《商務項目設計指南（第2版）》引導學生快捷而準確地選定自己熟悉的項目或與自己專業(yè)相關的項目，這樣可以避免學生無的放矢，繼而提高寫作效率�！渡虅枕椖吭O計指南（第2版）》具有嚴密的規(guī)劃性。使學生在畢業(yè)設計項目驅動下，有條不紊地完成階段性任務。具有較大可塑性。可以激發(fā)學生的創(chuàng)造意識，擴張學生的想象空間。
Preface
Acknowledgements
Chapter One The Overview of A Business Project
Chapter Two The Essential Components of A Business Project
Chapter Three How to Design Your Own Project
Chapter Four A Business Proposal
Appendix One
Students practice 1
Students practice 2
Appendix Two
Reference
后記
《商務項目設計指南（第2版）》：
Even if you select an outside consultant， be sure to completethe survey design steps that follow.Your answers to the remainingquestions will help the firm you select complete the work withexcellence.
�。�2） Constructing the surveyinstrument.（構建調查手段）Now you have entered the stages where it is important to tapinto internal or external survey expertise.Depending on the size andcomplexity of your survey， you may need to involve a survey expertthroughout the remaining steps of the survey planning process.
Step 6： Determine who has the information you need .Once youhave identified information and presentation needs， you shouldconsider whom to survey.This is called selecting the "sampleframe" .In most cases， you will gather data from one or more subsetsof the entire universe of people you can contact By making anintelligent choice ofwhom to survey， your results will be accurate andyour survey costs will be lower.Consider the following questions：
Who has the information I need？
Is my customer base made up of two or more discretegroups， or are all my customers fairly similar？
Who decides whether to use my products or services？
Do I have their current addresses or phone numbers？
What is （are） included in the key group （s） I needinformation from？
……
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