《高等院校電子商務(wù)專業(yè)本科系列教材：電子商務(wù)英語教程》旨在使讀者掌握電子商務(wù)專業(yè)領(lǐng)域的英語術(shù)語，培養(yǎng)和提高讀者閱讀和翻譯專業(yè)英語文獻(xiàn)資料的能力，《高等院校電子商務(wù)專業(yè)本科系列教材：電子商務(wù)英語教程》由16個單元和補(bǔ)充閱讀組成，涵蓋了電子商務(wù)領(lǐng)域的基本理論、基本知識、基本技術(shù)和基本應(yīng)用，所選話題包括電子商務(wù)模式、電子商務(wù)營銷、電子商務(wù)廣告戰(zhàn)略、支付、互聯(lián)網(wǎng)協(xié)議、供應(yīng)鏈、安全問題、法律問題、電子商務(wù)經(jīng)濟(jì)學(xué)、電子商務(wù)管理、信息經(jīng)濟(jì)、應(yīng)用問題、移動商務(wù)、團(tuán)購。每主題單元由主課文、副課文、詞匯、注解和習(xí)題構(gòu)成。
《高等院校電子商務(wù)專業(yè)本科系列教材：電子商務(wù)英語教程》可以作為電子商務(wù)專業(yè)、信息管理專業(yè)、市場營銷專業(yè)的專業(yè)英語教材，也可以作為《電子商務(wù)概論》課程的英語教材。
Unit 1 Electronic Commerce Theory
Text A Overview of Electronic Commerce
Text B Advantages and Disadvantages of Electronic Commerce
Unit 2 Electronic Business Model
Text A Nine Business Models on the Web
Text B A Case： the Success of Taobao in China
Unit 3 Advertising Strategies
Text A Advertising Methods on the Web
Text B Advertisement Strategies
Unit 4 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Text B Direct Marketing
Unit 5 Electronic Commerce Payment
Text A Electronic Money and Internet Bank
Text B E-Commerce Payment System
Unit 1 Electronic Commerce Theory
Text A Overview of Electronic Commerce
Text B Advantages and Disadvantages of Electronic Commerce
Unit 2 Electronic Business Model
Text A Nine Business Models on the Web
Text B A Case： the Success of Taobao in China
Unit 3 Advertising Strategies
Text A Advertising Methods on the Web
Text B Advertisement Strategies
Unit 4 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Text B Direct Marketing
Unit 5 Electronic Commerce Payment
Text A Electronic Money and Internet Bank
Text B E-Commerce Payment System
Unit 6 Internet and Protocols
Text A Computer Networks
Text B The TCP/IP Protocol Suite
Unit 7 Supply Chain and Logistics
Text A Supply Chain and Logistics in Electronic Commerce
Text B The Logistics Gaps in China
Unit 8 Electronic Commerce Security
Text A Electronic Commerce Security Technology
Text B A Case： Bibliofind Company
Unit 9 Security Issues in Electronic Commerce
Text A Internet E-Commerce Security
Text B Creating and Maintaining Brands on the Web
Unit 10 Issues in the Law of E-Commerce
Text A The Law of E-Commerce
Text B Other Legal Issues
Unit 1! Economics of Electronic Commerce
Text A Interaction of Economics and E-Commerce
Text B E-Commerce Changes the Economics of Search
Unit 12 Electronic Commerce and Information Economy
Text A The Evolving Information Economy
Text B The Information Economy and Competitive Advantage ofEnterprises： A Value Chain Analysis
Unit 13 Application of E-Commerce
Text A Application of E-Commerce in Enterprise
Text B The Cases of Harley-Davidson and GE
Unit 14 Mobile Business
Text A Mobile Payment
Text B A Case—Paypal
Unit 15 Electronic Commerce Management
Text A Electronic Commerce Strategies
Text B Designing Trust into Online Experiences
Unit 16 Group Buying and How It Works
Text A Group Buying
Text B Does Group-Shopping Work?——The Economics of Mercata andMobshop
F urther Reading ： E-Commerce 2009 （ E-Commerce Report of U.S.A.）
書單推薦
