Part 1 Fundamentals of Strategy
Chapter 1Strategic Management
 1.1 Concept
 1.2 The Competitive I.andscape
 1.3 The I／O Model of Above—Average Returns
 1.4 The Resource—Based Model of Above—Average Returns
 1.5 Vision and Mission
 1.6 Stakeholders
Chapter 2 The External Environment Analysis
 2.1 The General，Industry，and Competitor Environments
 2.2 External Environmental Analysis
 2.3 Segments of the General Environment
 2.4 Industry Environment Analysis
 2.5 Interpreting Industry Analyses
 2.6 Strategic Groups
Chapter 3 The Internal Organization
 3.1 Analyzing the Internal Organization
 3.2 Resources，Capabilities，and Core Competencies
 3.3 Core Competencies
 3.4 Outsourcing
 3.5 Strategic Decisions
Chapter 4 Business Level Strategy
 4.1 Business—Level Strategy
 4.2 Customers：Their Relationship with BusinessLevel Strategies
 4.3 The Purpose of a Business—Level Strategy
 4.4 Types of Business—Level Strategies
Chapter 5 Competitive Behavior
 5.1 A Model of Competitive Rivalry
 5.2 Competitor Analysis
 5.3 Drivers of Competitive Actions
 5.4 Competitive Rivalry
 5.5 Likelihood of Attack
 5.6 Likelihood of Response
 5.7 Competitive Dynamics
Chapter 6 CorporateLevel Strategy
 6.1 Levels of Diversification
 6.2 Reasons for Diversification
 6.3 Value—Creating Diversification
 6.4 Diversification
 6.5 Unrelated Diversification
 6.6 Value—Neutral Diversification
 6.7 ValueReducing Diversification：Managerial Motives to Diversify
Chapter 7 Merger and Acquisition Strategies
 7.1 The Popularity of Merger and Acquisition Strategies
 7.2 Reasons for Acquisitions
 7.3 Problems in Achieving Acquisition Success
 7.4 Effective Acquisitions
 7.5 Restructuring
Chapter 8 International Strategy
 8.1 Identifying International Opportunities：Incentives to Use an International Strategy
 8.2 International Strategies
 8.3 Environmental Trends
 8.4 International Entry Mode
 8.5 Strategic Competitive Outcomes
 8.6 Risks in an International Environment
Chapter 9 Cooperative Strategy
 9.1 Strategic Alliances as a Primary Type of Cooperative Strategy
 9.2 Business—Level Cooperative Strategy
 9.3 Corporate—I.evel Cooperative Strategy
 9.4 International Cooperative Strategy
 9.5 Network Cooperative Strategy _
 9.6 Competitive Risks with Cooperative Strategies
 9.7 Managing Cooperative Strategies
Chapter 10 Corporate Governance_
 10.1 Separation of Ownership and Managerial Control
 10.2 Ownership Concentration
 10.3 Board of Directors
 10.4 Executive Compensation
 10.5 Market for Corporate Control
 10.6 International Corporate Governance
 10.7 Governance Mechanisms and Ethical Behavior
Chapter 11 organizatiOnal Structure and Control
 11.1 Organizational Structure and Controls
 11.2 Relationships between Strategy and Structure
 11.3 Evolutionary Patterns of Strategy and Organizational Structure
 11.4 Implementing Business—Level Cooperative Strategies
 11.5 Implementing Corporate—Level Cooperative Strategies
 11.6 Implementing International Cooperative Strategies
Chapter 12 Strategic Leadership
 12.1 Strategic Leadership and Style
 12.2 The Role of Top—Level Managers
 12.3 Managerial Succession
 12.4 Key Strategic Leadership Actions

Part 2 Special Topics of Strategy
Chapter 13 Strategic Information System
 13.1 History of SIS
 13.2 Definition
 13.3 Three General Types
 13.4 Gaining Competitive Advantage
 13.5 Models for Strategic Information System
Chapter 14 Strategic Alliance
 14.1 Definitions
 14.2 Typology
 14.3 Historical Development of Strategic Alliances
 14.4 Goals of Strategic Alliances
 14.5 AdVantages／Disadvantages
 14.6 Success Factors
 14.7 Further Important Factors
 14.8 Risks
 14.9 Importance of Strategic Alliances
 14.10 Life Cycle of a Strategic Alliance
Chapter 15 Strategic Innovation
 15.1 Define Strategic Entrepreneurship and Corporate Entrepreneurship
 15.2 Entrepreneurship and Entrepreneurial Opportunities
 15.3 Innovation
 15.4 International Entrepreneurship
 15.5 Incremental and Radical Innovation
 15.6 Implementing Internal Innovations
 15.7 Innovation through Cooperative Strategies
 15.8 Innovation through Acquisitions
 15.9 Creating Value through Strategic Entrepreneurship
Chapter 16 Strategy and Game Theory
 16.1 Strategy
 16.2 Nash Equilibrium
 16.3 Evolutionarily Stable Strategy
Chapter 17 Industry 4.0 and Strategy
 17.1 Industry 4.0
 l7.2 Comparison of Germany and China，the Industry 4.0 Strategy Approach for China
Chapter 18 Electronic Business and Strategy_
 18.1 Electronic Business
 18.2 Concerns
 18.3 Online Shopping
 18.4 Customers
 18.5 Payment
 18.6 Product Delivery
 18.7 Shopping Cart systems
 18.8 Advantages
 18.9 Disadvantages
 18.10 Impact of Reviews on Consumer Behaviour

Part 3 Research Methods and Exercises
Chapter 19 Qualitative Research
 19.1 Data Collection，Analysis and Field Research Design
 19.2 Specialized Uses of Qualitative Research
 19.3 Data Analysis
Chapter 20 Quantitative Research
 20.1 CIverview
 20.2 Use of Statistics
 20.3 Measurement
 20.4 Relationship with Qualitative Methods
Chapter 21 Survey Research
 21.1 Sampling
 21.2 Correlation and Causality
 21.3 Research Designs
 21.4 Questionnaires
Chapter 22 Sampling
 22.1 Population Definition
 22.2 Sampling Frame
 22.3 Probability and Nonprobability Sampling
 22.4 Sampling Methods
 22.5 Errors in Sample Surveys
 22.6 Survey Weights
Chapter 23 Secondary Research
 23.1 Secondary Research
 23.2 Meta—Analysis
Chapter 24 Strategic Management Cases
 24.1 It Was the Season for E—Splurging
 24.2 Business Japanese—Style
 24.3 Public Policy and Ethics in Marketing Research
 24.4 From Stiff Upper Lip to New British Hip—British Airways Updates Its Image and Its Fleet
 24.5 The Meat and Potatoes of Online Shopping
 24.6 Foreign Rivals VS.the Chinese：If You Can’t Beat Them
 24.7 The Buyer Always Wins
 24.8 The Rise and Fall of New Coke：What’S the Problem7
 24.9 Value Pricing：Offering More for Less
 24.10 International Promotional Strategy
 24.11 International Segmentation
 24.12 FedExCreating Competitive Advantage
 24.13 From A—Z，Not A—B：DHL Is Far More Than Just a Carrier
 24.14 Practice Cases Magna Health
Chapter 25 Experiential Exercises
 25.1 Creating a Shared Vision
 25.2 The Oracle at Delphi
 25.3 Internet Exercise
 25.4 Customer Needs and Stock Trading
 25.5 Internet Exercise：Cisco Systems
 25.6 Corporate Juggling
 25.7 Governance and Personal Investments
參考文獻(References)
后記