《高級商務(wù)英語閱讀2》共14個單元,每單元由3篇長度不等的閱讀材料及相應(yīng)的練習(xí)組成。同時輔以單元測試,幫助學(xué)生檢測學(xué)習(xí)效果!陡呒壣虅(wù)英語閱讀2》選材權(quán)威,語言地道,絕大部分課文選自國內(nèi)外權(quán)威刊物,包括《財富》《經(jīng)濟(jì)學(xué)家》《商務(wù)周刊》《紐約時報》等;《高級商務(wù)英語閱讀2》涵蓋14大商務(wù)領(lǐng)域熱門話題,包括貿(mào)易、營銷、管理物流、電子商務(wù)、知識產(chǎn)權(quán)等,既體現(xiàn)時代特征,又滿足學(xué)生學(xué)習(xí)商務(wù)知識的需要;《高級商務(wù)英語閱讀2》在練習(xí)設(shè)計方面不僅注重培養(yǎng)學(xué)生的閱讀能力,同時注重融入思辨型問題,引發(fā)學(xué)生積極思考,培養(yǎng)學(xué)生的思辨能力。
《高級商務(wù)英語閱讀》分兩冊,每冊14個單元,每單元由3篇長度不等的閱讀材料及相應(yīng)的練習(xí)組成。同時輔以單元測試,幫助學(xué)生檢測學(xué)習(xí)效果。教程選材來源廣泛,多來自國際經(jīng)貿(mào)領(lǐng)域的權(quán)威刊物,主要包括《財富》、《經(jīng)濟(jì)學(xué)家》、《商務(wù)周刊》、《紐約時報》等;主題多樣,涵蓋了國際經(jīng)貿(mào)的各個領(lǐng)域,并體現(xiàn)了時代特征;同時,選材特別注意趣味性和可讀性,以培養(yǎng)、提升學(xué)習(xí)者的閱讀興趣。
葉興國,上海對外經(jīng)貿(mào)大學(xué)教授,中國國際貿(mào)易學(xué)會國際商務(wù)英語研究會名譽(yù)理事長、上海市外文學(xué)會會長、
上海市科技翻譯學(xué)會副理事長、教育部英語教指委商務(wù)英語專業(yè)教學(xué)協(xié)作組顧問、復(fù)旦大學(xué)MTI教育中心顧問、上
海交通大學(xué)外國語學(xué)院特別顧問。1982年起從事英語教學(xué)和研究工作,1996年起參與商務(wù)英語本科專業(yè)建設(shè)、商務(wù)
英語教材建設(shè)和全國性商務(wù)英語研討平臺建設(shè)。
Unit 1 Global Trade
Text A Global Trade: The Road to Ruin
Text B After Six Years, the Global Trade Talks Are Just That: Talk
Supplementary Reading No End of Free Trade
Test Yourself
Unit 2 Tourism Today
Text A The Tour of Duty
Text B Eco-Friendly Resorts: Into the Woods
Supplementary Reading Much Greater Paris
Test Yourself
Unit 3 Digital Marketing
Text A When Digital Marketing Campaigns Actually Work
Text B Digital Marketing—What Does It Really Mean? Insights from Nine Brand Digital Marketers
Supplementary Reading Adidas: Another Winner at the World Cup?
Test Yourself
Unit 4 TV Ads and Web Ads
Text A Corny Ads, Nice Revenue
Text B What Works in Online Video Advertising?
Supplementary Reading This Is Your Brain on Advertising
Test Yourself
Unit 5 International Transportation
Text A International Air Transportation
Text B Shipping
Supplementary Reading A Section from Logistics and Fulfillment for E-Business
Test Yourself
Unit 6 Telecommunications
Text A Last Call: Can Nokia Compete with Apple and Android?
Text B How Fast Will Your Internet Be in 2020?
Supplementary Reading How Cloud Computing Will Change Business
Test Yourself
Unit 7 Intellectual Property Protection
Text A Intellectual Property Law and Employees
Text B Smartphones Are the Latest Patent Battleground
Supplementary Reading Copycats vs. Copyrights
Test Yourself
Unit 8 Real Estate
Text A Ten Tips for Getting a Fair Price on Your Home
Text B Should I Buy a House for My Child at College?
Supplementary Reading Property Co-Ownership
Test Yourself
Unit 9 Multinational Companies
Text A Motivations to Go Abroad
Text B Culture and International Business
Supplementary Reading The Benefits of Multinational Companies
Test Yourself
Unit 10 Banking
Text A About Banking
Text B The Five Money Mistakes You Don’t Know You’re Making
Supplementary Reading Defend Your Data: Five<