assets

資產(chǎn)

B Depreciation

折舊

42 Balance sheet 2 92

資產(chǎn)負(fù)債表2

A Liabilities

負(fù)債

B Shareholders equity

股東權(quán)益

43 Cashflow statement 94

現(xiàn)金流量表

A Cash inflows and outflows

現(xiàn)金流入和流出

B Types of cashflow

現(xiàn)金流的類型

44 Comparing performance 96

業(yè)績(jī)比較

A Profit and profitability

利潤(rùn)和盈利能力

B Investment ratios

投資比率

C Return on equity

股權(quán)收益率

D Leverage

杠桿

45 Shareholder value 98

股東價(jià)值

A Yield

收益率

B Priceearnings ratio

市盈率

C Maximizing shareholder value

股東價(jià)值最大化

46 Accounting standards 100

會(huì)計(jì)準(zhǔn)則

A Audits and their transparency

審計(jì)及其透明度

B International standards

國(guó)際標(biāo)準(zhǔn)

BOOM AND BUST

繁榮和蕭條

47 The business cycle 102

經(jīng)濟(jì)周期

A Key indicators

關(guān)鍵指標(biāo)

B The business cycle

經(jīng)濟(jì)周期

C Boom and bust

繁榮和蕭條

48 Bursting bubbles 104

泡沫破滅

A Bubbles

泡沫

B The credit crunch

信貸緊縮

C The real economy

真實(shí)經(jīng)濟(jì)

CORPORATE RESPONSIBILITY

企業(yè)責(zé)任

49 Corporate social responsibility 106

企業(yè)社會(huì)責(zé)任

A Ethics

倫理

B Accountability and transparency

問(wèn)責(zé)和透明度

C Corporate social responsibility

企業(yè)社會(huì)責(zé)任

50 Social reporting 108

社會(huì)報(bào)告

A Social reporting

社會(huì)報(bào)告

B Word combinations with social

帶social的詞語(yǔ)搭配

C Labour standards

勞工標(biāo)準(zhǔn)

51 Green issues 110

環(huán)保問(wèn)題

A Environmental damage

環(huán)境破壞

B Eco-friendly products

環(huán)保產(chǎn)品

C Recycling

回收利用

52 Climate change 112

氣候變化

A Global warming

全球變暖

B Carbon management

碳管理

C Carbon trading

碳排放交易

D Carbon capture

碳捕獲

53 Corporate governance 114

公司治理

A Board organization

董事會(huì)結(jié)構(gòu)

B Separation of roles

角色分離

C Rewards for success (and failure)

對(duì)成功（和失�。┑莫�(jiǎng)勵(lì)

54 Ethical investment 116

倫理投資

A Activist shareholders

活躍股東

B Controversial products

有爭(zhēng)議的產(chǎn)品

C Socially responsible investment

社會(huì)責(zé)任投資

THE GLOBAL ECONOMY

全球經(jīng)濟(jì)

55 Globalization 118

全球化

A Paths to prosperity

繁榮之路

B GDP and GNI

國(guó)內(nèi)生產(chǎn)總值和國(guó)民總收入

C Globalizing trends

全球化趨勢(shì)

56 Investment and debt 120

投資和債務(wù)

A Direct investment

直接投資

B Borrowing

借款

C Word combinations with debt

帶debt的詞語(yǔ)搭配

57 Trade 122

貿(mào)易

A Dismantling the barriers

消除壁壘

B Protected industries

受保護(hù)產(chǎn)業(yè)

C Fair trade

公平貿(mào)易

58 International aid 124

國(guó)際援助

A Humanitarian aid

人道主義援助

B Development aid

發(fā)展援助

C The aims of aid

援助的目的

59 Sustainable development 126

可持續(xù)發(fā)展

A Sustainability

可持續(xù)性

B Word combinations with sustainable

帶sustainable的詞語(yǔ)搭配

C Sustainable development goals

可持續(xù)發(fā)展目標(biāo)

INTERCULTURAL ISSUES

跨文化問(wèn)題

60 Intercultural teams 128

跨文化團(tuán)隊(duì)

A Cultural issues

文化問(wèn)題

B International teams

國(guó)際團(tuán)隊(duì)

61 Intercultural meetings 130

跨文化會(huì)議

A Meeting preparation

會(huì)議準(zhǔn)備

B Cultural preparation

跨文化方面的準(zhǔn)備

C Running the meeting

主持會(huì)議

62 Intercultural networking 132

跨文化職場(chǎng)人際關(guān)系網(wǎng)

A The right attitude

正確的態(tài)度

B Good etiquette

良好的禮節(jié)

C Business cards

名片

WRITING

寫(xiě)作

63 Business writing 1 134

商務(wù)寫(xiě)作1

A CVs

簡(jiǎn)歷

B Job enquiry

職位問(wèn)詢

64 Business writing 2 136

商務(wù)寫(xiě)作2

A Invitation

邀請(qǐng)

B Acknowledgement

回信確認(rèn)

65 Business writing 3 138

商務(wù)寫(xiě)作3

A Outlines

提綱

B Openings and introductions

開(kāi)頭和介紹

C Describing visuals

視覺(jué)化表達(dá)

66 Business writing 4 140

商務(wù)寫(xiě)作4

A Linking ideas

思路銜接

B Forecasts

預(yù)測(cè)

Answer key 142

答案

Index 160

索引