外貿(mào)英語函電(全國高等職業(yè)教育示范專業(yè)規(guī)劃教材 )
定 價：26 元
叢書名：全國高等職業(yè)教育示范專業(yè)規(guī)劃教材
- 作者：林繼玲，莫馥寧 主編
- 出版時間：2014/2/1
- ISBN：9787111448792
- 出 版 社：機械工業(yè)出版社
- 中圖法分類：F75
- 頁碼：193
- 紙張：膠版紙
- 版次：1
- 開本：16開
本書是一本校企合作共同開發(fā)的教材，是外貿(mào)函電課程開展“工學結合”實踐教學的指導用書。本書按照國際貿(mào)易流程編寫，內(nèi)容主要涵蓋：①外貿(mào)基本理論；②商務洽談、簽訂合同、執(zhí)行訂單等環(huán)節(jié)中的英文信函寫作；③外貿(mào)業(yè)務實操技能。教材著重“仿真實踐教學法”，大部分實訓內(nèi)容都以真實外貿(mào)公司業(yè)務為背景，旨在提高學生函電寫作的興趣及實踐技能。
另外，本書強調(diào)電子商務在外貿(mào)行業(yè)中的重要作用，提倡積極利用電子商務促進外貿(mào)行業(yè)發(fā)展。
Preface 前言
Chapter 1 Language Style and Layout of a Business Letter
Chapter 2 Establishment of Business Relations and Credit Status Enquiries
Chapter 3 Sales Promotion
Chapter 4 Business Negotiation
Chapter 5 Order and Business Contract
Chapter 6 Terms of Payment
Chapter 7 Letter of Credit
Chapter 8 Packing, Marking and Shipment
Chapter 9 Insurance
Chapter 10 Claim and Settlement
Chapter 11 Agency
Appendix
Common Terms in International Trade
Appendix Preface 前言
Chapter 1 Language Style and Layout of a Business Letter
Chapter 2 Establishment of Business Relations and Credit Status Enquiries
Chapter 3 Sales Promotion
Chapter 4 Business Negotiation
Chapter 5 Order and Business Contract
Chapter 6 Terms of Payment
Chapter 7 Letter of Credit
Chapter 8 Packing, Marking and Shipment
Chapter 9 Insurance
Chapter 10 Claim and Settlement
Chapter 11 Agency
Appendix
Common Terms in International Trade
Appendix
Common Abbreviations in International Trade
Appendix
Resource Interlinks
Keys to Practice and Training
References
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