本系列教材為廣東地方版教材，屬高職高專公共英語系列。該套教材同時(shí)也是廣東省高職高專英語改革項(xiàng)目的一個(gè)重要組成部分，在內(nèi)容上全面更新，體現(xiàn)出了新內(nèi)容，新體系，新觀念的時(shí)代需要。該套教材加強(qiáng)了對應(yīng)用文等實(shí)用文體閱讀能力的培養(yǎng)，將英語應(yīng)用能力的訓(xùn)練具體體現(xiàn)于英語能力的培養(yǎng)之中，真正做到了“教、學(xué)、考”相互照應(yīng)。 教材的編寫特色如下： 1.嚴(yán)格按照《基本要求》編寫。 2.加大聽說技能、特別是實(shí)用交際能力的訓(xùn)練，把培養(yǎng)一定的實(shí)用口語交際能力作為本教程的重要任 務(wù)。 3.加強(qiáng)對應(yīng)用文等實(shí)用文體閱讀能力的培養(yǎng)，滿足將在一線工作的學(xué)生實(shí)際的涉外交際需要。 4.認(rèn)真貫徹“學(xué)一點(diǎn)、會(huì)一點(diǎn)、用一點(diǎn)”，“聽說讀寫譯并重”和“邊學(xué)邊用、學(xué)用結(jié)合”的原則。 5.具有廣東地方特色。
Unit 1 Understanding Cultural Differences
Section 1 More Things to Do: A Glance at the Cultural Differences
between Chinese and Western Cultures
Section 2 Reading Skill Exploration: Word Attack Skill
Section 3 Comparative Reading: Career Previewing
Etiquette in Doing Business Globally
Section 4 Window on Pronunciation
Unit 2 Conducing a Surey
Section 1 More Things to Do: Making Market Research Pays
Section 2 Reading Skill Exploration: Propositional Meaning
Section 3 Comparative Reading: Career Previewing
Sex Ratios and Market Bubbles
Section 4 VFmdow on Pronunciation
Unit 3 Making a Presentation
Section 1 More Things to Do: Making Presentations with Pictures
Section 2 Reading Skill Exploration: Contextual Meaning
Section 3 Comparative Reading: Career Previewing
How to Create a Product Presentation
Section 4 Wmdow on Pronunciation
UNIt 4 Establishing Business Relations
Section 1 More Things to Do: Can You Reach Your Current Chinese
Suppliers at 4 p.m. ?
Section 2 Reading Skills Exploration: Key Word Reading
Section 3 Comparative Reading: Career Previewing
Creative Ideas for Finding New Clients
Section 4 Window on Pronunciation
Unit 5 Promoting Products and Services
Section 1 More Things to Do: Can You Get a New $7, 200 Power Table for $ 532?
Section 2 Reading Skill Exploration: Identifying Passage Organization
Section 3 Comparative Reading: Career Previewing
Some Hints for Promoting a Producer
Section 4 Window on Pronunciation
Unit 6 Attending Fairs and Exhibitions
Section 1 More Things to Do: The 20th Beijing International Book Fair
Section 2 Reading Skill Exploration: Taking Notes
Section 3 Comparative Reading: Career Previewing
China International Consumer Goods Fair"
Section 4 Window on Pronunciation
Unit 7 Managing Human Resources
Section 1 More Things to Do: What Human Resources Specialists Do
Section 2 Reading Skill Exploration: Outlining
Section 3 Comparative Reading: Career Previewing
How to Become a Human Resources Specialist
Section 4 Window on Pronunciation
Unit 8 Starting Your Business Online
Section 1 More Things to Do: How to Create a Profitable and Succesful Online Business
Section 2 Reading Skill Exploration: Summary
Section 3 Comparative Reading: Career Previewing
How to Make a Business Plan
Section 4 Window on Pronunciation
書單推薦
