大學(xué)商務(wù)英語(yǔ)綜合教程（第二版）學(xué)生用書2
定 價(jià)：66 元
- 作者：楊翠萍 蔡莉 主編陳潔倩 吳朋 江小
- 出版時(shí)間：2016/8/23
- ISBN：9787302444527
- 出 版 社：清華大學(xué)出版社
- 中圖法分類：H31
- 頁(yè)碼：289
- 紙張：膠版紙
- 版次：1
- 開本：16K
本教程選材涵蓋當(dāng)今國(guó)際經(jīng)濟(jì)貿(mào)易和商務(wù)的重要領(lǐng)域，時(shí)效性強(qiáng)、典型性高、語(yǔ)言地道。教程板塊設(shè)計(jì)突出國(guó)際商務(wù)知識(shí)的傳授與英語(yǔ)技能提高的有機(jī)結(jié)合，注重培養(yǎng)學(xué)生的實(shí)際應(yīng)用能力。每個(gè)單元重點(diǎn)討論、分析一個(gè)商務(wù)專題，由“導(dǎo)入活動(dòng)”“閱讀活動(dòng)”“商務(wù)實(shí)踐”和“專業(yè)擴(kuò)展”四部分組成。各部分內(nèi)容的設(shè)計(jì)與編寫堅(jiān)持了操作性與挑戰(zhàn)性并重的原則，以保持學(xué)生的學(xué)習(xí)熱情和自覺實(shí)踐的積極性。其中的“商務(wù)實(shí)踐”板塊圍繞單元主題，參照各種真實(shí)的商務(wù)交際情景，為學(xué)生設(shè)計(jì)了靈活多樣的商務(wù)英語(yǔ)口頭與書面交際的任務(wù)，是本教程的一大特色。本教程配套精美教學(xué)課件，為教師課堂教學(xué)提供幫助。課件下載路徑：ftp://ftp.tup.tsinghua.edu.cn。本教程適合大學(xué)商務(wù)英語(yǔ)專業(yè)的學(xué)生及BEC（Business English Certificates）等商務(wù)英語(yǔ)考試的備考人員使用。
本教材的編寫宗旨是：遵循現(xiàn)代外語(yǔ)教學(xué)理念和應(yīng)用語(yǔ)言學(xué)專門用途英語(yǔ)的
教學(xué)原則；充分考慮學(xué)習(xí)者在經(jīng)濟(jì)、貿(mào)易、金融、管理等方面的專業(yè)需求，力求
以人為本，將英語(yǔ)技能的培養(yǎng)和專業(yè)知識(shí)的學(xué)習(xí)有機(jī)地結(jié)合起來(lái)，滿足學(xué)生在專
業(yè)和英語(yǔ)兩方面的需求；提高學(xué)生的商務(wù)英語(yǔ)交際能力；拓寬學(xué)生的知識(shí)領(lǐng)域，
全面提高學(xué)生的綜合素質(zhì)。既可供高校英語(yǔ)專業(yè)或商務(wù)英語(yǔ)專業(yè)的本、�？茖W(xué)生使用，也可供國(guó)際經(jīng)濟(jì)貿(mào)易、金融、財(cái)會(huì)、工商管理等專業(yè)的學(xué)生作為復(fù)合型專業(yè)英語(yǔ)教材使用，還可作為大學(xué)英語(yǔ)選修課教材及相關(guān)行業(yè)的培訓(xùn)教材。教材內(nèi)容設(shè)計(jì)嚴(yán)謹(jǐn)，綜合應(yīng)用性強(qiáng)。本教材的每個(gè)單元由 “ 導(dǎo)入活動(dòng)（Leadin）”“ 閱讀活動(dòng)（Reading）”“ 商務(wù)實(shí)踐（Business Practice）” 和 “ 專業(yè)擴(kuò)展（Relevant Extension） ” 四部分組成。各部分內(nèi)容的設(shè)計(jì)與編寫堅(jiān)持了操作性與挑戰(zhàn)性并重的原則，以保持學(xué)生的學(xué)習(xí)熱情和自覺實(shí)踐的積極性。教程每?jī)?cè)由 10 個(gè)單元組成。建議每 6 個(gè)課時(shí)完成一個(gè)單元。本教程配套精美教學(xué)課件，為教師課堂教學(xué)提供幫助。課件下載路徑： ftp://ftp.tup.tsinghua.edu.cn。
Lead-in............................................................................................................2
Reading: Head-to-head in the Clouds........................................3
Business Practice...................................................................................14
Relevant Extension..............................................................................21
Unit 1 Competition ...............................1
Lead-in.........................................................................................................28
Reading: Retail’s Little Guys Come Back................................29
Business Practice...................................................................................40
Relevant Extension..............................................................................46
Unit 2 Retailing ..................................27
Lead-in.........................................................................................................54
Reading: Taking E-Commerce to the Next Level...............55
Business Practice...................................................................................65
Relevant Extension..............................................................................69
Unit 3 E-Commerce .............................53
Lead-in.........................................................................................................76
Reading: Employees Want to Hear It “Straight” from
the Boss’s Mouth...................................................................................77
Business Practice...................................................................................88
Relevant Extension..............................................................................95
Unit 4 Communication .......................75
大學(xué)商務(wù)英語(yǔ)綜合教程（第二版）
學(xué)生用書 2
VI
Lead-in......................................................................................................132
Reading: The Search for Talent.................................................133
Business Practice................................................................................145
Relevant Extension...........................................................................156
Unit 6 Human Resources ..................131
Lead-in......................................................................................................164
Reading: Why Good Times Are the Most Dangerous..165
Business Practice................................................................................176
Relevant Extension...........................................................................181
Unit 7 Business Crisis .......................163
Lead-in......................................................................................................190
Reading: Integrating Ethics at the Core..............................191
Business Practice................................................................................202
Relevant Extension...........................................................................208
Unit 8 Business Ethics ......................189
Lead-in......................................................................................................104
Reading: Customer Service Champs......................................105
Business Practice................................................................................116
Relevant Extension...........................................................................125
Unit 5 Customer Service ...................103
UNIT
VII
Lead-in......................................................................................................216
Reading: Exports Are Giving the Economy a Surprise
Lift..........................................................................................216
Business Practice................................................................................228
Relevant Extension...........................................................................233
Unit 9 International Trade ...............215
Lead-in......................................................................................................240
Reading: Emerging Giants...........................................................241
Business Practice................................................................................251
Relevant Extension...........................................................................261
Unit 10 Globalization .........................239
附錄１ Glossary ................................................... 269
附錄２ Phrases & Expressions ............................ 281
附錄３ Activity File .............................................. 287
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