高職教育作為我國高等教育的全新組成部分，如何確立培養(yǎng)目標來適應時代要求，培養(yǎng)高素質的技能型人才，已經成為人們關心的問題。教材作為教育系統(tǒng)的軟件，它不僅反映著社會發(fā)展的要求，在某種程度上還直接決定著受教育者的培養(yǎng)質量。因此，目前國內外都非常注意教材的開發(fā)和建設。為了適應高職高專國際經濟與貿易、商務英語等專業(yè)外貿函電教學的需要，我們組織省內部分高職高專院校的教師、企業(yè)人士編寫了高職高�，F(xiàn)代服務業(yè)商務英語系列教材中的“商務英語函電”教材。
為了使教材編寫適應高職教育的特點以及時代發(fā)展的要求，我們在編寫過程中盡量把最新的內容吸收到教材中來，充分體現(xiàn)高職高專教材“以能力為本位、以應用為目的、以學生為主體的特點”�！热萆贤怀隽恕澳芰ε囵B(yǎng)”‘和“創(chuàng)新教育”，例如：本書的章節(jié)按照外貿業(yè)務流程編排，使學生通過學習很快掌握知識，熟悉外貿進出口工作的整個過程�！ �
作為高職高專教材，為了方便教學和學生自主學習，每個章節(jié)前都有外貿業(yè)務簡介和崗位要求，每個章節(jié)所選用信函中的重點、難點和例句都加有英漢注釋，除了課后的詞匯練習、句子結構練習和信函翻譯、撰寫練習，我們還在每個章節(jié)后面選用了外貿業(yè)務的各種單據(jù)和實訓材料供學生操練，本書還配有習題答案。
前言
Chapter Ⅰ Structure and Format of Business Letters
Chapter Ⅱ Establishing Business Relations
Brief Introduction
Lesson l Developing Client Base
Lesson 2 Request for Establishment of Business Relations
(A)A Letter from an Importer
(B)A Reply to the Above
Lesson 3 Transferring Business Relations
Lesson 4 Credit Enquiries
(A)Credit Enquiries
(B)A Reply to the Above
Skill Training for Establishing Business Relations
Chapter Ⅲ EnquiriesOffers and Counteroffers
Bfief IntroduCtion
前言
Chapter Ⅰ Structure and Format of Business Letters
Chapter Ⅱ Establishing Business Relations
Brief Introduction
Lesson l Developing Client Base
Lesson 2 Request for Establishment of Business Relations
(A)A Letter from an Importer
(B)A Reply to the Above
Lesson 3 Transferring Business Relations
Lesson 4 Credit Enquiries
(A)Credit Enquiries
(B)A Reply to the Above
Skill Training for Establishing Business Relations
Chapter Ⅲ EnquiriesOffers and Counteroffers
Bfief IntroduCtion
Lesson 5 First Enquiry
(A)A First Enquiry
(B)A Reply to the Above Letter
Lesson 6 Specific Enquiry
(A)A Specific Enquiry
(B)A Reply to the Specific Enquiry
Lesson 7 0ffers
(A)A Firm Offer for Men，S Shirts and Men，S Jackets
(B)A Non-firm Offer for Tablecloths
Lesson 8 Counter0ffers
(A)Asking for Price Reduction
(B)Declining Counter-offer
(C)Accepting Counter-offer
Skill Training for Enquiries，Offers and Counter-offers
Chapter Ⅳ Orders
Brief Introduction
Lesson 9 An Order
(A)An Order for Evening Wear
(B)A Reply
Lesson l0 Declining an Order
(A)Declining an Order
(B)Offering Substitutes
Lesson ll Conclusion of Business
(A)Sending an S／C
(B)Counter-signature
sbu Training for Orders
Chapter Ⅴ Payment
Brief Introduction
Lesson l2 Asking for D／P Payment
Lesson l3 D／P Payment
(A)Declining D／P Payment
(B)Accepting D／P Payment
Lesson l4 Payment
(A)Asking for Payment
(B)Demanding Overdue Payment
skjll Training for Payment
Chapter Ⅵ L／C EstablishmentExtension and Amendment
Brief Introducfion
Lesson l5 Establishment of L／C
(A)Urging Establishment of L／C
(B)A Reply
Lesson l6 Asking for Extension of the L／C
Lesson l7 Asking for Amendment to the L／C
sbu Training for L／C EstablishmentExtension and Amendment
Chapter Ⅶ Packing and Shipment
Brief Introduction
Lesson l8 Packing Requirements
Lesson l9 Changing Packing Requirement
Lesson 20 Shipment
(A)Urging Shipment
(B)A Reply
Lesson 21 Transshipment and Partial Shipments
(A)Asking for Transshipment and Partial Shipments
(B)A Reply
Lesson 22 Information on Container Service
Skill Training for Packing and Shipment
Chapter Ⅷ Insurance
Bfief IntroduCuon
Lesson 23 About Insurance
Lesson 24 Insurance Advising
(A)Insurance Advising(1)
(B)Insurance Advising(2)
Lesson 25 Coveting Insurance and Insurance Clause
(A)Open Policy
(B)Insurance Clause
Skill Training for Insurance
Chapter Ⅸ Claims
Bfief Introduction
Lesson 26 Claims
(A)The Claim for Short-shipment
(B)Declining the Claim
Lesson 27 Claim for Poor Packing
Lesson 28 Claim for Short-delivery
Skill Training for Claims
Chapter Ⅹ Agency
Bfief Introduction
Lesson 29 Sole Agency
(A)Applications for Sole Agency
(B)An Unfavorable Reply
Lesson 30 A Favorable Reply to the Request for Sole Agency
Lesson 31 Sole Agency Agreement
Skill Training for Agency
Appendix Some Useful Documents
References
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